SEO vs PPC flat isometric vector concept. Comparison pay per click and search engine optimization marketing.
Digital Marketing SEO

PPC versus SEO in 2020

So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any

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Digital Marketing Industry News

Google Ads Limiting Search Term Reporting

As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more

Digital Marketing Industry News SEO

3 Ways You Can Win At PPC in 2020

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their

Digital Marketing

How to Generate Successful Leads With Local Service Ads

It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air

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Partner SEO

How SEO and PPC Work Together

In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there.

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Digital Marketing Partner

The Worst Industries for SEO (and How to Make Them Work)

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses

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Digital Marketing SEO

Paid Search vs. SEO — Can PPC Hurt Your Campaign?

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of

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Content Digital Marketing The Corner Office

How Digital Marketing Services Differ for the Little Guys

When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can

Digital Marketing SEO

How Is SEO Different From Paid Search?

Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on

How to Make the Most of Geotargeting in Your PPC Campaigns
Digital Marketing SEO

How to Make the Most of Geotargeting in Your PPC Campaigns

When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can

Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page

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Digital Marketing SEO

6 Simple Steps to Start Your First PPC Campaign

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search