Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach to future customers quite effectively.
Although social shares are not confirmed to have an affect on your SEO, social media can help drive traffic back to your site and create authority for your URL and website. The traffic matters. To help drive traffic, you need to create and share content that engages your users. Let’s explore these top 4 social media platforms and how they drive traffic to your site and implement them into your SEO strategy.
With 2.6 billion users, Facebook is one of the most popular social media platforms. This is a great place for your business to build an audience. That many users mean you can connect with a larger group of people and potential customers. On Facebook, you can share announcements, special deals, and connect with your customers. It is also a great way to syndicate the content on your site. When writing copy and lead-ins as you share your posts, make sure to use phrases that have a call-to-action.
For example, use phrases like “check this out” or “click for more information”. Asking questions that encourage engagement is also a great way to get more people involved. Words like this pull in your customers and you can increase the clicks on your content, driving traffic to your website. Optimize your user profile with business information, hours of operation, and a link back to your site. This will help drive traffic and create authority.
As long as your content is interesting, engaging and relevant, it has a good chance of making the rounds on Facebook, bringing in a wider audience. Content quality is an essential factor in SEO ranking. Therefore, share relevant, accurate and useful information on Facebook. This will bring users to your site to help establish authority.
LinkedIn has a high domain authority and user profiles and content often rank well organically on Google. To be relevant and competitive on the platform, make sure your business profile is completed in detail. Be thorough in the keywords and descriptions on your business summary profile. As is with every social profile, provide a link back to your website. Focus on the user intent and your specific audience when choosing the right keywords to use throughout your profile.
Engage and interact with other businesses and consumers to increase your visibility and establish brand trust. Sharing your content on your account is also important. As usual, make sure you share quality content to your site that attracts your audience and addresses the needs and interests of your consumers. Write catchy copy and lead-ins to help drive traffic back to your site.
With a post character limit of 240 and over 330 million users, Twitter is a great place for consumers and businesses to connect and communicate quickly and efficiently. Add keywords in your bio and tweets. As users search, better keywords will increase the chances of them finding your business. If your information is up-to-date on your profile, this can lead them back to your site. Following and interacting with other businesses on your account can help build your following as well as your brand loyalty and trust, which in turn can build your audience and generate more traffic. Building positive relationships with other businesses can lead to content sharing, likes, and retweets which increases your reach to brand new audiences.
Content sharing is also extremely valuable on Twitter. The more retweets and likes you get, the more your audience grows which leads to building authority with your traffic. Hashtags are also an extremely resourceful tool. As you post your content, relevant and creative hashtags can bring your content to the right audience searching for your product. Create your hashtags similarly to how you would your keywords. Make sure they are unique and specific to your brand.
Instagram is a highly visual platform where you can share rich images and videos. With a user experience different from the previous social platforms mentioned, it still has the ability to drive traffic back to your site. Create a username with your primary keyword and use your secondary keywords in your bio. This will help your account show up in the search results for suggested accounts.
Choose and post high quality photos and illustrations. Make sure they are relevant to your brand and provide a purpose for your followers and customers. When sharing content, Instagram doesn’t allow users to post links directly into your copy. Make sure you utilize a link sharing option in your bio (ie: linktr.ee, linkin.bio) where you can keep the important URLs associated with your website. This process does create added steps for your users to find your site, so make sure the copy in your posts are catchy, conversational, and sincere. Use your secondary keywords in your copy and treat your hashtags like keywords to help draw users to your posts. You want to grab the attention with your photos and make sure the copy gives the users a reason to want to visit your site.
Driving Traffic Matters
Manage your brand and content for all your social media accounts. Improve your SEO with consistent content and good quality keywords that drive traffic back to your site. Even if the social shares don’t necessarily count towards your SEO, they can increase traffic and the traffic matters. You want your audience to click on your social posts that go back to your site because that’s the win.