SEO
Boostability Webinar on Featured Snippets
On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…
Read MoreHere’s How To Prove the Value of SEO for Your Customers
Business executives often ask search engine optimizers to prove the value of their work. This may happen whether you’re an SEO reseller or you offer SEO services directly to your clients yourself. In fact, this is a situation all marketers have faced. It started around the same time that businesses first discovered the value of…
Read MoreIs Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…
Read MoreSEO: A Marathon, Not a Sprint
While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality, SEO takes much longer than a few days to…
Read MoreHow To Prove SEO Value to Clients
SEO (search engine optimization) can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After all, it’s a new, long-term expense. Clients who…
Read MoreWhat You Missed at MozCon 2019 | Day 3
The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and actionable items were too many to count. We here at Boostability are dedicated to bringing you the best SEO focused…
Read MoreHow to Improve Local SEO Through Local Content
The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase. Sure, Google basically owns the world of online search with around 93% of…
Read MoreHow Is SEO Different From Paid Search?
Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental similarity that allows one strategy to feed into the other.…
Read MoreWhat You Missed at MozCon 2019 | Day 2
Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here’s a quick rundown of my notes. Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, &…
Read MoreWhat You Missed at MozCon 2019 | Day 1
If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I’m Mike Marsh, the SEO specialist for the Boostability marketing team, and I’m going to fill you in on what you…
Read MoreHere Comes the Sun—And Changes To Your Web Traffic
Summer is a time many people throw their cares out the window and make the most of life. Depending on who you are, the ideal summer might look like a beachside vacation complete with cold martinis and tan lines. Or, it might look more like a few months of hard, fulfilling labor completing a service…
Read MoreAll the Major Google Algorithm Updates and How They Impact Your Business
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular basis. Why? Because a Google algorithm update can drastically affect your SEO in the blink of an eye. Before you get out the pitchforks, it’s important to note that Google…
Read MoreThe Insider’s Guide to Small Business SEO
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business SEO on a tighter budget. Here’s what they need to…
Read MoreA Guide to Google’s June 2019 Broad Core Algorithm Update
According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible. So, when a new Google algorithm update rolls out, it’s…
Read MoreHow Voice Search is Transforming SEO
Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use voice search on their devices to find the products and…
Read MoreThe Secret Relationship Between Website Building and SEO
Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online, a great online persona is more important than ever.…
Read MoreSEO & Social Media: YouTube
Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions of creators? Fortunately, there are strategies you can use…
Read MoreSEO & Social Media: Amazon
When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that storefront to perform well, too. Amazon is a profitable yet…
Read MoreSEO & Social Media: Why Google Isn’t the Endgame
When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant query. Your search engine ranking is important. However, you shouldn’t…
Read More5 Criteria of B2B Content for Better SEO Results
In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is good enough to satisfy experts in your niche, it…
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