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Using Translation Services to Deliver Website Localization for Good SEO
46% of all Google searches are local searches. That makes sense since many of us use Google to look for local services, from dry cleaners to takeaway food outlets. But what does that mean for SEO? If you want to serve a specific location, you need to use local SEO. And if you serve multiple…
Read MoreBoosting Sales: What Are Dedicated Landing Pages and How to Create Them
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the world of online sales evolves, the more important…
Read MoreHow to Capitalize on Your Down Website Traffic from COVID
I’ve talked to many businesses during this unprecedented time. There’s one common thread for all of them. They’ve seen a tremendous decrease in business in the past few months. There’s varying degrees of optimism or sense of being overwhelmed that accompanies these conversations. With limited interactions, that means limited business. It has meant less overall…
Read MoreDo I Want More Website Leads or More Traffic?
Leads versus traffic. It’s an eternal battle to improve your digital numbers. Both have their pros and cons. More traffic means more exposure for your website and your business. More leads mean more business through the door. But which one is better? Let’s go through the list and talk about how to maximize reach in…
Read MoreWhy is a Link Portfolio Important?
In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why it’s important. Why do links…
Read MoreHow to Choose the Right Images for Your Site
In our social media world, millions of people spend hours trying to get the perfect picture to post online to share with their followers and friends. Or during the quarantine, how many of us have taken a million photos of our pets or our kids. Believe it or not, but that’s the kind of effort…
Read MoreA COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in the current environment. They’re giving us a great example of…
Read MoreKey Metrics To Track To Determine If Your Website Is Successful
The internet revolutionized how consumers make their purchases, which means your website is more important than ever. It’s not just online shopping, either. Studies show that when buying in-store, 82% of smartphone owners research on their devices. With so much riding on your online presence, you need to optimize your site. How can you tell…
Read MoreCommon Website Header Requests and Why You Should Avoid Them
As a website designer and strategist, I see many requests come through from our small-business clients asking to make changes or add an element or more to the website header. Several of these requests don’t help achieve the company’s goals and could hamper a website’s conversion potential. Here are several of the common requests our…
Read More11 Things Every Web Designer Needs to Know About People
I recently finished the book 100 Things Every Designer Needs to Know About People by Susan Weinschenk, Ph.D and decided to write a TL:DR version of it, highlighting the information that stood out to me and that can be easily applied to web design. With no further introduction, here are my takeaways. #4 –…
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