Posts by brittneythompson

The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). Yet many small businesses today continue to neglect their inbound channels for more traditional outbound marketing strategies. This is often because building a successful content campaign requires some hefty upfront costs and time to see…

Seventy percent of B2B businesses are creating more content this year than they did last year. And with consumers spending 50% of their time online engaging with custom content, it’s no surprise why. By now, you probably know that content marketing is here to stay. However, content creation and publishing is an expensive investment—one that…

Targeting an audience can often feel like finding a needle in a haystack—or being a Republican in Portland. It takes work. A lot of work. But the fact is, if you aren’t catering to and growing a specific market, you are losing potential business. If you have an established company, you probably already know that you need…