Posts by April Nuttall
Redefining Work-Life Balance
Throughout my career, work-life balance is a concept I’ve struggled to understand and achieve. In my search for this balance over the years, I’ve come across many empowering and thought-provoking books, people, and articles. But feeling like I’ve achieved work-life balance came down to three professionals that not only changed my perspective on the subject…
Read MoreA Call to Action: Turning Visitors into Customers
Click here. Start your free trial. Download now. You see phrases like these on sites all over the Internet. What you probably didn’t know is that this type of phrase has a name: a call to action. This is the part of a webpage or any advertisement that is meant to urge users to do…
Read MoreWhat is Content Formatting All About?
When it comes to online marketing, there are two major challenges that every site must overcome: attracting users to your site and making your site attractive enough that users stay on your site. Unfortunately, it is the second half of online marketing that gets overlooked most often. You could have a million people looking at…
Read MoreWhat is a Preferred URL?
URL stands for Universal Resource Locator, which is just a fancy name for an address. But a URL is more than an address; it is also a set of directions. Like directions to your home, there are many different ways to get to any given location on the internet. A left then a right, or…
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