Social media is one of the most important ways you can reach and connect with your target market and drive traffic to the new content you are working to create regularly. Sharing interesting content on social media platforms like Facebook, Google+, or Twitter helps increase your brand recognition. In turn, this increases your online presence and authority – two areas that are important aspects of customer experience today.
By interacting on social media you build trust in your brand. Your direct engagement creates a two-way street for open communication that gives your brand human-like personalities. The more you can engage with your followers, the less risk your followers feel when deciding whether or not to buy a product from you.
Without social media, you are limiting your traffic to people that are already familiar with your brand or old-fashioned word-of-mouth tactics. While those aspects of marketing still work, it is important to realize not only how social media can help your current marketing campaigns become more robust, but to know that any print, radio, television, or referral tactics you have used in the past lead to search!
As people try to find your business or similar businesses online, optimizing your website and being available on social media help you capture those searching audiences. After all, many popular social media websites are considered search engines too.