This article was originally published in June 2020. It has been updated to reflect additional information.

Every day, we come to work with one goal in mind—help our partners and their small business customers succeed online. When Boostability was founded in 2009, only large companies could afford SEO. With an eye full of intelligent foresight, our founders believed SEO should be accessible to everyone. 

To quote John Hammond from Jurassic Park, “This park was not built to cater only for the super rich.” In our case, the park is SEO and the sentiment is the same and became the foundational idea behind our entire business. Boostability offers affordable SEO specifically for small to medium-sized businesses (SMBs), and we do it through white label marketing partnerships.  

Built with partnerships in mind, Boostability was founded to create a scalable, affordable, and strategically situated SEO program. Through that mission, we’ve grown to be the largest provider of white label SEO in the entire world. Our model starts with selling SEO to your small business clients within one week. Our scalable solutions cater to businesses of any size; no partner is too big or too small to benefit from our services. And with at least a 50% revenue share, by merely signing up, you’ll be adding a low maintenance, high return revenue stream to your business.

Why Partner with Boostability? 

Partnerships are the heart of what we do. When you partner with Boostability, you partner with the global leader in white label SEO. We have the experience, the technology, the people, and offer one of the fastest growing digital marketing solutions for our partners. 

Each month we service over 30,000 accounts, many of which come through our partner channel.  And we don’t only partner with large marketing firms or web hosting powerhouses; we have partnerships of all sizes. In fact, the bulk of our partners who offer SEO for small to medium businesses (SMBs) are SMBs themselves. 

Because our partners are so important to us, we pull out all the stops to make sure each partner feels like our only partner. Give us a call to talk more in depth about the perks of Boostability’s White Label SEO Partner Program.

Defining a White Label SEO Partnership

Let’s get into it. White label marketing is when SEO (or other marketing products) are created, processed, and/or fulfilled by one company and resold by another. By entering a white label partnership, our company commits to incorporating our tools, our experience, and our resources to the customers you commit to guiding to success. You’re given a dedicated account manager, and a sales support team to help close those sticky sales calls. 

Your branding is added to our online reporting dashboard for you and all of your incoming customers. And, you’re given immediate access to a library of sales collateral that’s been crafted to highlight your company’s brand as an industry leader so you can get right to revenue.

After more than a decade’s worth of experience providing SEO service, Boostability has a ton of industry knowledge we’re eager to put to practice. We know exactly what it takes to help our partners and their clients succeed. Our experience was used to create scalable white labeled SEO services for any size business. With variable billing and a variety of SEO activities, every partner and each of their clients receives a custom SEO roadmap that is sure to help their business succeed in their area. Not only that, all of our efforts are fulfilled in house and fueled by active data which means better reporting and faster results.  

When companies want to add new streams of revenue or new products to their starting lineup, it’s usually very costly. Finding and acquiring new talent with the right credentials  and enough experience in the market to create and fulfill a new product takes time and budget you may or may not have. Or, if you want to go the other direction, then there’s the time, money, and energy it takes to learn new skills well enough to create and sell new products on your own. 

When you resell Boostability SEO services, you don’t have to hire new employees or attend hours of late night classes to add a high-revenue product to your business. As a white label partner, you get all of the expertise, all of the product, and all of the credit with none of the work.

Our Tools

Reporting Dashboard

SEO can be very case by case in its deployment. Our reporting dashboard, developed in house, connects to the back end of your client’s website and offers total visibility of their SEO campaign’s progress. We’ve incorporated data points and view ports into our reporting dashboard that help our strategists tailor each SEO campaign to your client’s needs and let’s your clients see exactly what we’re up to every step of the way. 

With the dashboard, your clients can login at any time and see what tasks our teams are working on, how many keywords are in the top 10 search results on Google, local listings management, Google Analytics data, total work history, and so much more! And the best part, it’s all under your brand.

Boostability’s Proprietary LaunchPad Technology

Our technology platform brings our costs down by allowing us to do higher quality work, at a more efficient pace. LaunchPad is how we fully manage customer campaigns and the tasks needed to make them successful. 

Throughout the campaign, LaunchPad keeps our workload flowing by prioritizing tasks based on our data and experience. With this technology, we collect, analyze, and manage data simultaneously from every running campaign. This information tells our people how to manage expectations, which keywords to target, what strategy to map out, and what content to incorporate in order to reach the intended goals. When we work more quickly, efficiently, and more affordably than our competition, our partners can scale their SEO product offering to new heights. 

Dedicated Partner Growth Manager

From the onset, we pair each of our new partners with an experienced and dedicated Partner Growth Manager (PGM). When you sign on, your personal PGM will walk you through an onboarding process, your personalized sales training, and the ins and outs of account management. Like their title suggests, Partner Growth Managers are here to help you grow your business. You can expect regular check-ins that take stock of any marketing materials you may need, offer updates on your client load and walk you through each of your campaigns to ensure your partnership is profitable.

Our Processes

Sales Support and Sales Training

As a Boostability Partner, we want to help you succeed in all aspects of the SEO product. From the sales cycle, to the onboarding process, and from customer service, to campaign maintenance and beyond, we’re here for you. We’ve spent several years listening to our partner’s and their client’s feedback to refine the SEO sales process and developed a library of white labeled collateral you can access right from the beginning. So, whether you need some personal enrichment, or if you or a client have a question about our process or SEO in general, all your answers are at your fingertips.

As a business owner, you probably know how to sell. As a sales person, you probably know that selling a product starts with knowing the product. When you partner with Boostability, we provide you and your team with sales training booklets, webinars, and white papers. All to help you know everything you need to know about the process, the product, and how to pitch it.

That’s just the start. We know sales as well as we know SEO. We’re well aware of the fact that sometimes a sales call can get a little sticky. That’s no longer a problem. In addition to our library of SEO related sales content, we have a dedicated sales support hotline, set up with the express purpose of helping you overcome whatever comes your way. Boostability’s Sales Support superheroes can answer technical questions your customer might have, run a website audit that shows where their site is struggling, and tell them and how they compare to their competition in real time. We can also help with SEO proposals, offer packing options at your price point, and when it comes to it, close the sale.

Our teams are so good (30% close rate) and we’re so confident in our process that we include this service at NO EXTRA COST. If you need help selling to a potential customer, just call sales support. While the customer is on hold, you tell us about their website and their current SEO struggles. We can take it from there, as though we’re a member of your own sales team, absolutely free!

Marketing Support

Once you decide to start selling SEO, you need to be able to market it. In addition to our educational collateral, we have a library of materials designed to help you better sell your new SEO product to your existing clientele and new, curious customers. Our collateral was created with your client in mind and gives you easy, relatable messaging designed to drive sales. For more on-the-fly requests, our teams have been trained to write landing page copy, case studies, sales sheets, and onboarding collateral, among so many other things. Bottom line, wherever you are, whatever you need, our marketing team’s here to ensure you succeed.

In-House SEO Fulfillment in Your Native Language

There are no shortcuts to reliable SEO. Because of the nature of search engine’s complex algorithms, good, productive SEO is real work done by real people. Boostability offers SEO services in nine different languages around the world. With all of our work done in house, you can be certain your clients are getting their work done in their native language by people who speak that language every day. You don’t find this service with every partner program in the world. At Boostability, our fulfillment team is made up of in-house SEO specialists. Real people, doing real work to help your clients succeed. 

SEO Campaigns Billed Month to Month

Knowing that SEO takes time (at least six months to reach top search results depending on location, industry, and a slew of other factors), we set clear expectations with your clients from the onset. Deviation from any form of SEO within that time can greatly impact the results of the campaign. But because we’re real people, we also recognize that life happens. By focusing on yours and your client’s education, and coupling that with month to month billing instead of long term contracts, we are able to give your clients the freedom that comes with knowledge of the process. Our SEO partner program offers your clients the flexibility they need to be able to take life as it comes.

Our Promise

SEO is a Profitable Solution

Everybody likes to make more money. When you partner with Boostability, you have the opportunity to add a no-cost revenue stream to your business.

Rather than charging per SEO task, we’ve structured our partner program to provide full service SEO for a flat, hourly rate so you have a healthy margin to service your customers. This structure gives you the freedom to group hours into packages that best suit your business model and your customers’ individual needs. 

Regardless of what you’re offering, adding SEO to your product lineup will help you get more customers and get your customers better results. 

Data Driven SEO

Boostability hasn’t seen a negative impact from a Google algorithm update in 7 years. 

We actively track over 2.3 million keyword rankings per month. This gives us a unique advantage as we monitor the SEO industry. Combined with over 11 years of data, Boostability quickly notices even the smallest shift in search trends. Sometimes even before Google announces their updates.

Having enough data to recognize these shifts, gives our experts time to build strategies and adjust our processes as needed, before they’re outdated. This practice keeps our partners and their customers on top.  

Scalable SEO Solution

Our unique scalable model means you’ll never outgrow Boostability and you’ll never sell too much or too little. We manage any client load, from partners with two accounts to solid firms with over 2,0000 active clients. If you are looking to offer SEO as part of your digital marketing suite, Boostability is your one-stop-shop. Not only can we optimize the content of your customers’ websites (on-site SEO work), we also fill out business listings, directories, and talk about your customers’ business with blog posts and articles (offsite work).

Getting Started As a Boostability Partner

As a Boostability Partner, you won’t get lost in the shuffle. You will receive one-on-one attention with our expertise and experience here to support you and your customers’ goals. White label SEO is taking the expert Boostability product and making it your own. We’ve perfected the partner program process and backed it up with hard work and success for you and every one of your customers. 

Ready to get started? Give us a call at 1-800-261-1537 or learn more about our white label SEO partner program!



Paul Boucher is a business development leader at Boostability. Joining the company nearly five years ago, he brings 20+ years of digital marketing experience to the company. Paul holds a BA in Business from Concordia U in Montreal, Canada, a BS in Psychology from BYU, and a Masters in Education with an emphasis in Instructional and Technical Design. Outside of work, you can find at the gym doing CrossFit or on the slopes taking the latest runs in Utah’s world famous snow.