27 Jan Yes, You Can Definitely Sell SEO
As the world-wide leaders in white-label SEO for small businesses, we get asked a lot of questions. One of the most common is, “I know other companies can do it, but can I sell SEO?” We completely understand; SEO can be a bit complicated, and the idea of selling it even more so. But we’ve been around the block a few times. In this article, we’ll share our decade of SEO selling expertise with you and prove that anyone can sell SEO—even you. We’ll start by answering a few basic questions, and then talk about how to really do it.
Why should I offer SEO in my product lineup?
This is one of our favorite questions, and for good reason. Our ultimate goal in every customer relationship we form is to help small businesses get found online. We believe SEO is the best way to make it happen.
Search engine optimization can certainly have a stigma surrounding it. Over the past decade, lots of people have assumed SEO is expensive or complicated. But this couldn’t be further from the truth.
SEO definitely used to be expensive, but at its inception, Boostability believed it shouldn’t be. Because the internet was becoming a necessity rather than a perk for modern businesses, the founders of the company were determined to make it available to everyone. That’s stayed the same for the past ten years. Our SEO is still the most affordable on the market, thanks to our in-house fulfillment teams and unique scaleable model. And when your costs are low, so are your customers, ensuring an easy integration process into your current product lineup.
SEO can be complicated, but we do our absolute best to make it easy to understand. We know that the time of small business owners is precious. That means we do the heavy lifting of keeping ourselves up-to-date on industry standards and best practices. We share our knowledge with you through blog posts like this one, a carefully crafted partner starter kit, and frequent webinars. And if you’re ever curious about something SEO-related, our resident experts are happy to answer your questions.
What’s white labeling?
White labeling is a business practice where one company produced a product and another sells it under their own label. While the term may be a bit confusing, it’s actually fairly common.
Here’s a quick example. Think of your local grocery store. They no doubt offer basic products under their own brand, like Walmart’s Great Value or Target’s Up&Up. The products they sell under this label are usually produced in the same factories as the name-brand stuff, but is sold at a discounted rate to the merchant, and therefore the consumer. The product is the same, but the label isn’t. Because of this arrangement, both the reseller and the customer save money while still getting what they want.
White labeling is an excellent resource for businesses who know they need to fulfill a customer need but don’t necessarily have the time or expertise to do so. Good business strategy requires knowing when to delegate, and allowing another reputable company to provide a good or service when you can’t is a great option.
If you’re considering selling SEO, you may worry that you don’t know enough about it or have the time to really market it to your customers. But with Boostability’s white-labeling services, you don’t have to worry about any of that. Our in-house fulfillment team helps complete the implementation process that makes a campaign successful. We’ve also got customer support and sales support teams on hand to help you through the entire customer journey, from offering demos to closing the sale.
Okay, you’ve convinced me. But how can I actually sell SEO?
Selling SEO is our digital bread and butter. It all starts with showing the value of the product.
SEO is necessary.
We’ve shared this stat over and over, but we’ll do it one more time: more than 80% of people start their search for a product online. If you are not helping customers find your business when they do an online search, you’re not finding your customers. Period. Making sure your website shows up at the top of the search results for your most important keywords is no longer a luxury; it’s a necessity. Noting these consumer habits is critical in selling SEO.
SEO brings in revenue.
Every business is concerned about their ROI, and that means you as a salesperson should be too. It’s true that SEO doesn’t have a numerical guaranteed return on investment. Because the market and search engine algorithms change all the time, no one can ever be absolutely certain about what kind of increased value a customer will get. But the numbers, while a bit mysterious, also don’t lie. Overwhelmingly, SEO increases traffic to a site, which in turn increases revenue. You’ll need to connect these dots for your customers so you’re both seeing value in the same light.
SEO can be affordable.
Lots of tech products and services seem unattainable for the little guys. But we don’t think that should be the case. With our unique, scaleable model, Boostability can perform top-notch SEO work at almost any budget. Even if a company isn’t able to make a huge investment, they can still see indicative growth by starting small.
We’re the experts.
If you’re still hesitant about starting right away, we can help you. Boostability houses a robust sales support team that’s able to step in at any point of the customer journey. We’ll even keep your white-label status when we’re on the call—you’ll stay top of mind while we do all the work.
Start selling now. We’ll help you do it.
With Boostability, selling SEO is a natural evolution for your digital marketing customers. We’ll get you ready to sell our SEO to your client base in less than a week. Asking yourself, “Can I sell SEO?” has never come with an easier answer. It’s a definite yes.