Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Google’s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked us through how website publishers can use Google monetization products to grow their business with AdSense. With more than 2 million publishers are already earning money from their sites, Google AdSense will help generate revenue for you to keep creating great content and take your business to the next level.

Watch the broadcast here, or read on for some of the key takeaways.


Audience Engagement: 3 Key Steps to Building Good Traffic

There are 3 key tips for building good traffic for your website:

1. Relate to your users’ interests

Your audience is at the very basis of your website’s success. Make sure your readers think the topics you choose to write on are important and relevant to their interests. But it’s not enough to find and write about the information and data. You need to know what your audience wants to see, where they want to see it, and how they want to use it. With the help of tools like Google Analytics, you can gather data on what’s working well on your site and what content your users engage with. This will help you build a solid foundation for your content strategy.

2. Diversify your content strategy

If you know which pages people visit on your website, you can create more of that type of content to drive engagement. There are two types of content you want to implement on your site: evergreen content and trending content. Evergreen content is relevant no matter when your user accesses it. Some examples of evergreen content are How-To Guides, lists, top tips, or even recipes. People always search for this kind of content. And it will continue to grow in usage over time. It’s also a great way to use content you’ve already worked on in the past and bring new users to your site.

Trending Content is content that is “buzzing.” The Google Trends tool uses real-time search data to help you gauge search behaviors over time. Understanding the trends can help give you inspiration for the content to produce for your site. It can help you identify what people in your region look for and what’s hot on the web in the area your target audience is. Understand the search patterns of your target audience to keep them interested in coming back to your site.  

3. Make your content easy to consume

The boom in internet and mobile web usage comes with expectations. When users interact with your brand they want to be engaged and delighted. Research shows that 67% of users will leave your site if it takes too many steps to get their desired information. Users demand consistently great experiences on all platforms and expect to switch seamlessly between them depending on their requirements. And the user experience should be the same across devices; make sure your website is optimized for both desktop and mobile use.

Make sure your layout is responsive and adjust the design based on the users’ device. Implement calls to action. Do you have an ask for your audience? Spell it out front and center. This is especially important if you’d like to up your subscriber base or have users sign up for your newsletter. Streamline your task completion by optimizing forms on your website. Increase engagement with better UX. Design a mobile-first experience, but don’t forget about desktop. Provide the same consistent experience to all users no matter which platform they choose to interact with your brand. PageSpeed Insights gives you a clear look into what improvements you can make on your website to better serve your customers. Consider these factors to optimize success for your website. 


Getting Started with AdSense

AdSense has a key part of Google advertising. It is a key part of the user, advertiser, and publisher ecosystem. Users get drawn in by interesting and useful publisher content, then the user engages with the content and ads, and the advertiser pays the publishers to create more content. It’s free to sign up, and adding AdSense to your website allows you to make money from it. There are millions of advertisers competing for your ad space. Google can optimize yours for both mobile and desktop, increasing the chance for more clicks.

AdSense allows publishers to focus more on content creation and managing their website than having to think too much about monetization to make it as easy as possible. Google has built trust with publishers over the years and you can really boost your revenue by tapping into their large network of online advertisers. They put a lot of effort to make sure the right ads are going to the right audience. The control and customization is in the website owner’s hands. If you haven’t monetized your website and you want an idea of the potential your website has, you can use the AdSense calculator to get started. 

How AdSense works:

  1. Select your ad type. AdSense serves different types of ads based on your site needs. (In-article, in-feed, matched content, anchor, vignette.)
  2. Let google place the ad for you. You can place these ads yourself, especially if you know what’s working best for your site, or you can use the auto ads tool to help suggest the right ads for your site. Auto ads allow you to grow your business, save time, and to tailor ads to your website.
  3. Watch the highest paying ad go live. Advertisers will bid for your ad space in a real-time auction. Every time a visitor opens a page on your site, the ad offering the highest price to you, will be shown. Responsive ads let more advertisers compete to your ad spaces and will make your ads adapt to whatever advice they are being featured on. 
  4. Leave the money stuff to Google. AdSense handles the process of billing advertisers and networks. You automatically earn money when ads are seen or clicked. The process is very streamlined so you don’t have to worry about it.

If you’re considering monetizing your site, look into AdSense. It’s a very straightforward process. You just need three things to get started:

  1. A Google account
  2. Phone number and postal address
  3. Connect your site to AdSense with code

Check out all the Google resources available to you here.

Actionable SEO Strategies and AdSense

You want to always optimize your organic SEO strategy. AdSense will allow you to double up on your monetization. Your organize leads are 8x more likely to convert and organic leads are what every digital marketer is after. You use the traffic from your organic pages to engage with your ads and earn money through AdSense. Improve your rankings by focusing your strategy on the following:

  • User/Search Intent
  • Page Keywords
  • Diversification of Website Content
  • Doubling your Monetization with AdSense



Amanda is the Vice President of Marketing at Boostability. Amanda has 15 years of marketing and public relations experience. Prior to Boostability, Amanda was Co-Founder and CMO of PromoJam Social Marketing Platform, acquired by Deluxe Corporation in 2014.