Digital Marketing
How to Build a Website Within Google My Business
Google now gives you the opportunity to build a mobile-optimized website within Google My Business. The site is free and easy to set up — Google will even walk you through the process. But, since you’re already here, check out the step-by-step below: Step 1: Get Started Head to “My Business Website.” As soon as…
Read MoreMay SEO and Social Update
Here is our latest SEO and social update: General Trend Looking over our rankings at a high level we had a fairly flat (stagnant) month. These kinds of months aren’t bad. They simply mean we didn’t have any major drops or improvements. Instead, we had steady success with 22 out of 30 positive days during…
Read MoreHow The Right Keyword Strategy Can Get You To The First Page Of Google
Keywords are an intrinsic part of SEO. They’re the words your potential customers and clients type into Google when they want to find a business like yours. Think of them as the literal building blocks that make up the bridge between you and people that need you. Although it’s a simple concept to understand, actually…
Read More8 Things AI is Already Doing That You Probably Didn’t Know About
Some companies are embracing AI and there are many things AI is already doing, while others practically run and scream when they hear any mention of the term. At least part of the divide comes from those who see how AI can help a business to be more efficient, and those who only see AI…
Read More6 Easy-To-Use Design Resource Tools All Marketers Should Use
Let’s face it: the best marketing campaigns must be visually stimulating because of the digital age we live in. That’s because we are much more likely to retain information that is presented with a visual component. While we only remember 10% of the information we hear after three days, we remember 65% of information paired…
Read MoreApril 2018 SEO and Social Update
General Trend March has been the best month for Boostability in terms of rank gains this year. This is mostly thanks to a large Google algorithm update. Below we will go more into depth on the update and what we suspect has changed. I will also cover some basics of underperforming accounts to help you…
Read MoreHow Do I Generate Leads for SEO, Social, and Website Builds?
As a digital marketing agency, it is extra challenging for you to generate leads, as your competition is businesses with expertise in lead generation. The good news: there are prospects out there looking for an agency like yours. All you need to do is ensure that they find you and then choose you over anyone…
Read MoreContent Marketing As Part Of Your SEO Strategy
Content Marketing is focused on reaching the public through creative, valuable content that’s relevant to what you do. Instead of selling something, content marketing provides consumers with information that’s truly engaging and useful. How do you marry that with SEO? Easy. You just have to get out of the mindset that says “sell the product”…
Read MoreLSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with Burke, the LSA conducted a survey of 8,000 participants in the U.S., asking them questions about how they view and consume media when researching and purchasing. The survey covered areas…
Read MoreThe Impact of Cryptocurrencies on Small Businesses
New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the potential to introduce major changes to the way small businesses work. However, cryptos are still relatively new and many small business owners do not yet fully understand them. If you…
Read MoreHow to Prepare Your SEO Today for the Web of Tomorrow: An Insight into Web 3.0 and SEO
Web 3.0 is the topic on everyone’s lips right now. It’s also a concept that’s proving to be remarkably difficult to define. From a search engine optimization (SEO) perspective, however, we can look at Web 3.0 as a ‘gateway’. It’s a gateway into an artificial intelligence (AI) world; a world of the ‘semantic web’. Web…
Read MoreHow to Get Started on Pinterest for Business
With more than 150 million monthly active users, Pinterest is an important social media platform. If much of your target audience is on the platform, you must consider creating a Pinterest for business account. Even if your offerings are not especially visual, you can find ways to express your personality on the platform. 1. Create…
Read MoreMarch 2018 SEO and Social Update
Here is our monthly SEO and social update! General Trend We had a great month for rankings, with an overall positive page one rank trend. We had a few fluctuations and spikes throughout the month. Our rank 1-10 was fairly stagnant while our page one rankings continued to rise. This could indicate some expansion of…
Read MoreFacebook Changes the Ability to Customize Images
Facebook has been putting several new strategies into action to prevent misinformation from spreading over the platform. One of the latest of these changes is the ability to customize images. Although the update was announced last year, it has only just now gone into play. What Happened? The change applies to the Graph API with…
Read MoreGoogle My Business Adding Like Crazy to Small Business Tools
Google My Business is making life even easier for small businesses, helping them to improve their presence online. Recently, Google My Business added several tools and updated some features to further enhance usability. Adding Descriptions for the Local Panel Business owners can now add their own description to appear in the local panel in…
Read MoreGoogle’s Latest Algorithm Update & What It Means For Your Website
Google is constantly making changes to its algorithm, each of which is designed to improve search results. In a single year alone, Google makes between 500 and 600 updates to its algorithm. Many of these are minor, but occasionally there comes a more significant change. This month, Google confirmed that it had made an update…
Read MoreA Practical Guide to Getting Started with Google AdWords
So, you’re thinking about trying Google AdWords. At first glance, it looks like a lot of work—and it is. But in this guide we’ll go over everything you need to know to get started with paid search. Ready? Let’s dive in! How AdWords Works If you’ve only really tried traditional advertising approaches like billboards or…
Read MoreHow To Effectively Use Google PageSpeed Insights
Are you ready to really take control of your website? Today’s internet is flooded with sites that seem to crawl instead of run — and that decreases consumers interest. A website packed with goodies isn’t any use to you if nobody wants to stick around while it loads. Frankly, most people won’t stick around. Almost…
Read MoreFebruary SEO and Social Update
January was a great month for Boostability. It was also very eventful for the SEO industry. This month I wanted to cover the general trend we are seeing around Google Algorithm changes. I will also cover the newest version of Google’s Search Console along with the usual key articles for SEO and social media. Overview…
Read MoreQuick Checklist of SEO Fundamentals for Small Businesses
In a small business, every dollar and minute count. You want to make sure you are putting time and effort into tactics and strategies that get results and help achieve business objectives. As more and more customers seek out answers from the internet, and search engines in particular – 81 percent of shoppers conduct online…
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