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SEO

5 SEO Content Strategies You Should Adopt
- By Dan Brunell
- . April 21, 2022
Content is still one of the most important variables in SEO. After all, it is what we rank our website with in search engines. To

SEO’s Next Step: Why Should You Add Conversion Rate Optimization to Your SEO Campaign?
- By Ashley Biggerstaff
- . April 19, 2022
You’ve done all you can to bring fresh traffic to your website. Your SEO campaign has been running smoothly. All your keywords are ranking and

March 2022 SEO Update
- By Kristine Pratt
- . April 13, 2022
Well maybe not quite as tumultuous as 2021 was, but we’re still seeing many fluctuations in rankings. Plus, Google continues to release a slew of

A Non-Technical SEO Guide to Lighthouse Metrics
- By Zoe Devitto
- . April 11, 2022
Since Lighthouse emerged as an SEO tool in 2018, it’s been keeping the SEO community buzzing. One ranking factor we know that is becoming more

How to Create a Video Content Strategy
- By George Mathew
- . April 6, 2022
SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second largest search engine isn’t Bing

Long-Form Content: What Is It and How Does It Impact SEO?
- By Kyle Southwick
- . April 5, 2022
Various factors play a key role in your website’s SEO and overall ranking. But perhaps one aspect that can have an interesting impact on your

User Experience and SEO: What You Should Know
- By Kyle Southwick
- . April 4, 2022
Google considers many factors when ranking sites, such as link building, keywords, and high-quality content. Traditionally, marketers stuffed web pages with keywords to rank well

How to Turn Client Testimonials Into SEO Wins
- By Sam Shepler
- . March 29, 2022
You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your

What Makes an SEO-Friendly Landing Page?
- By Maja Teagle
- . March 28, 2022
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent

PPC vs. SEO Keyword Research: What’s the Difference?
- By Ansley Merrill
- . March 24, 2022
This article was first published on April 19th, 2018, and was updated March 2022. Whether you’re running pay-per-click (PPC) ads on Google or trying to

How Marketing Agencies Can Diversify by Reselling Services and Platforms
- By Carl Torrence
- . March 23, 2022
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending

Should I Invest in Content or Backlinks?
- By Ansley Merrill
- . March 21, 2022
Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building.