This article was originally published in June 2020. It has been updated to reflect additional information.

Every day when we come to work, we have one goal in mind—help our partners and their small business customers succeed online. When Boostability was founded in 2009, only large companies could afford SEO. Our founders believed SEO should be accessible to everyone. To quote John Hammond from Jurassic Park, “This park”—or SEO, in our case—“was not built to cater only for the super rich.” Boostability offers affordable SEO specifically for small to medium-sized businesses (SMBs), and we do it through white label marketing partnerships.  

Boostability was founded to create a scalable, affordable, and strategically situated SEO program, built with partnerships in mind. Through that mission, we’ve grown to be the largest provider of white label SEO in the entire world. Our model starts you selling SEO to your small business clients within one week. With our scalable solutions, no partner is too big or too small to benefit from our services. And with at least a 50% revenue share, you’ll be adding an additional revenue stream to your business with minimal effort. 


Why Partner with Boostability? 

Partnerships are the heart of what we do. When you partner with Boostability, you partner with the global leader in white label SEO. We have the experience, the technology, the people, and offer one of the fastest growing digital marketing solutions for our partners. 

Each month we service over 30,000 accounts, many of which come through our partner channel.  But we don’t only partner with large marketing firms or web hosting powerhouses; we have partnerships of all sizes. In fact, the bulk of our partners who offer SEO for SMBs are SMBs themselves.

Because our partners are so important to us, we pull out all the stops to make sure each partner feels like our only partner. Learn about the perks of the Boostability Partner Program

White Label Partnership

From the second you sign up with Boostability, we’re all about making you look good, as our partner. We want you to succeed by offering this new SEO product to your customers. Everything we do is in your brand’s name. White label marketing means providing an SEO or other marketing product that another company then resells to their customers. Essentially that means we do all the work and you get all the credit. 

Our white label SEO product is done with no recognition of Boostability. We do the SEO work for your clients on behalf of the reseller. Everything from the reporting dashboard to the customer service calls, to every piece of marketing collateral has your branding on it as our partner. 

Because Boostability has been around for over a decade, we have a ton of experience in the white label space. We know what it takes to help our partners and their clients succeed. When you resell Boostability SEO services as a white label provider, it means you get that experience behind your brand as well. It means you don’t have to hire new employees to add in a high-revenue product. 

Branded Reporting Dashboard

Like we mentioned, while our teams are doing the work, it’s your brand on display. So we want to make sure your clients have a good experience. Our reporting dashboard, available to every SEO client, will have your logo and branding incorporated into it. But this dashboard means your clients can login at any time and see their SEO progress. 

The LaunchPad reporting dashboard offers total visibility into the campaign process. What tasks we are working to complete for your client. They can see how many keywords they have in the top 10 search results on Google. It shows local listings management, Google Analytics data, the work history, and so much more. All under your branding!

Sales Support and Sales Training

As a Boostability Partner, we want to help you succeed in all aspects of the SEO product. From the sales cycle, to the onboarding process, customer service and campaign maintenance, and beyond, we’re here for you. When you sign up with Boostability, we provide your team with sales training to help them know how to best sell SEO to your customers.

In addition, we offer sales support at NO EXTRA COST to help you close the sale. We’re so confident in our Sales Support process that we have a 30% close rate. If you need help selling to a potential customer, you just call sales support. While the customer is on hold, you tell us about their website and their current SEO struggles, and we can take it from there, as though we’re a member of your own sales team! 

Boostability’s Sales Support superheroes can answer any technical questions your customer might have. We’ll run a website audit that shows where their site is struggling and how it compares to their competition. We can also help with SEO proposals, offer packing options at your price point, then close the sale. And we do it all for free, as a member of your team, absolutely free!

Marketing Support

Once you decide to start selling SEO, you need to be able to market it. We have a library of partner materials designed to help you better sell your SEO product to your customers, and bring in new ones. The collateral gives you easy, relatable messaging designed to drive sales. We can create landing page copy, case studies, sales sheets, onboarding collateral, and so much more. And all this again, with our white label partnership in mind. We’ll create this with your branding, to improve sales enablement so you can sell more SEO to your customers. 

In-house SEO Fulfillment in Your Native Language

There’s no shortcuts to SEO. Real SEO is done by real people. Boostability offers SEO services in nine different languages around the world. And all the work is done in house. We don’t outsource any of it. So all the SEO work done for your clients is done in your native language by people who speak the language every day. You don’t find this service with every partner program in the world. We want you to feel comfortable that you won’t have content written by someone who doesn’t even speak the language very well, or by bots programmed to just do one task. Our in-house SEO specialists are real people, doing real work to help your clients succeed. 

Dedicated Partner Growth Manager

We pair each of our partners with an experienced and dedicated Partner Growth Manager. Your Partner Growth Manager will walk you through onboarding, sales training, and account management. Like their title suggests, Partner Growth Managers are here to help you grow your business. They will check in with you regularly to offer updates on your client load. They’re here to walk you through each campaign and make sure your partnership is profitable. Your Partner Growth Manager will also take stock of what marketing materials you need. We’re here to help at every step of the way.

SEO Campaigns Billed Month to Month

To improve flexibility with your clients, our billing cycle works month to month. SEO takes time, and we set those expectations with your customers that it typically takes at least six months (depending on the location and industry among other factors) to reach the top of the search results. But we also recognize that life changes unexpectedly. So we don’t have long-term contracts, but bill you and your customers month to month, allowing for more flexibility.  


Boostability’s Proprietary LaunchPad Technology

Our technology platform allows us to do more work, higher quality work, at a more efficient pace. But there’s always the human element to everything we do. Our proprietary technology LaunchPad, allows our partners to scale their SEO product offering to new heights. You can collect and manage the data for every client campaign. LaunchPad prioritizes tasks based on our data and experience to what will help each campaign succeed. But there’s a human element and a person doing all the work. We set the strategy, the keywords, and the content to help your client’s succeed. 

With LaunchPad, we fully manage customer campaigns and all the tasks needed to make their campaigns successful. LaunchPad keeps our workload flowing, allowing our teams to work more quickly, efficiently, and more affordably than our competition. 


SEO is a Profitable Solution

Everybody likes to make more money, right? When you partner with Boostability, you have the opportunity to add a no-cost revenue stream to your business. 

Rather than charging per SEO task, we’ve structured our partner program to provide full service SEO for a flat, hourly rate so you have a healthy margin to service your customers. Our hourly rate gives you the freedom to group hours into packages that best suit your business model and your customers’ needs. 

Adding an SEO to your product lineup will help you get more customers and your customers get better results. 


Data Driven SEO

Boostability hasn’t seen a negative impact from a Google algorithm update in 7 years. 

We actively track over 2.3 million keyword rankings per month. This gives us a unique advantage as we monitor the SEO industry. Combined with over 11 years of data, Boostability quickly notices even the smallest shift in search trends—sometimes even before Google announces their algorithm updates.

Having enough data to notice these shifts gives us time to build strategies and adjust our processes as needed, keeping our partners and their customers on top.  


Scalable SEO Solution

Our unique scalable model means you’ll never outgrow Boostability. We can manage any client load, from two accounts to over 2,0000. Boostability is your one-stop-shop if you are looking to offer SEO as part of your digital marketing suite. This means not only can we optimize the content of your customers’ websites (on-site SEO work), we also fill out business listings, directories, and talk about your customers’ business with blog posts and articles (offsite work). 


Getting Started As a Boostability Partner

As a Boostability Partner, you won’t get lost in the shuffle. You will receive one-on-one attention with our expertise and experience here to support you and your customers’ goals. White label SEO is taking the expert Boostability product and making it your own. We’ve perfected the partner program process and back it up with hard work and success for your customers. 

Ready to get started? Give us a call at 1-800-261-1537 or learn more about our white label SEO partner program!



Paul Boucher is a business development leader at Boostability. Joining the company nearly five years ago, he brings 20+ years of digital marketing experience to the company. Paul holds a BA in Business from Concordia U in Montreal, Canada, a BS in Psychology from BYU, and a Masters in Education with an emphasis in Instructional and Technical Design. Outside of work, you can find at the gym doing CrossFit or on the slopes taking the latest runs in Utah’s world famous snow.