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How Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure that they find you and then choose you over anyone…
Read MoreContent Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreLSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with Burke, the LSA conducted a survey of 8,000 participants in the U.S., asking them questions about how they view and consume media when researching and purchasing. The survey covered areas…
Read MoreThe Impact of Cryptocurrencies on Small Businesses
New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the potential to introduce major changes to the way small businesses work. However, cryptos are still relatively new and many small business owners do not yet fully understand them. If you…
Read MoreHow to Prepare Your SEO Today for the Web of Tomorrow: An Insight into Web 3.0 and SEO
Web 3.0 is the topic on everyone’s lips right now. It’s also a concept that’s proving to be remarkably difficult to define. From a search engine optimization (SEO) perspective, however, we can look at Web 3.0 as a ‘gateway’. It’s a gateway into an artificial intelligence (AI) world; a world of the ‘semantic web’. Web…
Read MoreHow to Get Started on Pinterest for Business
With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find ways to express your personality on the platform. 1. Create…
Read MoreVendasta Introduces Boostability to its Marketplace Suite
SASKATOON, SK (March 22, 2018) – Vendasta (www.vendasta.com) is excited to announce a new partnership with the award-winning SEO company Boostability. Starting today, Vendasta partners and their clients can access new full-service SEO products directly from the platform. “This is a valuable new addition to our SEO suite,” said Ed O’Keefe, Executive Vice President of Marketplace…
Read MoreThe Salt Lake Tribune Names Boostability a Winner of the Utah 2017 Top Workplaces Award
SILICON SLOPES, Utah, March 28, 2018 /PRNewswire/ — Online marketing company Boostability has been awarded a 2017 Top Workplaces honor by the Salt Lake Tribune. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by Energage, LLC (formerly WorkplaceDynamics), a leading research firm that specializes in organizational health and workplace improvement. Several aspects of workplace culture…
Read MoreMarch 2018 SEO and Social Update
Here is our monthly SEO and social update! General Trend We had a great month for rankings, with an overall positive page one rank trend. We had a few fluctuations and spikes throughout the month. Our rank 1-10 was fairly stagnant while our page one rankings continued to rise. This could indicate some expansion of…
Read MoreFacebook Changes the Ability to Customize Images
Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What Happened? The change applies to the Graph API with…
Read MoreGoogle My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description to appear in the local panel in…
Read MoreGoogle’s Latest Algorithm Update & What It Means For Your Website
Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change. This month, Google confirmed that it had made an update…
Read MoreA Practical Guide to Getting Started with Google AdWords
So, you’re thinking about trying Google AdWords. At first glance, it looks like a lot of work—and it is. But in this guide we’ll go over everything you need to know to get started with paid search. Ready? Let’s dive in! How AdWords Works If you’ve only really tried traditional advertising approaches like billboards or…
Read MoreHow To Effectively Use Google PageSpeed Insights
Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run — and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around while it loads. Frankly, most people won’t stick around. Almost…
Read MoreFebruary SEO and Social Update
January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with the usual key articles for SEO and social media. Overview…
Read MoreQuick Checklist of SEO Fundamentals for Small Businesses
In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search engines in particular – 81 percent of shoppers conduct online…
Read MoreThe Five Firsts — Creating Touch Points for New Employees
When you have a new hire, keeping the lines of communication open is essential. For this reason, we use five touch points, which we call the Five Firsts. These enable you to answer your new hire’s questions and establish a professional, organized work environment. By creating a positive experience from the beginning, you encourage the…
Read MoreChatbots in 2018: Where We Stand Now
A major discussion, whatever your industry, is how artificial intelligence will impact work in the future — for better or for worse. However, much of this conversation is still hypothetical, as AI, for the most part, is in its early stages. One exception that stands out is chatbots. Chatbots have taken the world by storm,…
Read MoreHow To Create A Lookalike Audience On Facebook
Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics. Facebook’s New Lookalike Audience Setup For those familiar with Facebook advertising, you may notice that “Lookalike Audiences” are now promoted…
Read MoreHow Local and Organic Rankings Work Together
This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It’s a great question. In general, they act independently. Local rankings take physical location into account as the key driver. Organic rankings, on the other hand,…
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