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Link building is the practice of building connections with other websites to gain links back to your own website and is the basis on both how and why search engines were first created.  While link building can be the most challenging aspect of SEO to manage, the use of links is timeless and remains one of the most important parts of your search engine strategy as it allows your website to be found by users and search engines alike.

Why is link building important?

Done correctly, link building can increase a website’s ranking on Google and other search engines. When search engines crawl through the web, their algorithms analyze not only the quality of your site but the number of links coming back to your site from other quality sites.

The more high-quality links that come back to your pages, the better your site will rank. In fact, the volume and quality of links directing back to your pages can make the difference between the SERP of your website and an otherwise equally-good website.

Good links require effort. That effort is a core part of the SEO service we offer our customers.

A brief history on link building

Before search engines like Yahoo and long before search engines like Google, it was nearly impossible to find a website if you didn’t already know the URL.  In a time where only major corporations and Internet enthusiasts had their own website, finding new content was a problem.  To combat the issue, website owners would add links to their favorite websites and websites of friends on a dedicated links page of their website.

Ta da!  This is where the very first search engines were conceptualized.  The first search engine was created to search specific files on websites and “crawl” website links, creating a database of what websites could be found.  Today, with millions of websites to consider, search engines have become much more complex in order to deliver relevant results to each of your search terms, but the basis of how search engines work is very much the same.  That is why link building is a timeless search strategy and the more quality links you have that connect other websites to you, the more often a search engine will find your site!  Each link helps build on the relevancy score that ultimately becomes your place in the search engine results page (SERP).

Boostability’s Link Building Strategy

Links are like the building blocks of the internet. They come in different shapes and sizes and have different purposes. You can expect Boostability to provide a link-building strategy centered around your website using all the right building blocks:

Business Directories –

Can your customers find your business? You can’t just stop after registering your business with Google. Links to multiple online directories like Foursquare, MapQuest, Yelp, and Yahoo need to be out there.

Social Bookmarking –

Social bookmarking has quickly become a way of posting and sharing quality content for people to see. Done correctly, this can drive a lot of traffic into your site’s deeper content pages.

Custom Blog Posts and Articles –

Offsite blog posts and articles oriented around the keywords most relevant to your business increase your credibility and send readers your way through interesting, original content.

Infographic Syndication –

Consumers love infographics. They’re easy to share and fun to read, full of cool information and interesting statistics. Plus, they include links back to your site that help increase your SERPs whenever they get picked up and shared.

The Takeaway

Link building is not a purely mechanical process. We understand that today’s internet users want to feel engaged when they read an article, a blog post, or an infographic. We understand that strong content equals high reader engagement, which in turn leads to higher SERPs. Link building isn’t an extra service – it’s a core part of what we do.

If you’re ready for high-quality SEO services that include a multi-faceted approach to link building, contact us. We never lose sight of the fact that SEO isn’t just about numbers. It’s also about building relationships with your clients or customers. Those growing relationships will ultimately start to generate organic links that have an even greater authority and effect on your SERPs.

About The Author

Maggie Black

Maggie Black is a freelance writer, biographer, editor and mixed-media artist. She absolutely loves what she does for a living and occasionally gets out of her pajamas (for public appearances only).


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