The business world has dramatically changed over the last several years. Only a decade ago business were using flyers, newspapers and other print material as their primary source to generate leads and customers. Today SEO, social media, email marketing and other online mediums have taken their place. However, it’s not only marketing that’s going digital, more and more small businesses are turning to digital nomads to help grow their business. A digital nomad is someone who works online and travels the world, with countries like Thailand, Indonesia and Costa Rica being some of their most popular destinations. Never thought about hiring a digital nomad before? Here’s 4 reasons why you should. 1. Competitive rates
However, it’s not only marketing that’s going digital, more and more small businesses are turning to digital nomads to help grow their business. A digital nomad is someone who works online and travels the world, with countries like Thailand, Indonesia and Costa Rica being some of their most popular destinations.
Never thought about hiring a digital nomad before? Here are 4 reasons why you should:
1. Competitive rates
Being able to earn a living using the Internet while jet-setting all around the world takes creativity.
A freelancer living in New York or California may cost you $50-60ph while a digital nomad living in Bangkok who has the same skill offers $15-$30ph.
As the cost of living is cheaper for digital nomads, they have a competitive edge over freelancers living in more expensive cities.
2. Digital nomads are ahead of the curve
A digital nomad’s career is focused around making money online and they will often be the first to know about new mediums to drive traffic, platforms to advertise on and other useful ways you can expand your business that you would never have thought of.
Digital nomads can offer a creativity channel to your business that most employees and location-based freelancers lack.
3. They can work while you sleep (or when you’re awake)
If you require someone to man your support desk outside of working hours or manage various parts of your business after the clock strikes five, you can find English-speaking digital nomads in Europe, Asia or Australasia in abundance.
On the flip side, if you need digital nomads to work during office hours, there is a huge digital nomad culture in Mexico, Costa Rica and Nicaragua who are all in similar timezones to the United States.
4. Easier to hire, manage, and let go
Hiring employees today takes up too much time and money. There’s the search process, interviews, second interviews, contracts and the induction and training which can end up costing a small fortune.
There’s the search process, interviews, second interviews, contracts and the induction and training which can end up costing a small fortune. If you end up hiring the wrong person, you may have to repeat the process all over again.
Perhaps you can’t afford to take on full-time staff and finding employees in the local area who are happy to work just a few hours per week isn’t a feasible option either. And that’s where digital nomads come in and fill the void. They offer much greater flexibility and can work a few hours per week or full-time depending on your needs. If you want to let them go because a project isn’t going as well as you hoped, there’s less red tape and complications. Interviews can take place over Skype, hiring costs nothing and platforms such as Upwork have thousands of freelancers you can browse to find the right fit for your business.
Summary
All businesses want to grow their client base and generate more sales.
In today’s competitive business world, as you already know that’s a lot easier said than done. You’ll most likely have various areas of your business that could be improved but you can’t afford to hire new employees full-time to take command of them.
So why not try digital nomads? They are cheaper, easier to hire and just as resourceful in getting work done for your business as regular freelancers or full-time employees.
Large brands are already using digital nomads to outsource various tasks which you can see in this awesome infographic by Bargain Fox here.
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