April Nuttall

Redefining Work-Life Balance

By April Nuttall | November 8, 2018

Throughout my career, work-life balance is a concept I’ve struggled to understand and achieve. In my search for this balance over the years, I’ve come across many empowering and thought-provoking books, people, and articles. But…

A Call to Action: Turning Visitors into Customers

By April Nuttall | February 26, 2013

Click here. Start your free trial. Download now. You see phrases like these on sites all over the Internet. What you probably didn’t know is that this type of phrase has a name: a call…

What is Content Formatting All About?

By April Nuttall | November 15, 2012

Improve user retention and make your site more engaging with effective content formatting that keeps visitors reading and exploring.

What is a Preferred URL?

By April Nuttall | October 4, 2012

URL stands for Universal Resource Locator, which is just a fancy name for an address. But a URL is more than an address; it is also a set of directions. Like directions to your home,…