SEO
June 2018 SEO and Social Update
May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month’s SEO and social update. We discovered this anomaly was due to some mass partner changes impacting…
Read MoreHow to Edit Google Local Features Direct from Search
Every day, users turn to Google to search for information. If you’re using SEO, your website and blog posts already appear in searches. By adding Google My Business to the mix, you can reach even more users in more ways. To make the most of the opportunity, claim your business on Google. Then, when you search for…
Read MoreHow and Why to Use Google My Business Posts
Google My Business posts enable you to announce upcoming events, show off new products and services, promote offers, and share other types of information with your audience. The posts appear as cards in the knowledge graph when someone makes a local search for your business. They’re great for improving your online presence and branding and…
Read MoreMay SEO and Social Update
Here is our latest SEO and social update: General Trend Looking over our rankings at a high level we had a fairly flat (stagnant) month. These kinds of months aren’t bad. They simply mean we didn’t have any major drops or improvements. Instead, we had steady success with 22 out of 30 positive days during…
Read MoreHow The Right Keyword Strategy Can Get You To The First Page Of Google
Keywords are an intrinsic part of SEO. They’re the words your potential customers and clients type into Google when they want to find a business like yours. Think of them as the literal building blocks that make up the bridge between you and people that need you. Although it’s a simple concept to understand, actually…
Read MoreApril 2018 SEO and Social Update
General Trend March has been the best month for Boostability in terms of rank gains this year. This is mostly thanks to a large Google algorithm update. Below we will go more into depth on the update and what we suspect has changed. I will also cover some basics of underperforming accounts to help you…
Read MoreHow Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure that they find you and then choose you over anyone…
Read MoreContent Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreHow to Prepare Your SEO Today for the Web of Tomorrow: An Insight into Web 3.0 and SEO
Web 3.0 is the topic on everyone’s lips right now. It’s also a concept that’s proving to be remarkably difficult to define. From a search engine optimization (SEO) perspective, however, we can look at Web 3.0 as a ‘gateway’. It’s a gateway into an artificial intelligence (AI) world; a world of the ‘semantic web’. Web…
Read MoreMarch 2018 SEO and Social Update
Here is our monthly SEO and social update! General Trend We had a great month for rankings, with an overall positive page one rank trend. We had a few fluctuations and spikes throughout the month. Our rank 1-10 was fairly stagnant while our page one rankings continued to rise. This could indicate some expansion of…
Read MoreGoogle’s Latest Algorithm Update & What It Means For Your Website
Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change. This month, Google confirmed that it had made an update…
Read MoreA Practical Guide to Getting Started with Google AdWords
So, you’re thinking about trying Google AdWords. At first glance, it looks like a lot of work—and it is. But in this guide we’ll go over everything you need to know to get started with paid search. Ready? Let’s dive in! How AdWords Works If you’ve only really tried traditional advertising approaches like billboards or…
Read MoreHow To Effectively Use Google PageSpeed Insights
Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run — and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around while it loads. Frankly, most people won’t stick around. Almost…
Read MoreFebruary SEO and Social Update
January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with the usual key articles for SEO and social media. Overview…
Read MoreQuick Checklist of SEO Fundamentals for Small Businesses
In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search engines in particular – 81 percent of shoppers conduct online…
Read MoreHow Local and Organic Rankings Work Together
This has been a pretty hot topic around the office lately. One big question that people ask is, “How do local (map) rankings help or affect organic rankings, and vice-versa?” It’s a great question. In general, they act independently. Local rankings take physical location into account as the key driver. Organic rankings, on the other hand,…
Read MoreAn Overview of Google Search Console
Ranking on Google can be a very difficult and time-consuming endeavor. Sometimes it’s hard knowing where to start and where do go next. What steps do business owners need to take to progress and see improvement with their keyword rankings? One of the first steps I recommend is setting up Google Analytics and Search Console.…
Read MoreHow Today’s Consumers Find Your SMB
If you’re a small business owner, you probably have a passing familiarity with a lot of your consumers — so you notice it when a new face comes in. How do you suppose that new person found you? Was he or she just passing by? Was it word of mouth? Did your ad on the…
Read MoreHow Long Should I Be Doing SEO?
Business owners often ask this question when they really want to know what the return on their investment (ROI) will be. Will a long-term investment in SEO be worth the cost? The simple answer is that SEO should be a part of your marketing strategy for as long as you want your website to appear…
Read More6 Steps To Improve Your SEO Reports
Measuring the results of an SEO campaign can be tricky, especially if you don’t know what to look for. However, you need to evaluate your campaign to make sure it is progressing the way that you want and helping instead of hindering. It’s also the only way to justify the ongoing expense to your superiors.…
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