This article was first published on Mar 14, 2017, and last updated in October 2021.
As a WordPress site owner, you always worry about how to encourage web visitors to stay on your site longer. Whether you are an experienced user or just a beginner, make sure you give your potential visitors a rich and seamless experience to boost your page views and reduce bounce rate on your WordPress site.
According to Google Analytics, bounce rate shows the percentage of web visitors who land on your site and immediately leave it without interacting with other web pages. This not only reduces page views, but also affects your ranking on search engine platforms.
If you want to boost your page views and reduce bounce rate, focus on optimizing your site to give your real-time visitors a rich user experience by:
- Creating quality and magnetic content
- Enhancing your web design
- Reducing the page loading time
- Structuring your web content systematically
- Optimizing on and off page features
But above all, try to meet the expectations of your real-time visitors by providing what they are looking for.
To track the bounce rate and page views of your WordPress, you can install the Google Analytics. The interactive stats available on it will help you know how much traffic you are driving daily, how many visitors stay longer, and the most browsed area of your site. You can relax a bit if your bounce rate is between 40 to 50 percent; but if it is 70 percent or more, you will need to optimize your site from the ground up.
Below are some of the best tips that will help you reduce the bounce rate and boost the page views of your WordPress site:
10 Tips and Tricks on How to Boost WordPress Traffic and Page Views
1. Optimize Your Site’s Speed
This is the most crucial and effective way of boosting WordPress traffic and page views for blogs and other pages on your sites. Optimize the speed of your site to give your visitors a hassle-free experience.
No matter how much effort you put into building a website, if it is slow, you won’t be able to keep site visitors engaged and reduce your bounce rate. In fact, even as little as a 2 second delay in loading a web page could encourage a web visitor to abandon your site immediately. This means you cannot take a chance with the speed of your website.
Even Google has made it clear that it will penalize those sites that have low load time speed. To improve your site speed, follow these tips:
- Run a website speed test.
- Opt for a dedicated or VPN hosting server or check up on the one that is currently being used.
- Ensure that you update regularly (core WordPress, installed themes, and plugins).
- Use caching.
- Optimize images.
- Compress JS and CSS files.
- Content Delivery Network.
- Avoid using too many plugins, etc.
2. Create Quality, Engaging, and Relevant Content
It’s important to have visitors stay on your site as long as possible while also discovering additional web pages. Creating engaging, quality, and, of course, relevant content in the form of blog posts, images, videos, or audio is a great way to do so. The purpose here is to stimulate people to read more and more pages on your site so that you will get more page views.
Especially now for SEO purposes, write content with the user’s intent in mind and demonstrate genuine value. Keep in mind the best practices of enhancing your site’s E-A-T for SEO. E-A-T stands for Expertise, Authority, and Trustworthiness. E-A-T, user intent, and providing value all overlap together, and can help optimize and enhance the quality of your content to search engines, such as Google. Create content that serves your visitor’s purpose for entering your site and answer their questions fully.
And don’t forget to simplify your content to make it easy to read and understand. You can still hold an authoritative voice and present information in an expert manner while making your content easy to read. This is something you can take action on now to help improve WordPress blog and page engagement and the number of page views.
3. Focus on Creating Well-Structured Content
As a website owner, you should spend time on retaining your existing visitors. Of course, valuable content makes it easy to drive people, but if you want them to stay longer, structure your content and blog posts in a way that enhances the user experience. User experience and SEO are becoming more intertwined than in years past.
Site visitors should be able to find answers to their questions or the information they’re searching for as quickly and easily as possible, as well as digest the information on a page without being overwhelmed. If not, people will seek this information elsewhere, possibly a competitor.
Below are some key tricks that will help you structure your content for improved accessibility and readability:
- Use headers properly (H1, H2, H3, etc.) and for organizing your content effectively.
- Avoid long blocks of text; break up lengthy blog posts into small and digestive chunks so it’s easier to read.
- Use bulleted or numbered lists to describe different examples and break up content.
- Use white space properly. Using white space is never a bad thing, unless it’s used too much.
- Add eye-catching visuals (images, videos, graphics, etc.) to your blog posts. This helps catch the attention of a user and brings them in for more.
- Incorporate jump links (or anchor links) into content so people can find information more quickly.
4. Add Internal Links to Your Blog Posts
Adding relevant internal links to other posts or pages within your content will help keep people on your WordPress site for longer and increase page views.* Boosting user experience should be at the forefront of your strategy. How else can you provide value to your site visitors?
Adding an internal link in a WordPress page is simple. All you need to do is to highlight the text you want to link. Then hit the insert/edit link button (that looks like a chain) in the text or visual editor and click on ‘Or a link to existing content’. You can then either look for a particular post, select one from the available list, or manually add in a URL.
Just ensure that the words or phrases on which you are inserting the link are relevant. Doing so helps build the user’s intent in what they continue to look for. You can also use the best internal linking plugin, such as Internal Links Generator, to automatically link a specific word or phrase within your content to the specified URL. Internal linking has the potential to boost WordPress traffic to other pages on your site quickly while keeping users on there for longer.
Related Posts or Additional Resources
Another way to increase page views on your WordPress site is to add ‘Relevant Posts’ or ‘Additional Resources’ to your web pages (most commonly seen on blog articles or pillar pages). By adding related links at the bottom of your blog post, you increase the accessibility of your content and strategically lead site visitors down a customer journey that will increase page view, keep people on the site for longer, and ultimately convert.
*Note: Internal linking can also have a positive impact on your keywords if implemented strategically. By diversifying your anchor text strategy to explain the context and selecting your focus keywords for the page you’re internally linking to, you are telling search engines that you want that (internally linked) page to be ranking for the keyword placed in the anchor text.
5. Improve the SEO of Your Site
Search engine optimization is one of the best ways to boost website traffic to your WordPress site and increase page views. If you want to get higher visibility on Google and other search engines, then make sure you optimize all your posts, pages, and meta data by choosing relevant keywords and incorporating them strategically into your content. This will help you get higher rankings on SERPs and also boost traffic and page views to your WordPress site.
You can use additional tools through WordPress, such as the Yoast SEO plugin. This helps you write quality and search engine-optimized content for your site. It’s a great guide in helping you include factors you may have misplaced or not accounted for.
6. Feature Popular Posts into Your Sidebar
Since your sidebar is one of the most visible parts of your site, use it to display the links to your cornerstone blog posts and pillar pages. This will stimulate web visitors to click on those links and read popular posts on your site. So, instead of showing the most recent posts, add the most popular content for your site to get more page views.
Create a Featured Content tag and apply the tag to any post you want to feature. This technique makes it easy to switch out your featured content as you continue to add to your site. Add a featured image to the content to catch your audience’s eye. Even if it’s not the sidebar, adding it in the footer could help improve this as well. When people are reading to the end of your article, encourage them to read more with having your popular or most recent posts there.
7. Use the Page-Link Tag Trick to Break Up Lengthy Posts
There are some bloggers and site owners who post long articles on a regular basis, but they often struggle to get a maximum number of page views. To increase page views, one idea is breaking up your posts into two or more separate articles and using the Page-Link Tag.
You can use this trick by adding <!- next page → at the end of your post in your text editor. It will create numbered pages at the end of each post page to let the visitor click to the next page/post to continue reading. Just make sure you give your visitors a seamless reading experience without any messing up.
8. Make a Use of Excerpts
Encourage your visitors to click through your posts and pages by using good and enticing excerpts. These are fresh and stimulating summaries of your content that can entice people to read your post and increase page views of your site.
Encourage your visitors to click through your posts, by using excerpts on the homepage/landing page or on the blog page of your site to feature your most recent posts. Fortunately, WordPress, by default, takes the first two sentences of your posts and uses them as excerpts. This means you don’t have to worry about it at all.
All you need to do is to describe your post correctly in the excerpt feature available in the WordPress admin (beneath the post editor box). You can edit if desired, but utilizing your excerpt helps define the article for search engines like Google. It also adds bonus points for SEO purposes.
9. Focus on Creating a Logical and Organized Menu
Simplify your navigation functionality by creating a user-friendly and logical menu for all your posts and pages. This will help your visitors get relevant information quickly and easily, which in turn boosts your page views. You want your menu to be simple and easy to understand for your users navigating around your website.
You can use a WordPress theme that comes with an inbuilt category navigation functionality. Or that supports the custom menu feature under Appearance in WordPress admin, to display the most specific parts according to your target audience. WordPress makes it easy to create menus and sub-menus across your WordPress site.
Make Use of Categories, Tags, and the Search Bar
In addition to the header and footer navigation of your WordPress website, there are other ways to help increase accessibility and ease-of-use and that’s through categories, tags, and search bars.
Blog articles can quickly become disorganized, especially if you have a large website. Improve your WordPress blog by properly tagging and categorizing articles based on the topic (this helps keep your content strategy organized as well). Tags and categories make it easy for people to find what they’re looking for and to have access to numerous articles that add value and can guide people through a customer journey.
A search bar is a valuable function to have on your WordPress website because it helps site visitors find what they’re looking for faster. How is this beneficial for your website?
- A search bar enhances user experience.
- A search bar also provides valuable insight into what your site visitors are searching for so you can create more content based on their interests, thus keeping them on your site for longer and increasing page views.
This sounds really technical, but there are a lot of plugins that can help you accomplish this on your website. Take a look at the different search plugins WordPress recommends using for your site if you need a search bar.
10. Spread the Word on Social Media
If you’re looking to boost traffic to your WordPress website, social media is a key way to do so. Social media can help your SEO by getting your content in front of your target audience and driving traffic back to your website. Increasing the number of clicks and page visits to your web pages shows search engines that people want to see this type of content, which can help increase your visibility because search engines aim to deliver what the searcher is looking for.
Start Boosting Your WordPress Traffic and Page Views
If you’re interested in learning how to increase the page views on your WordPress site, start by testing out these 10 strategies. Each one will help you retain your existing (and future) visitors to your site longer, which in turn will reduce the bounce rate and increase the conversion rate of your site. The more opportunities your business can create by helping them come back is what helps build leads and success for your website.
If you’re looking for help to optimize your website and get it ranking, Boostability can help! We’re one of the leading providers of SEO services for small businesses and white label SEO for agencies looking for support with their own client strategies. Get connected with one of our digital marketing experts and learn more about our process and how we can help.