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An Overview of Google Search Console
Ranking on Google can be a very difficult and time-consuming endeavor. Sometimes it’s hard knowing where to start and where do go next. What steps do business owners need to take to progress and see improvement with their keyword rankings? One of the first steps I recommend is setting up Google Analytics and Search Console.…
Read MoreHow Today’s Consumers Find Your SMB
If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers — so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by? Was it word of mouth? Did your ad on the…
Read MoreHow Long Should I Be Doing SEO?
Business owners often ask this question when they really want to know what the return on their investment (ROI) will be. Will a long-term investment in SEO be worth the cost? The simple answer is that SEO should be a part of your marketing strategy for as long as you want your website to appear…
Read More6 Steps To Improve Your SEO Reports
Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It’s also the only way to justify the ongoing expense to your superiors.…
Read MoreHow to SEO in 2018: 10 SEO Tips
The world of SEOs is rapidly changing and we looked back on the many changes SEO went through in 2017 in order to predict its future prospects for the New Year. I spoke with Arya Bina, the CEO of Kobe Digital about new trends in the world of SEO and he mentioned these top 10…
Read MoreHow To Build Customer Trust Using Video – The Reigning Content Marketing King in 2018
Customer trust will always be a key component of any marketing strategy. And presently, one of the most effective ways to catch customers’ attentions to even begin to try and build trust is through videos, which is predicted to continue its reign as content marketing king in 2018. Why customer trust matters There’s a…
Read MoreSKAGs: The Power of One
The average paid search account is a labyrinth of ad groups, keywords, negative keywords and ads that would even baffle even the original Greek maze runner, Theseus. It’s a mess, but if it’s a profitable mess, than that’s okay, right? It might be okay, but a complex campaign structure can actually limit the profitability of…
Read More4 Highly Profitable On-Page SEO Tips for Large Ecommerce Sites
There is a lot of ecommerce competition out there and on-page search engine optimization will keep you ahead of your competitors. On-page SEO is the perfect pairing to your large ecommerce site, allowing you to increase your SERP rankings, online visibility, keywords, and more. Outrank your competition and net an even bigger slice of the…
Read MoreLink Building as Part of Your SEO Strategy
Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both how and why search engines were first created. While link building can be the most challenging aspect of SEO to manage, the use of links is timeless and remains one…
Read MoreCan SEO Help My Small Business?
Whether you’re a business mogul or an entrepreneurial novice, one thing rings true: companies depend on their customers for success. And if you own a small business, you understand exactly why your website, advertising techniques, and customer service matter so much. Without these features, you couldn’t appeal to or keep your customers. Without their business,…
Read MoreHow To Install Facebook Tracking Pixels
Are you ready to install a conversion pixel or tracking code on your website in order to allow Facebook to know who visits your site? Before you get started, let’s discuss how conversion pixels work. When a visitor comes to your website, even not directly from Facebook, a conversion pixel can tack him or her.…
Read MoreThe Anatomy of a Perfect About Us Page [Infographic]
Your website should always have a goal. Whether that goal is getting email subscribers, event sign-ups, or making a sale, you should always be thinking about ways to get users to achieve this goal. One of the easiest ways to inspire trust with your visitors and potential customers is with your About Us page. This…
Read MoreWhat Kind Of Marketing Material Does Boostability Have For Me?
At Boostability, we love to help businesses of all sizes succeed–particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability. This article is an introduction to what you can find…
Read MoreGoogle My Business Video Uploads Now Available to Business Owners
Previously, only customers could add videos to a local business listing. At the beginning of the year, some businesses started reporting that they were seeing the option to upload videos to their Google My Business accounts. Google has now announced that this feature is out of testing phase and available for everyone. Adding Videos to…
Read MoreLearn More: Becoming A Google Analytics Pro
Read our Updated Guide on Google Analytics 4 here. In our original starter guide to Google Analytics, we covered what Google Analytics is, what you can use it for, and how to sign up. Since then, ever more website owners have started using Google Analytics to gather valuable information about their visitors. The best…
Read MoreTop Companies According to Comparably: Where We Stand
If you ever want to know how a company compares to its competitors, one of the best places to look is Comparably. We did just that, and we are more than content with what we found out about Boostability. First Place for CEO Rating We are the top company for CEO rating when compared to…
Read MoreIntroducing The New PartnerU
BoostUniversity is here to introduce our new PartnerU tool belt! But first, a little background on Boostability’s partnering approach. Boostability is the leading small business SEO fulfillment and white label internet marketing provider. We provide SEO technology and fulfillment services for marketing agencies, media companies, yellow pages providers, and any other company that services the…
Read MoreAI, Chatbots and Consumers: “Alexa, What Does This Mean for Business?”
Through the development of websites, apps, and smart devices, we now find ourselves in a digital age where uttering the words, “OK Google”, “Hey Siri” and “Alexa…” are more expected than they are unusual. We can literally watch someone speak to an inanimate object and ask it where they should eat dinner, then have it…
Read More7 Projections for the Future of Digital Marketing [Infographic]
The best way to plan your marketing strategy is to look to the future. This enables you to create a sustainable strategy that takes advantage of trends that are about to occur. To achieve this, turn to the projections in the infographic below for the future of digital marketing. 1. Increase in Marketing Spend…
Read MoreDon’t Forget These 5 Crucial SEO Strategies in 2018
If one were to attempt to write the history of search engine optimization, it would result in something a bit abstract and obscure. There are dates of the birth of the internet and the use of certain search engines. But, there is no one moment that search engine optimization began. One thing is for sure,…
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