What Is A Lead Magnet?

picture of a lead magnet example

It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where to start with so many strategies worth trying. In this article, we’re going to talk about one that’s proven to work – lead magnets. We’ll explain what this is and how to implement it, followed…

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SEO User Intent – 3 Ways it Drives Higher Lead Quality

Customer showing rating with happy icon on pink baclground, Customer satisfaction survey concept, copy space.

Low-quality leads don’t support a business.  If you’re looking to improve lead quality, it’s time to start using SEO user intent. High-quality leads are essential in keeping a successful business going, and user intent can help you achieve this goal.  SEO user intent helps align the objectives of your company and your customers. Giving people…

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How to Virtually Prospect for Leads

A man looks for leads virtually on his laptop.

Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has forced most of us in the tech and SaaS industry to work remotely, which means that if you’re used to prospecting for leads in person, your usual methods aren’t available…

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3 Lead Generation Pitfalls Every B2B Marketer Should Avoid

two paper sail boats on a beach

Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of every B2B marketing team. Now, simply collecting a bunch of…

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