Digital Marketing
7 Projections for the Future of Digital Marketing [Infographic]
The best way to plan your marketing strategy is to look to the future. This enables you to create a sustainable strategy that takes advantage of trends that are about to occur. To achieve this, turn to the projections in the infographic below for the future of digital marketing. 1. Increase in Marketing Spend…
Read MoreDon’t Forget These 5 Crucial SEO Strategies in 2018
If one were to attempt to write the history of search engine optimization, it would result in something a bit abstract and obscure. There are dates of the birth of the internet and the use of certain search engines. But, there is no one moment that search engine optimization began. One thing is for sure,…
Read More5 Proven Ways To Boost SEO Strategies with Smart Internal Links
Nearly every internal linking related topic starts on how the process has evolved into a complicated and jumbled mess and yet how important it is to introduce the same to every SEO strategy. On one hand, internal linking is actually simple and every business should be doing it. On the other hand, the best practices…
Read MoreWhat More Can I Do to Market My Business Online?
It is important to optimize your website for SEO, but a well-defined online marketing strategy should consist of a number of marketing tactics. These work together to help you achieve your business goals. Therefore, as well as SEO, you should focus on: Website optimization Social media Content marketing Not only will all three help you get more…
Read MoreHow Can I Get My Business to Show Up in Local Search Results?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. Before local search developed, small and local businesses had an extremely tough time trying to outrank major brands. As most small businesses work with limited marketing…
Read MoreHow Does SEO Work?
If you’re looking to improve your website’s SEO, it’s a good idea to know how search engine optimization works. With every search engine using more than 200 individual ranking factors, this can get quite confusing. In this article, we’ll breakdown SEO without using any technical jargon or confusing metaphors. You’ll learn how to better plan an…
Read MoreWhat Can I Do To Rank Higher?
Online search is a dynamic ecosystem that changes daily. As more businesses leverage the power of SEO, search engines like Google, Bing, and Yahoo must continually tweak their algorithms to provide searchers with the best possible results. Users today rely on search engines to lead them in the right direction for all their needs, just…
Read MoreHow to Know You Are Choosing the Right Keywords
The success of your SEO campaign all starts with one decision—choosing the right keywords. When making this delicate decision, you have to balance several factors, including: competition, search volume, and business growth. On the one hand, you don’t want to target a keyword that is so competitive you’ll never rank for it. On the other…
Read MoreDecember 2017 SEO and Social Update
Here is the SEO and social update for last month: General Rank Trend Over November we had a wild ride when it came to rankings. There was a ton of volatility and shifting in our ranking data. Overall our trend was positive but we did experience some major fluctuations during the month. In reviewing our…
Read MoreHow to Build a Better Team in 2018
If you’re like most managers right now, you’ve got one eye on this year’s calendar and one eye on next year’s. Well, stop that. You’ll give yourself a headache. More than likely, underneath all of the holiday madness, everything is no doubt unfolding exactly as your team planned. You’ve learned the delicate art of delegation,…
Read MoreGoogle Updates SEO Starter Guide
Google has officially updated its Search Engine Optimization Start Guide, a sign that SEO is far from dead. The revamp was announced on the Webmaster Central blog. This new guide builds on the previous document but also has a few additional sections. It is currently available in nine languages and another 16 will be coming…
Read MoreStaying In the Holiday Spirit the Whole Year: How To Keep Holiday Shoppers
Ecommerce brands spend a lot of time, effort, and money on optimization for the year-end holiday blitz that starts on Black Friday. You and your new customers are so focused on the sale of an item or two that you’re likely both not thinking about the brand. So, you’ll get a good bump in sales…
Read MoreBe Proactive: Get Ahead Of The New Year
When do you normally start to think of your New Year’s resolutions? A month before the new year? A week? The first time someone asks you about them? Maybe as you are counting down the clock till midnight? Not at all? If you don’t make resolutions you might want to start. Research has found that…
Read MoreApp Marketing Tips For The Holiday Season
App marketing is no easy task. However, the holiday season could be a marketing moment to capitalize on. App publishers and developers are always searching for new and innovative ways to net more users. The following app marketing tips for the holiday season can support your increased install endeavors. According to Think With Google, the…
Read MoreLumps of Coal: Negative Customer Reviews Are Gifts In Disguise
Traditionally, Santa Claus gave all little girls and boys a year-end review of their behavior. Good kids got stockings full of sweets and toys and bad kids got lumps of coal instead. Frankly, Santa was a little vague with those lumps of coal. Without a note giving some specific guidance, little Susie and Johnny had…
Read MoreNovember 2017 SEO and Social Update
I hope everyone had a fantastic October! We had a great month when it came to rankings with fairly minimal fluctuations. There were a few important updates regarding Google this month as well. The first signs of the “Mobile First Index” were seen along with confirmation that it is being actively tested and developed. Google also announced…
Read MoreTop Holiday Marketing Campaigns: Your Inspiration For 2017
You don’t have to run a business that specializes in Letters to Santa or can be packaged as a holiday gift in order to get into the holiday spirit. For example, Boostability! Boostability is a marketing services business. We offer marketing fulfillment services for small businesses and marketing partners, allowing these businesses to scale their…
Read MoreFacebook Live – Who Should Use It And What For?
Facebook introduced the Live feature back in 2015. Along with Snapchat and Instagram stories, Facebook Live allows brands to communicate with their followers in a more instant fashion. As users engage most readily with video content and, particularly when we’re looking at younger generations, seek a more “authentic” side to the brands they associate with,…
Read MoreGoing Beyond Basic Branding This Holiday Season: 7 Ideas for Volunteering
A brand is far more than just a typography map and color scheme. Your brand has a personality and a set of values, but it is easy to forget that. You should care about small things — like the quality of the images that you use to represent your business, the size and font on…
Read More5 Reasons Why We Are Grateful for Google This Year
Every year, Google releases new offerings that make our lives better. While we are grateful for Google updates in 2017, other releases, particularly algorithm updates, can make our lives harder, especially when we need to meet stricter quality standards. However, in the end, they make us better and we are grateful for everything Google provides.…
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