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Boostability Partners With Top Swiss Phone Directory Company
Boostability partners are expanding and now Boostability has partnered with Swiss company ZIP.ch in an exclusive agreement. ZIP.ch publishes the official Swiss phone book and provides digital services for small businesses. Through this partnership, both Boostability and ZIP.ch will bring top-notch search engine optimization solutions to Switzerland. The focus is on small-to-medium sized business that…
Read MoreHow to Create a Great Landing Page for Your PPC Campaign
Creating a new landing page for a PPC campaign can be tricky. In order to create a great landing page, you must keep many things in mind and it can be tough to know if your page is really set up for success. To help with this, I’ve put together an easy list of 15…
Read MoreResponsible Link Building – How To Recognize And Avoid PBNs
I get it – you want backlinks because backlinks are awesome. They arm your website with much-needed “link juice” that gives you more credibility with Google, and which helps you climb the SERPs. Backlinks are also a great way to drive more traffic. One snag: PBNs. PBNs can be pretty nasty things. Known as Private…
Read MoreCutting Through the Noise: Why Twitter’s No-Duplicate Policy is A Blessing in Disguise
Are you struggling to reach your audience on social media and wondering what you can do? You’re not alone. Social media is now a difficult place to be seen and heard. So, what tactics should you use to break through and which should you skip? One approach making recent news is the practice of repetitive…
Read MoreShould You Write for LinkedIn or Your Own Blog?
In 2014, LinkedIn opened its publishing platform to all members, after initially only allowing a select handful of influencers to use it. Now, you can create an account and publish full-length articles on the platform for free. The question is, should you? Is publishing on LinkedIn more advantageous for a brand than publishing on its…
Read MoreAugust 2018 SEO and Social Update
It’s that time again for another SEO and social update around our performance, the search and social industry, and key articles. Our overall SEO performance for the month of July remained positive. We did see one major spike in our data around the 8th of July through the 12th. The spike correlates with the announced…
Read MoreHow to Prepare for Your Next Big Event by Getting Mobile Ready
Your website needs to be mobile ready if users are going to be willing to stick around and check out your content. Plus, being mobile ready will avoid penalization from Google and improve your SEO. The problem is what counts as mobile ready is always changing. If it’s been a while since you assessed your…
Read MoreWhat GDPR Means for Lead Generation
Although the General Data Protection Regulation (better known as GDPR) had been in the works since January 2012, the likelihood is that you’ve only just this year learned about it. This is because it took four years to arrive at the agreement and even longer for it to start applying to businesses outside of Europe.…
Read MoreBoostCulture Highlights: A Summer of Fun, Giving, and Food
As the weather gets warmer, it seems our schedules fill up with all kinds of fun summer activities. And this year is no different around the Boostability offices. Throughout the summer it’s been non-stop for activities for employees and chances to get involved and give back to the community we live in; in addition to…
Read MoreBoostability Named Top SEO Company in August
These past two months have been some of our most successful yet in terms of acknowledgment for our great work. Not only did we receive a large number of top rankings from Find Best SEO, we also received an award from 10 Best SEO and from Clutch. Top Social Media Company from Clutch Clutch ranked us…
Read More5 Rocking Customer Service Tips to Turn Customers into Star Fans
Apple’s customers wait in lines to buy new products even before the stores open. Starbucks customers carry around the amazing brand cups everywhere. Harley Davidson customers are users for life because their very identity as bikers is defined by the brand. No kidding, these consumers are “star fans”. The purpose of any business is to…
Read MoreThe State of Marketing: Halfway Through 2018
With the majority of 2018 behind us, it is important to look at where we thought we would and what has happened most recently. Take a look at these different predictions of where we thought we would be versus where we are today in online marketing. Earlier, we made some predictions about where we thought…
Read MoreLocal SEO: 6 Quick Wins For Your Brick-and-Mortar Business
For decades, local brick-and-mortar businesses relied on word-of-mouth, foot traffic, and local advertising to draw in customers. Even with the Internet, it was still easier to work with people you knew and to trust recommendations from friends. But once we all started carrying smartphones in our pockets, our habits started to shift. Now 89% of…
Read MoreAI-Powered CX Will Mark the Future of Digital Marketing
It appears that the best way to make the customer experience (CX) seem more personal and human these days is with the help of artificial intelligence. Yes, AI-powered CX sounds quite paradoxical and somewhat puzzling, but bear with us. Namely, modern digital marketing has become concerned with personalizing the customer experience. It is all about…
Read MoreJuly 2018 SEO and Social Update
I hope everyone is having a killer summer so far! We have been doing great when it comes to rankings. Here’s the SEO and social update: Overall Trend June was a fairly “flat” month, meaning we didn’t see any large scale rank changes. We continue to see positive progress and the continuation of better…
Read More6 Tips for Protecting your Business from Cyberattacks
The internet has empowered small businesses to break into far-flung geographies or hire talent from all over the world. It has connected small businesses to global suppliers, and ideas abound on the internet. But all this connectivity creates another, more sinister issue: cyberattacks. These can range from the destruction of infrastructure for online factories to…
Read MoreBoostability Receives Best SEO Agency Awards for July
July is already looking to be another successful month for Boostability. To start off the month, we’ve received numerous awards from Find Best SEO. The one we are most proud of is Best SEO Company, for which we received a rating of 99.77 out of 100. Why We Won Find Best SEO recognized our team’s…
Read MoreBoostability Wins Award for Workplace Environment for Women
SILICON SLOPES, Utah, June 25, 2018 /PRNewswire/ — Comparably, a company culture and career monitoring website, has awarded Boostability with a 2018 Best Culture Award for Best CEOs for Women. “It’s an honor for Boostability to be named as a company that creates a strong culture for women,” says CEO Gavan Thorpe. “Because Comparably gives awards…
Read MoreJune 2018 SEO and Social Update
May was a pretty good month for Boostability and ranking increases. We had an overall positive month with a steady trend of positive keyword movement. We also saw some abnormal fluctuation from industry trends. Read on for this month’s SEO and social update. We discovered this anomaly was due to some mass partner changes impacting…
Read MoreSmall Business Tips: How to Recruit All-Star Employees
Small businesses need all the help they can get, especially if they want to become larger businesses. The best way to get there is by recruiting all-star employees who can deliver the results you need to succeed and grow. Recruiting exceptional people is a lot different from filling a general position with a qualified candidate.…
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