Digital Marketing
Create A Holiday Remarketing Campaign
Last year, the holiday season was said to be worth $3.19 Trillion overall – from Halloween to New Year’s Day. Â Of that, predicted spend for gifts purchased in the United States alone was $830 Billion (2016). Â This year, Deloitte predicts the holiday shopping trend will grow to over $1 Trillion throughout the US! Â That’s a…
Read MoreHow to Analyze Your 2017 SEO Success
A couple years ago I got some advice that led to me starting a bit of an unusual habit. Every night, after I’ve plugged in my smartphone and before I start dreaming of sugarplums, I lay in bed and ask myself two questions. (If I could insert a drum-roll into a blog post, this is…
Read MoreLocal SEO Lessons From 2017
If there’s anything you already know about SEO is that it isn’t rocket science. Rocket science is probably easier — at least when it comes to predicting the results ahead of time. While you can’t stop working on your fundamental SEO strategies, you have to take a somewhat different approach to local SEO. Here’s what…
Read MoreHow to Run a Great Holiday Social Media Campaign this Season
In the next couple of months you are going to be launching your holiday campaign via social media. You are excited and know that this period is one of great opportunity. The problem is that all the other companies also know this and they are also getting ready to launch their holiday campaigns. This makes…
Read MoreHow (and Why) to Say Thank You to Your Customers
Many consumers choose small businesses over bigger names simply because they want to support their community. Others appreciate the personalized service small businesses provide. However, if it seems as if the business is undervaluing them, these customers may not stick around. In fact, 68 percent of customers cite feeling as if the business is indifferent…
Read MoreCan Small Businesses Skip Black Friday and Stay Competitive?
Not everyone is a big fan of Black Friday. It used to be more of a game for savvy shoppers to hunt down special holiday deals. Then a lot of big box stores began to capitalize on the craze and start the sales just a little bit earlier each year. It wasn’t long before it…
Read More8 Steps to Create a Successful Holiday Promotion in 2017
The holiday season is an exciting time for any business, as customers are actively seeking out products and services to purchase. The problem is that everyone else is also rolling out holiday promotions, meaning competition is heavy. To ensure that your campaigns stand out from the crowd, you need to pay extra attention to the…
Read More7 Ways to Optimize Your CTAs for Conversions This Holiday Season
The holiday season is the best time of year for anyone in e-commerce, as it is the prime time to increase sales. Maximize your conversions with CTAs that take advantage of visitors while they’re in a buying frame of mind. 1. Help Your CTA Stand Out When people are busy preparing for the holidays, they…
Read MoreLocal Search Ad Spend Results [Infographic]
To better understand how local businesses are investing their ad dollars, we surveyed 4,697 of them. The results may surprise you. For full results, see the infographic below. Advertising in 2017 By far the favorite form of advertising was online advertising, which received $128,000. Newspaper ads came in second place, but far behind — receiving…
Read MoreTop Stats for Local Search
Local search refers to any online search that includes a location. Consumers use this primarily when they are looking for products and services near them. Which makes sense as most of their results are showing them places within 1-10 miles of their location. Searching based on location allows consumers to weigh their market choices on…
Read MoreOctober 2017 SEO Update
There’s a lot of good news for the month of September! For starters, it was yet another overall positive month for Boostability SEO performance, with 26/30 days of positive rank changes. For this month’s update, I want to discuss our general ranking trend for most keywords and give some context and detail to what we…
Read MoreWhy SEO is Essential for Small Business Growth
Creating a successful small business requires careful use of every available resource. It also requires you to make the most of current technologies, especially when it comes to marketing. Modern small businesses who want to stand out from the pack must use digital marketing to increase their visibility. 82 percent of customers conduct research online before…
Read MoreThe Opportunities of Halloween Marketing [Infographic]
The weather’s turning, the leaves are changing, and all your local stores are decorating with fake spider webs and pumpkins. Halloween has an ever-increasing cult following, and with that following comes increased money, time, and attention spent during the Halloween season. This means effective Halloween marketing can be hugely beneficial for small businesses. In the…
Read MoreHalloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a wider audience and increase sales. 1. Share the Halloween Spirit If you sell costumes, candy, or decorations, Halloween is easy. However, the majority of businesses provide products and services that…
Read More5 of the Scariest Marketing Mistakes Made in 2017
You are sitting at your computer when suddenly the air seems to get colder, the lighting a little darker and chills run up your spine. Despite the time of year, it’s not a ghost and it’s not the fact that you just realized you forgot to get candy for the trick-or-treaters either. You just noticed…
Read MoreEssential Tips to Enhance Your Business Writing Skills
No matter what business you’re in and no matter what industry, your writing skills matter. You may have thought that you left writing behind you in school but think again. Emails, invoices, website copy, letters, marketing content, reports and even letters to your boss all count as business writing so, to ensure you communicate your…
Read MoreTrolls’ Tricks Are No Treat on Social Media
Unfortunately, trolls no longer just come out at Halloween — they are a year-round annoyance. If you have a presence on social media, you will surely have had to deal with trolls at times. Although some social media platforms are improving the way they handle trolls (especially YouTube), others, like Facebook, are getting even worse.…
Read MoreMake Sure Your Website Is Up To Speed For Holiday Traffic
Hundreds of thousands of visitors pouring over your website, thousands upon thousands all at the exact same moment clicking to purchase, clicking to find out more, clicking to contact you! Â Too many clicks! Not all of us can become online superstars overnight, but we dream of it don’t we? Â At least, I do. Â And because…
Read MoreRethinking Mobile: Enterprises Need to Take a Transformative Approach to App Development
Mobile apps have come a long way since their inception. Both, individuals as well as enterprises are getting increasingly dependent on mobile for solving their everyday problems. This can only mean one thing – the ‘app boom’ is far from over.  Speaking of enterprises, they are dealing with mobile apps more aggressively and integrating…
Read MoreHow to Increase Ecommerce Sales with Conversion Optimization
Optimizing ecommerce conversion rates is crucial to maintaining an influential online presence and increasing sales. Several businesses pay close attention to driving traffic. However, they fail to devise a successful sales funnel that helps increase revenue and profits. There are numerous variables that affect conversions. Therefore, it’s challenging to create a single conversion strategy for…
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