At Boostability, we love to help businesses of all sizes succeed–particularly small- and medium-sized businesses with limited resources. In fact, we have a whole portion of our website attributed to sharing what we, over years of working experience and research, have learned about marketing at Boostability. This article is an introduction to what you can find at our research and education headquarters: BoostUniversity–affectionately know as BoostU.
First, who is BoostU for?
If you are a small business owner who needs some help in the digital marketing area then BoostUniversity is for you!
We know there are a lot of great businesses out there who may not be bringing in the leads they deserve–not because something is wrong with their products or services, simply because they aren’t digital marketing people. BoostU can turn even the least tech-savvy person into something of an SEO and social media expert.
If you’re one of our many great partners, BoostU can still be a helpful resource for you, and we also have our new PartnerU page (which you can read about here) specialized for your needs.
What resources are offered at BoostU?
As our website puts it, “BoostU offers training in all things SEO, Web, and Social Media.” Let’s look at some specifics.
SEO Basic Training
This brings all the videos, guides and tools you could possibly need to get started on getting your business found online. Learn the basics through videos like “How Does SEO Work?” and “How Can I Get My Business To Show Up On Local Search?”. Dip your toes into SEO water through tools like our Keyword Analysis.
SEO for small business
Learn what Boostability can do for you through a free consultation.
Before you can know how to improve your website, you need to know where it currently stands. We offer a free analysis of your website which pinpoints how successful it is at drawing visitors and generating leads. We look at how easy it is to find your site online compare the results to your competitors’ sites.
This includes Organic Search Analysis, Backlink Analysis, Mobile Analysis, and more.
Get on the Map
If your business isn’t listed on Google Maps, you are going to miss a huge group of potential local customers who may be looking for your business, but can’t find you. BoostU will give you step-by-step instructions on how to get listed on the maps your customers are using.
Manually adding your website to search engines makes your site easier to find, and protects it from spam. You can do that here.
Social media tools
By the time you are done with all the social media tools we provide you’ll be a bit of social media marketing expert yourself! We don’t give you blanket statements like “set up a Facebook account, it’s important.” Instead, we walk you through the details of how to make the best of all the different social media platforms. These include:
- Instagram & More
Within those categories, we provide resources such as:
- How to create and upload a custom audience with Facebook
- Facebook image sizing chart
- How to join a Twitter chat
- How to become a Google Analytics Pro
- Snapchat for business
- How to set up LinkedIn Ads
- How to create a LinkedIn Business Page
- Starting a YouTube Live
And honestly, that’s only a handful of everything you can find.
More SMB Tools
Learn the latest updates about Google, best practices for Google, and why Google does or doesn’t like your website.
Pay Per Click Advertising
While Boostability is an SEO agency, it’s still important to understand PPC, and sometimes it can be useful. We’ll teach you how to use PPC and SEO together, as well as tips to improve your PPC ROI.
The way your website looks, how easy it is to navigate and the quality of your content all affect how well your small business is attracting, and converting new customers. Learn the how-to’s you need for making your (and your customer’s) dream website.
Events & Webinars
At Boostability, we regularly host events and webinars to give you all the latest digital news and hear from small business owners like you about their experiences. Watch old webinars, or sign up for any of our upcoming interesting topics!
The questions we hear all the time, all in one spot! And if you don’t see the answer to your question just give us a call.
BoostU in a Gist
We have a whole set of guides, webinars, ebooks, white papers, blog posts, videos and more to help you on your way to being one of the best marketing businesses in your area.
But if a picture is worth a thousand words, I think it’s safe to say that a scroll through our website yourself is worth more than anything this blog post could ever tell you. So, go take a look at BoostU and all that it offers!