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Hiring Seasonal Workers? Why Job Interviews Aren’t Just for the Company
Deck the Halls, it’s time to get those holiday promotions ready! All business owners know the holiday season can be the busiest time of year. And sometimes you need some extra help in the form of seasonal workers. Rare is the person who enjoys the process of finding new employees. It requires job postings, interviews,…
Read MoreHalloween Takes Over at Boostability
Every year, Boostability goes all out during the month of October. It’s no secret that our team loves the Halloween holiday with contests and events all month long. And it all culminates in a big costume contest and family trick-or-treating on October 31st. Coloring Contest The month started out with a coloring contest. Employees could…
Read MoreOctober 2018 SEO Update
Rankings had a crazy month during September with a lot of changes happening. Some changes were not anticipated, but others we’ve seen slowly roll out over the past few months as we’ll discuss in this SEO update. Here’s the SEO update for the month: To start, we did see a slight decline in overall performance,…
Read MoreDon’t Ghost Your Customers. 5 Ways to Stay Visible After They Leave
Running a business can sometimes be scary work. You must keep up with all kinds of changes to industry, products, new services, social media, website updates, and most importantly, take care of customers. Without customers, your business wouldn’t exist. In recent years, there’s been a rise in the term “ghosting”. In this case, it’s not…
Read MoreNightmare Before Christmas Marketing Survival Guide
The devil, as any marketer can tell you, is in the details. In this case, we’re talking about how you handle the holiday pre-season. If you’re a small retailer, the holiday pre-season can feel like a diabolical plot. You might even feel like you are about to lose your mind! And we haven’t even talked…
Read MoreTrick or Treat SEO: Black Hat vs. White Hat SEO
When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then, when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins. This Halloween,…
Read MoreBoostability Wins: 2018 Best Work Life Balance [Infographic]
![Boostability Wins: 2018 Best Work Life Balance [Infographic]](https://www.boostability.com/wp-content/uploads/2018/10/BOOST_SOCIAL_MEDIA_GRAPHICS_SET_20_WORK_LIFE_BALANCE_1200x628px_v2_2-e1615915782814.jpg)
Every year, Comparably names two companies as “Best Companies for Work–Life Balance.” One is the top large company (with more than 500 employees) and the other a small or mid-size company (with 500 or fewer employees). Comparably calculates the rankings according to anonymous feedback submitted by employees. This year, the top ranking for small and…
Read More4 Practical ways to use storytelling in your marketing
Why should your audience buy from your business? Your potential customers are bombarded with ads left, right, and center. You need to give them a reason to pay attention to your brand. That’s where storytelling comes in. People have communicated through stories for thousands of years. Stories are used to make sense of the world…
Read More12 Weeks of Holiday Marketing
Sing it with me! Ooooon the first day of holiday marketing my marketing team gave to me… Can you hear it now? The lovely sing-song of the holidays creeping nearer, faster each year. Business owners of all sizes have an idea of the incredible value that holiday marketing can bring to their business. In fact,…
Read MoreDon’t Troll the Wrong Customers: 5 Ways to Unmask Your Content to the Right Audience
Grabbing the attention of users who will never convert is a nasty trick — whereas attracting the right audience gives everyone a treat. With a great content strategy, you can ensure that your efforts are never wasted on ghouls but help you find users who will remain customers long after Halloween. 1. Lure Them Into…
Read MoreTwo Content Marketing Tactics to Make Your Small Business Stand Out
In June 2018, I celebrated my four-year anniversary on one of Boostability’s copywriting teams. In that time, I’ve visited the websites for hundreds of small businesses in the U.S., Canada, and Australia. Through their home pages and about us sections, I’ve peeked into the entrepreneurial spirit behind each of their companies. Over the years, I’ve…
Read MoreSeptember 2018 SEO Update
This month with our general trends we had a slight decline. In looking over our data, there could be a handful of reasons: customer churn, keyword changes, and algorithm changes. Here’s the SEO Update for September: From an algorithm perspective, Google released an update called ‘Medic’, seemingly titled because most sites impacted were…
Read More6 Google Analytics Metrics You Need to Keep an Eye On
Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and you can manipulate and display that data in just…
Read More5 Brands Perfectly Marketing on YouTube
We’re all familiar with advertisements and marketing on YouTube. There’s more than one way for brands to take advantage of YouTube’s powerful video hosting platform than simply buying advertising spots before or during videos, though. YouTube is an incredible tool for meeting all types of social media marketing strategies. A variety of companies have discovered…
Read MoreHow To Ask Your Customers For Good Reviews (And Actually Get Them)
When you’re in business, you know that your reputation matters — and that’s especially true these days of your online reputation. Leaving yourself open for customer reviews can be an anxiety-provoking feat, but the benefits of a few good reviews online are so worth the potential drawbacks. Why Online Reviews Are So Important Consumers are…
Read MoreHow to Pick the Right Target Market
Marketing is exciting. It’s a great way to promote your business and drive new leads and sales. However, amidst all of that excitement, it’s important to remember that even the best marketing campaign will fail if you aren’t targeting the right market. Fortunately, if you take the time to think about things the right way,…
Read MoreSpeed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has a chance to load. On top of that,…
Read MoreSnapback: How Snapchat Re-writes The Rules For Marketing
It wasn’t long after Snapchat’s debut in 2011 before a few innovative brands leaped on board and found ways to make the platform part of their marketing strategy. Those brands quickly transformed Snapchat from an app that was purely a social toy into an important marketing influencer, especially among Millennials. Now, Snapchat is the one…
Read More5 SEO Trends for 2018 and Beyond
Do your SEO strategies fail to attract traffic like they used to? Perhaps you’ve slipped down the SERP, and you can’t work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search engines assess your content. Have you heard of Google…
Read MoreBoostability Named in Most Highly Recommended B2B Companies in Germany by Clutch
Clutch and B2B Research have named Boostability among the top business-to-business companies in Germany. They ranked Boostability on quantitative and qualitative criteria that assess work experience and quality, market presence, and client feedback. Although Clutch is a free-to-list company, they only recognize the top companies in specific industries as leaders. Clutch frequently updates rankings with…
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