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PPC

PPC versus SEO in 2020
- By Vlad Shvets
- . December 15, 2020
So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any

Google Ads Limiting Search Term Reporting
- By Curtis Warren
- . October 8, 2020
As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more

3 Ways You Can Win At PPC in 2020
- By Justin Smith
- . August 6, 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their

How to Generate Successful Leads With Local Service Ads
- By Luke Heinecke
- . July 23, 2020
It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air

How SEO and PPC Work Together
- By Stefan Grant
- . April 27, 2020
In the world of digital marketing, SEO and PPC often stand together as one of the best ways to help get your business out there.

The Worst Industries for SEO (and How to Make Them Work)
- By Madeline Thatcher
- . November 4, 2019
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses

Paid Search vs. SEO — Can PPC Hurt Your Campaign?
- By Curtis Warren
- . September 19, 2019
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of

How Digital Marketing Services Differ for the Little Guys
- By Amanda Price
- . August 29, 2019
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can

How Is SEO Different From Paid Search?
- By Colton Miller
- . July 31, 2019
Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on

How to Make the Most of Geotargeting in Your PPC Campaigns
- By Jake Baadsgaard
- . July 3, 2018
When it comes to pay-per-click (PPC) advertising, it’s easy to feel like the world is your oyster. After all, with a few clicks, you can