Google My Business Posts: Are They Valuable to Searchers?

It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem.  Google My Business Posts enable businesses to share dynamic content like upcoming events, GIFs, and videos.…

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How to Improve Local SEO Through Local Content

The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase.  Sure, Google basically owns the world of online search with around 93% of…

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