SEO
Using Data to Improve User Experience
How are people finding and viewing you online? Today we’ll be going over how to use data to really rise to the challenge of marketing in 2013. My goal is to help you create an online presence that builds brand loyalty, achieve your business goals, and ultimately create an awesome user experience for your…
Read MoreBuilding Your Site with SEO in Mind
Everyone wants a site that looks good. However, when you are first designing your site or if you are in the middle of a redesign, you need to make sure that your site is built with the best SEO practices in mind. This will allow your site to be easily crawlable by search engine bots,…
Read MoreThe Key to Building Link Diversity
I often use this metaphor to help people understand SEO: Let’s say you are hungry. You ask ten friends about restaurants in your area, and five of them tell you to eat at a certain restaurant. If half of your friends are telling you that a particular restaurant has tasty and affordable food, you can…
Read More3 Design Elements That Affect Your Bottom Line
If you are spending money on promoting your website online, it is only natural to expect more traffic to your site, which will, in turn, mean an increase in your number of sales. But attracting more customers to your site can be counterproductive if your website does not give off the right impression to the…
Read MoreBe Our Guest: What It Takes to Find Success with Guest Blogging
As far as internet marketing and SEO goes, you feel like your company has done everything. The content on your website is helpful and well-written, plus it contains your keywords frequently. You have included your business on local search engines. Your social media accounts are updated regularly and have hundreds of followers. What more can…
Read MoreSearch Engine Evolution: Looking Forward to SEO in 2013
I remember the first time I used a new search engine called Google. I had been partial to Yahoo, and I was very skeptical about using something different. I was working on a technical problem with our database servers, and I had been stumped for a long time, unable to fix the problem. I had tried a…
Read MoreTaking Your Onsite Content to the Next Level
This past year, there were a number of major Panda and Penguin updates from Google that caused many website rankings to plummet. The Panda updates are intended largely to target and evaluate website content. It might have come as a shock to those whose rankings dropped, but the reality is that the focus on…
Read MoreNaughty vs. Nice: How to Get Everything You Want for Christmas Next Year
Christmas is over. The presents have been unwrapped, the turkey’s been cooked and eaten, and the house is now strewn with opened gifts and wrapping paper. As you survey the wreckage, you may find yourself feeling happy and satisfied, like a kid to whom Santa has brought everything he asked for. Many more people, however,…
Read MoreHow to be Successful with International Online Marketing
The Internet is truly turning into the new marketing channel for the 21st century. It has become a key component of most companies’ business and marketing strategies. One of the reasons the Internet is so powerful is because it can reach users all over the world. This makes it a lot easier to target an…
Read MoreOptimizing Your Business or Brand on Twitter
Getting heard and found on Twitter has become one of the hardest things to do when it comes to social media marketing. As the Twitter world begins to expand rapidly, getting you’re your profiles seen and acquiring followers is a challenge we all face. These concepts should help you learn the principles that attract following…
Read MoreWhy is Correct Product Location So Important?
For most brick and mortar businesses, product location is a vital part of business. A retail store wants to put its best, trendiest, most popular, and most expensive merchandise at the front of the store because the owners know that these are the products that are not only going to lure more customers into the…
Read MoreGetting Your Foot in the Door: Securing a Buy with Smart Content that Communicates
Google’s Panda and Penguin updates have virtually outlawed poorly written and spammy content on webpages. Search engines are looking for more relevant content, and they’re raising the bar on quality. While this might be a difficult hurdle to jump, it gives us another opportunity to write effective content that will not only be appealing to…
Read MoreBroken Links, SEO, and You!
Even if you have never heard the term “broken links,” you’ve likely come across one while surfing the internet. And believe it or not, chances are good that if you own a website, your site has had broken links as well. What are Broken Links, Anyway? Broken links are just what they sound like:…
Read MoreWhat is Content Formatting All About?
Improve user retention and make your site more engaging with effective content formatting that keeps visitors reading and exploring.
Read MoreTips and Tricks for Handling your 404 Error Pages
Have you ever bookmarked a page, only to find out later that the page has been deleted? If so, you’ve undoubtedly come into contact with a 404 error page. 404 pages usually occur when a site visitor requests a page that cannot be found. This happens most often when you delete a downloadable file, un-publish…
Read MoreHow to Prepare Your Site for Higher Traffic and Maximize your SEO Success
So you’ve decided to start an SEO campaign for your business. Great choice! SEO can provide a lot of high-quality results that will help you achieve your business goals more efficiently than almost any other form of marketing. Now that you’ve made the decision to engage in SEO, however, there are a few things…
Read MoreNavigating the River of Online Information: Google’s Focus on Quality
One of the best things about the internet is that it is always changing, expanding, and growing. Like the flow of a river, access to newer information is available at any given time. What was new a second ago is quickly replaced, added to, or superceded. Because of this steady stream of information and…
Read MoreWhat is a Preferred URL?
URL stands for Universal Resource Locator, which is just a fancy name for an address. But a URL is more than an address; it is also a set of directions. Like directions to your home, there are many different ways to get to any given location on the internet. A left then a right, or…
Read MoreBuilding a Strong Foundation with Keyword Research
When starting an SEO campaign, there are a lot of important steps to take. One of the most important of these steps is finding the right keywords for your site. Why is this step so important? So many companies focus on keywords that seem to be the obvious choice; for a company selling paper, it…
Read More3 Ways Google’s “Penguin Update” Can Affect Your Website’s Rankings – And How to Stay on Top
Google’s spammy-link penalizing update, Penguin, has received several updates since its initial release in 2012. Most recently, Penguin was updated to version 3.0 in October of 2014. While the principle goals of the original Penguin update have remained the same, please see our newest blog post below for the most recent news on Penguin 3.0: Click…
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