Digital Marketing
Websites With Ranking Snippets Are Only Featured on Page One
When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the top ten results of the SERP (search engine results page). Getting into the top three results was even better. This was getting harder to do in an increasingly competitive market. Then…
Read MoreHow To Tell If Google Is Updating Its Algorithm
As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has no intention of slowing down. Though experts can make…
Read MoreWhat is BERT—Do I Need to Change My SEO Strategy?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing landscape. The largest of Google’s 2019 updates was the…
Read MoreHow to Rebrand Your B2B Company Without Losing Hard-Earned Rankings
Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come up with a brand new visual identity for your company,…
Read MoreGoogle Algorithm Updates Mean You Always Need to be on Your SEO Game
Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year, Google releases a broad update that can change up the…
Read MoreSilicon Slopes Tech Summit: The Marketing Team’s Take
Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers like Mark Zuckerberg and learned so much from the other top Utah tech companies that were in attendance. Here are…
Read MoreBoostability at Silicon Slopes Tech Summit 2020: The General Session Summaries
Boostability attended the event as a bronze sponsor. Here’s the top-level highlights from the general sessions. A big public thank you to our sponsor @Boostability! #SSTS20 #SiliconSlopes pic.twitter.com/gQFzlHxE32 — Silicon Slopes (@siliconslopes) January 29, 2020 General Session | Day 1 | Learn. Connect. Serve. Ryan Smith, Qualtrics & Josh James, Domo The first day of…
Read MoreCreating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit
As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with an epigraph that reads, “Only connect.” This simple two-word phrase seems especially applicable to Zuckerberg’s own remarks, which featured the…
Read More7 Types of Videos to Enhance Your Landing Pages
There’s one undeniable fact that any first-rate marketer can’t afford to miss in 2020: Video content is a must-have for every marketing campaign. And I mean every. The right piece can jump-start sales and conversion rates like no other type of content, making it a no-brainer tool that most brands should leverage. Plenty of them already…
Read MoreWhy Creating Actionable Content Should Be Your 2020 Goal
It’s no secret we love talking about content, but in our most recent webinar, we did it again. Colton Miller and Mike Marsh, resident Boostability SEO experts, walked attendees through recent changes in the SEO world and made predictions for 2020. A large portion of their forecasts were centered on content creation. After working in…
Read More4 Effective B2B Lead Generation Strategies for 2020
Personal references and lucky connections can only do so much for your business. In fact, not a single major brand can rely on such haphazard efforts to grow their presence consistently. Luck also won’t bring more people to a website, let alone land more deals in the B2B universe. The approach to lead generation needs…
Read MoreWhy SEO Is Well Worth the Wait
According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked with black hat SEO specialists in the past. These people…
Read MoreOrganic Search 2019 Recap and 2020 Predictions
In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…
Read MorePrivacy in 2020: How Your Marketing Strategy Needs To Change
In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling people’s personal information. These laws also allow people to choose how companies collect and use…
Read More10 Mistakes You’re Probably Making in Your Link Building Strategy
Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast, links from websites that are not reputable may harm your…
Read MoreGoogle Year in Search: Top Searches for America and Germany
The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more post. Boostability’s the world-wide leader in white label SEO services,…
Read MoreGoogle Year in Search: Digital Marketing & SEO
As the year wraps up, we’re busy taking a look at some of the biggest trends from the last 12 months. 2019 was a pretty big year for Boostability—we celebrated our tenth anniversary! But the digital marketing world in general had a pretty great year, too. Global ad spending is predicted to hit over $330…
Read MoreWhat Is the Google Search Console and How To Use It To Boost Your Business
As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, you’ve probably spent thousands of dollars on software and apps that don’t always give you the return on investment you need. You might also feel wary of any app that promises no-cost services. Still,…
Read MoreHow Reputation Management Keeps Small Businesses Ahead of the Competition
The age-old adage of “Good things come in small packages” can seem incredibly trite to the average small business. The term itself seems to suggest a lack of something. To be fair, having a smaller budget, less available time, or a bare-bones staff (or a combination, or all three) can seem hurdles too high to…
Read More11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no further introduction, here are my takeaways. #4 –…
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