During times of uncertainty, it’s common for businesses to ask: Is SEO worth it? Simply put, yes, SEO (search engine optimization) is necessary and worth the investment. Companies worldwide rely on search engine marketing to improve their visibility online while advertising their products and services.

Within this article, we’ll review a series of questions to help showcase why SEO is worth it. We’ll also go over why an SEO investment will reap countless benefits for your business.

Table of Contents

SEO vs Traditional Marketing

Is SEO Worth It? 2 Simple Questions to Help You Decide

10 Benefits of an SEO Investment

How Much Does SEO Cost?

SEO vs. Traditional Marketing

Traditional advertising was seen as the most effective way to promote a business for years. Whether it was billboards or direct mail advertising, companies relied on these expensive forms of marketing to grow. The hope is that potential customers will see the advertisement and buy the product or service.

In today’s digital era, online marketing through search engine optimization (SEO) creates a more effective advertising method. Instead of putting out materials hoping your potential audience would reach out, SEO provides a way for a more precise, targeted approach. Search engine marketing allows businesses to market to their specific target audience based on what a consumer searches.

Is SEO Worth It? 2 Simple Questions to Help You Decide

As a business, there is much to consider when evaluating the best strategies. Luckily, the decision of whether to pursue SEO is rather simple. Ask yourself these questions when deciding if SEO is worth it for your business:

Question #1: Do potential customers search online for your company’s products or services?

Think about the last time you purchased a product or service. Did you perform a quick Google search to learn more about what you were looking for? You’re not alone – 85% of consumers research online before purchasing. This means the chances of your business answering “yes” to this question are high.

For example, let’s say you sell pet toys online or manage a landscaping business. A potential customer would search keywords like “pet toys for border collies” or “landscaping services near me.” Regardless of your business, it’s likely there are keywords associated with your offering that consumers search regularly.

Question #2: Can you find your website when you look for your company’s products or services?

If you have potential customers searching for your products or services, check to see if your business shows up in search engine result pages (SERPs). First, Think of the relevant products or services your company offers. Second, type those into a Google search (add a location if applicable) and search for your website.

If your website doesn’t appear for relevant keywords, SEO services can help you fix that. Whether your site isn’t at the top of search results or doesn’t appear, SEO helps your keyword rankings improve. This positions your website and company as a trusted option for potential customers who search for your product or service.

10 Benefits of an SEO Investment

At this point, we hope you understand why SEO is crucial for businesses in today’s digital world. Next, let’s go into some key benefits and why an SEO investment is worth every penny.

1) Increased Website Traffic

As mentioned above, implementing SEO strategies helps improve a website’s search engine rankings. Naturally, better rankings lead to higher visibility and increased organic website traffic.

With more people viewing your website, the greater the chances of those visitors becoming customers or clients. Often, more revenue and sales directly correlate to increased website traffic.

2) Better Customer Targeting

SEO allows businesses to target specific audiences based on demographics, interests, needs, and behavior. This laser-like approach ensures that the right message reaches the right people at the right time. Optimizing a website for specific keywords increases the chances of converting traffic into customers.

For example, consider a local dental practice looking to expand its clientele. Instead of placing print advertisements on random cars in a parking lot, SEO focuses on customers seeking the product. When searching for a local clinic, customers will likely search for terms such as “dentist” or “dental office near me.” SEO positions your business website at the top of search results so customers seeking your services can find you.

3) Improved Brand Awareness

Through higher rankings on search engines, businesses can increase brand visibility and reach a wider audience. Consistent brand exposure with the target market helps build brand awareness and recognition. In simpler terms, the more often users see your business brand on search engine results pages, the more recognizable and trusted it becomes over time.

4) Enhanced Customer Interaction

SEO produces opportunities for businesses to engage and interact with their customers in real-time. With Google Business Profile Optimization and website chat features, companies can quickly respond to potential customers’ questions and requests. Real-time communication helps to foster meaningful relationships while providing a more personalized experience.

Over time, people remember how companies make them feel rather than what they tell them. If you can provide a better experience, it leads to improved customer satisfaction and more word-of-mouth referrals.

5) Cost-effective Marketing

Compared to traditional marketing efforts, SEO allows your business to reach the target audience at a lower cost. Instead of spending your marketing budget on expensive billboards or TV ads, you can reach your ideal customer through their search queries. The best part – it’s completely organic and free! 

Although PPC (Google Ads) offers a short-term solution, SEO will help your website appear in the organic search results.

Yes, it takes some time and SEO assistance to help rank at the top, but it’s worth the investment. Once you rank at the top, it’s easier for your business website to stay there (with low-cost maintenance). In fact, you may not need to pay for leads or ads again with an effective SEO strategy. SEO helps your website gain long-lasting success and results.

6) Measurable Results and Analytics

An SEO agency can set you up with robust analytics tools that enable businesses to track and measure the effectiveness of their marketing campaigns. They can gather data on website traffic, conversions, engagement, and other vital metrics. Analytics allows for data-driven decision-making and continuous optimization.

7) Increased Conversions and Sales

Effective SEO strategies and optimized website user experiences can lead to higher conversion rates. Website conversion means the customer is taking a desired action on the site. Whether adding information to a form or requesting a free quote, user interaction is necessary. By guiding visitors through full funnel marketing, businesses can convert leads into customers and increase sales.

8) Local Reach

SEO is an excellent tool for companies looking to expand their local reach. Consumers rely on services like construction, healthcare, food, and more for some of their basic, everyday needs. SEO will give you the local visibility you need to succeed if your company offers local services. For “near me” or proximity-driven keywords, local SEO will help businesses reach the top of search results.https://www.boostability.com/partners/white-label-local-seo-services/

9) Global Reach

SEO enables businesses to expand their reach beyond geographical boundaries. With the internet’s global nature, companies can target international audiences. Because of how SEO works, websites tend to rank for high-volume, national keywords. This will help to establish a presence in new markets, opening up growth opportunities.

10) Flexibility and Adaptability

SEO (and digital marketing) allows for quick adjustments and adaptations to marketing campaigns based on real-time data and feedback. You can shift the target keywords on various pages with the proper tools. You can also change your business information on directories and Google Business Profile. This flexibility enables businesses to respond promptly to market changes, trends, and customer preferences.

During an economic downturn, flexibility is highly critical for businesses to thrive. Whether changing your messaging or shifting to recession-based keywords, SEO is compatible with these changes. The economy is constantly evolving – it’s important your SEO and marketing strategy can quickly adapt to shifts and trends.

Overall, SEO offers numerous benefits to businesses. Utilize these benefits for better brand building and long-term success in the digital landscape.

How Much Does SEO Cost?

The average monthly cost for SEO services ranges from $500 to $2000 for small to medium-sized businesses. The specific amount depends on various factors, including location, industry, goals, and company size. 

For example, a small business in a rural area offering local services can expect to pay around $500 per month. A more significant company in a metropolitan area should expect to pay $2000 per month for the best ROI.

As a long-term investment, SEO typically takes 6-12 months to start seeing results. Remember, the benefits will flood in as your website ranks at the top of search results.

Make Your SEO Investment Count: Partner with Boostability

As the #1 white-label SEO company in the world, we help a website reach the top 10 results of Google every 5 minutes. Our SEO partner program seamlessly enables you to add another digital marketing product to your lineup. Here’s why it’s simple: we help you sell it, service it, help web pages rank, and you get the credit. 

Reach out to our team of experts today to see how we can help your business grow!

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Kristine is the Director of Marketing at Boostability. She brings a decade's worth of communications strategy work to the company. Kristine has a Masters Degree in Leadership and Communications from Gonzaga University and graduated from BYU with her undergrad in Broadcast Journalism. She's worked in television news, public relations, communications strategy, and marketing for over 10 years. In addition to being a part of the marketing team, Kristine enjoys traveling, sports, and all things nerdy.