Small Business Saturday is filled with cheer and excitement for businesses of all sizes. The approaching holiday season has so many of us planning our marketing strategies on how to end the year with a high note with building a successful online presence. Small businesses in particular. Since helping small businesses are our passion here at Boostability, we wanted to highlight some resources to help businesses win during the next few weeks to close out the year strong and set yourself up for success in the new year.

Check out these resources to help you through this Small Business Saturday and beyond.



You may think that TikTok is a platform for teenagers and young adults that want to post random dance videos or stuff with their pets. But did you know savvy businesses use TikTok every day to attract new customers? In fact, it’s one of the smartest ways to attract the always coveted younger audience. And you can start this weekend. Read here for TikTok’s guide to Small Business Saturday and their resources to help your business this holiday season. 

The holiday season is the busiest time of the year to connect and grow with your customers. Once the holiday season ends, you shouldn’t have to let go of your new holiday shoppers. Take notice of interests your customers may have about your business and learn to grow and nurture those relationships. Here’s 5 recommended marketing strategies from TikTok to help your small business thrive during the holiday season:

1) Identify key events you want to focus on.

It’s important to know what dates are vital for your business strategy to shine during the holiday season.

Key Dates:

  • November 20th: Holiday shopping season begins
  • November 27th: Black Friday
  • November 28th: Small Business Saturday
  • November 30th: Cyber Monday
  • December 21st: Last Ship
  • December 26th-31st: Postseason sales and gift card shopping
  • January 1st: New Years Day
  • January 1st-31st: New Years sales and resolutions

2) Build your shopfront.

Customers want to purchase from brands that help them discover new products, easily locate what they need or want, and to check out effortlessly.

3) Establish your offers and promotions.

2020 has made individuals more aware of their funds, than they may have previously been, and sales can make a big difference.

4) Be clear on your goals.

Set clear and specific goals to know where your business is aiming. It’s easier to move forward and optimize your business when you have goals to look back on.

5) Launch your campaign.

Benefit from the tools and assets you already have to advance your business plans while also taking advantage of new opportunities as well.

TikTok gives small businesses a platform to create relatability and laughter to individuals. Which in 2020, most people need a good laugh to get them through their day, week, and especially the year. TikTok has unique tools for your business to explore creativity and templates to captivate your audience. Learn more about TikTok’s creative tools to help advance your business for Small Business Saturday.


U.S. Small Business Administration

During COVID-19, small businesses have been encouraged to do their part to keep their business, employees, and customers safe. Small Business Saturday gives individuals the opportunity to help support small businesses that have suffered this past year. The U.S. Business Administration has guidance and support available to help your small business. Here are a few resources to help market your small business for Small Business Saturday. 

Find out what you’re qualified for

Disregarding available resources your business could grow from is a waste of time and money. Resources that help create flyers, advertisements, posters, email templates, or graphics greatly improve your media platform. Utilizing these resources helps to better unify your brand and make it more recognizable to your customers.

Become a Local Leader

Take charge in your local area for gathering your small business community. Supporting small businesses in your area gives opportunities to network, support, and host opportunities for all businesses to benefit. Look to create this opportunity for your local area and find communities or groups to become involved in.

Plan your Promotions

Prepare your media platforms to alert your customers that you’re ready for Small Business Saturday. Whether it’s through email marketing, social media postings, or newsletters, let your audience be aware of your plans. You want them to budget some of their savings for your business, so make sure to promote your business as a part of Small Business Saturday.

Learn more about available resources your small business can benefit from the U.S. Small Business Administration.


American Express

Credit Card powerhouse American Express has branded themselves as the champions of the small business for years. And they’ve amassed a host of resources that small businesses can use to help out their holiday seasons. Additionally, they encourage all Americans to shop small by providing a map where you can shop local businesses in your community. Businesses can register them on this site through the map as a way to get found locally and a great way to list your business online. 

AmEx provides marketing resources to help promote your location through small business Saturday and throughout the end of the year. You might not have the time or resources with such a weird year in order to create these kinds of promotional materials. So they’ve done the hard work for you by creating these customizable templates that you can use depending on your needs. 

One of the best ways to learn is through example. So if you’ve been wondering about how others have made it through the year, take a look at some of the examples American Express and others have put together about pivoting your business strategy for success now and down the road. Do some research on how your business can improve during the holiday seasons. You might discover a new strategy that you never thought of.

And as always, at Boostability, it’s our company-wide passion to help small businesses succeed. It’s never too late to start improving your online presence. It’s how people do research and figure out their plan of action. Make sure they’re finding you. And if you need help, make sure to reach out to us at Boostability!


Ansley is the former Content Marketing Manager at Boostability. Since graduating from Utah State University with two degrees in Communication Studies and Journalism: Public Relations, Ansley specializes in creating engaging and informative SEO content for readers, customers, and partners through different marketing channels. Along with creating new content, Ansley works to keep content organized and creates and executes new content strategies. When she’s not writing, she loves to travel, visit National Parks, and loves all things Disney.