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PPC vs. SEO Keyword Research: What’s the Difference?
This article was first published on April 19th, 2018, and was updated September 2021. Whether you’re running pay-per-click (PPC) ads on Google or trying to
PPC versus SEO in 2020
So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any
Google Ads Limiting Search Term Reporting
As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more
3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their
How to Generate Successful Leads With Local Service Ads
It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air
How SEO and PPC Work Together
In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there.
The Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses
Paid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of
How Digital Marketing Services Differ for the Little Guys
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can
How Is SEO Different From Paid Search?
Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on
