When you onboard a new SEO client, their customer journey takes them through many steps of SEO and it can be complicated.  In order to learn how to sell SEO services effectively, you have to know what to expect in this entire process. It’s also helpful to predict customer questions and proactively prepare to answer them during the kick off and onboarding calls. In this article, we are going to walk you through what you and your customers can expect during the SEO customer journey.


The Pitch

The SEO journey begins with you and your pitch. Simply state the value that SEO can add to your client’s business and keep it relevant to them.

But you don’t have to do it alone! Our SEO sales experts are always on call to support you. They can throw in a free website checkup for your client over the phone and answer all of their questions. We want to offer you as many resources as we can to better serve your client.

The Sale

Now that your client knows how important SEO is for their business, you can begin to set goals with them.


Research and Onboarding

Once Boostability receives your SEO order for you client, we will reach out within 2-3 days to get the campaign on the road. The research process is vital for getting to know your client’s industry and making a plan to meet their SEO goals. We collect all the information we need to begin optimizing their website and getting them found and ranked by Google.

Account Setup and Review

The basic information associated with your client’s business forms the launching point of their SEO journey. We want to ensure that their name, location, URL, etc. are all correct as we move forward. Google rewards consistent information because it helps consumers feel confident about what they find on the web.

At this point, an SEO expert will reach out to you on behalf of your client’s campaign to discuss a custom strategy. Your client’s goals take center stage as we work together to develop tactics designed to meet them.

Website Health Exam

The next step in our research process is assessing the health of your client’s website. After an analysis of the SEO performance of the site, we have a clear idea of what areas could be improved. This website health exam directs the efforts of the campaign as we know what activities will bring your client the most traffic.

Setting Expectations

Hopefully the process of pitching and selling SEO to your client informed them about the merits of improving their Google ranking. However, it is important at the beginning of the campaign to help them set some expectations for their process. They should understand that SEO takes time and it is an investment in the future success of their business.



It takes a lot of work to rank well for a given keyword. That’s why our team invests so much time into research and developing recommendations for your client’s campaign. This work at the beginning of their campaign makes the rest of the process more efficient, getting your client to the first page quicker.

Keyword Selection

Our extensive research into your client’s business and industry informs the keywords we choose to focus on. We have keyword specialists that know how to pinpoint the most relevant terms which go through a four-stage vetting process.

Your client’s business is unique in the combination of customers, industry, and region they serve. WE want the right keywords that are precisely targeted to their potential customers. Through our rigorous vetting process, we narrow down the list of potential keywords to the most potent and powerful keywords. We gauge keywords by competition, cost, search volume, and the current rankings of your client’s site.

Once we have chosen the right keywords, our SEO specialists become match makers for your client’s site and their new keywords. We determine which keywords will be most effective on each page of their site, setting them up for continued SEO success.

Onsite Recommendations

Our team then makes recommendations on how these campaign keywords can be integrated onto your client’s site. These changes are necessary in optimizing the site for your client’s chosen keywords so we make the process as simple and easy as possible. All our findings and recommendations are compiled with instructions into a report that clearly shows the value of their SEO campaign.

Then your client can begin implementing these changes, or they can have our experienced SEO team work to upgrade their site.

Keyword Page Code Enhancements

Once this first phase of onsite optimization, we take a peek behind the curtain and analyze their site’s code with the keywords in mind. This process means creating new title, H1, and alt image tags along with meta descriptions. These code enhancements make it easier for Google and potential customers to find the information they are looking for on your client’s site. The end goal is for your client to stand apart from the competition in the search results.

Keyword Page Content Enhancements

Now it’s time to fine tune the content of your client’s site. Our SEO writers are experienced in writing content that is optimized for SEO standards. They will implement edits to the content that incorporate more keywords and make it easier to communicate with the target customer. The more relevant and engaging the content is, the more potential customers will respond.


Other Services

To lead your client to success, we want them to have a website that both Google and their customers love. Everything we do has this end in mind. We clear your client’s site of any existing errors or broken elements that inhibit their rankings. To achieve this, Boostability offer your client additional services to enrich their SEO campaign.

Website Optimization

Beyond incorporating the chosen keywords, there are many other ways to optimize your client’s website. Our more detailed services dig into the more obscure corners of your website that are only ever visited by search engines. By mapping your client’s site, we can ensure that each page adds value in the eyes of Google. By removing excessive H1 tags and inserting nofollow tags, we can strategically increase your client’s authority and relevance.

Other services enhance the user experience by optimizing your client’s site for mobile viewing and social media. By implementing videos and images, we can create a more inviting experience for those viewing the site.

Business Profile Development

Your client’s business profile is one of their most visible assets on the web. By continually developing their business profile presence, prospective customers will always know their business is active and legitimate. This is one of the key ways to develop consumer trust and drive more traffic to your client’s site.

Link Portfolio Development

When it comes to increasing traffic, making improvements on your client’s website is only half the battle. We also have to do work outside the limitations of their website to get the word out all over the web about their business. To do this, we build a natural and diverse link portfolio for your client’s website. We help them earn these links in strategic locations all over the web that lend them authority in their industry.

Custom Content Creation

Posting great content regularly is one of the best things your client can do to get ranked by Google and keep potential customers interested in their business. Google will reward their diligence and consumers will appreciate the relevant information. We create high-quality content that will keep your client’s website fresh and at the top of the rankings.



Once your client’s SEO campaign is underway, the job becomes keeping them informed. Be sure to let them know about the value you are creating for them. Our custom reporting dashboard makes it simple to share with clients how their campaign is progressing and keeping them involved every step of the way.

With over 10 years of experience, Boostability is the #1 global white label SEO provider. Our employees around the world are dedicated to creating success during each step of your client’s journey. Partner with us today and start selling SEO services.


Kelsi has been with Boostability since 2015, working as an account manager on both the Websites and SEO team before moving into partner management. She is passionate about helping small businesses and finding creative ways to problem-solve. An avid roadtripper, Kelsi grew in Charleston, South Carolina and attended Utah Valley University where she studied Marketing and Public Relations.