Digital Marketing
How to Produce a Company Story Video That Matters
Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece of content. How’s that for efficient marketing? That said, those…
Read MoreWhy It Matters to Google that You E-A-T.
Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the E-A-T algorithm update of August 2018. The update reflected Google’s continuing…
Read MoreWhat You Need to Improve on Your Website for Better SEO
Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords. Search results now present information that users find more relevant…
Read MoreQuality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has…
Read MoreMobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit
Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house. Google is a part of most people’s everyday lives and…
Read MoreIt’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning. If you have all your SEO eggs in the Google basket, you may be overlooking a significant marketing advantage. That search engine, although the largest, is not the only game…
Read MoreHow to Increase Ecommerce Sales through Data Feed Optimization
One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention to the appearance of their online store and focus on driving traffic there. However, if a store owner is also selling across multiple platforms like Amazon, Google Shopping or Facebook…
Read More11 Magic Keys to Unlock the ROI Riches of SEO
To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of…
Read More6 SaaS Tools that Help You Grow Faster in 2019
Which business doesn’t want to go from good to great or small to medium? The few that actually make early progress here discover all too soon that the path is strewn with complications at every step. Things get even trickier if you’re an agency or service provider, and if your business happens to be in…
Read MoreDon’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…
Read More8 Tips on Designing Landing Pages That Retain Customers
If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a product page. It’s a mini celebration for this one product.…
Read MoreDigital Marketing Strategy Approach for 2019
Your digital marketing strategy approach should be different in 2019. Every digital strategy boils down to increasing customer expectations and the consumption of information. The digital world is a busy place but creating sound digital plans is not as easy as it seems. Brands often stumble when they aspire to reach new heights with expansive…
Read MoreHow to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet know you, rather than just allowing you to stay up…
Read MoreSEO Acronyms Your Small Business Owners Need To Know
As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a number of essential terms that your SMBOs should know…
Read MoreSEO Update: What’s New in SEO in February?
Hopefully, your 2019 is off to a great start. Let’s look at what’s new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a few larger updates released. We have continued to monitor and…
Read More4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment. To make matters worse, if…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MorePivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just to businesses but also to agencies providing marketing services.…
Read MoreWhat Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and enhance your range of offerings. Partner marketing has been used…
Read MoreAgile Marketing: How to Improve the Business as Usual Cycle
There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court or field have a greater advantage over their competition. I…
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