SEO
Do Businesses Still Need To Worry About Yahoo and Bing?
Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to increase rankings. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be concerned about one’s rankings with these search engines. There are…
Read MoreSEO Insights: Boostability at the Pleasant Grove Chamber of Commerce
In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how to implement them into their business marketing strategy. “We want[ed]…
Read MoreWhy It Matters to Google that You E-A-T.
Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the E-A-T algorithm update of August 2018. The update reflected Google’s continuing…
Read MoreWhat You Need to Improve on Your Website for Better SEO
Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords. Search results now present information that users find more relevant…
Read MoreQuality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has…
Read MoreMobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit
Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house. Google is a part of most people’s everyday lives and…
Read MoreIt’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning. If you have all your SEO eggs in the Google basket, you may be overlooking a significant marketing advantage. That search engine, although the largest, is not the only game…
Read MoreHow to Increase Ecommerce Sales through Data Feed Optimization
One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention to the appearance of their online store and focus on driving traffic there. However, if a store owner is also selling across multiple platforms like Amazon, Google Shopping or Facebook…
Read More11 Magic Keys to Unlock the ROI Riches of SEO
To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of…
Read MoreWhat the Avengers Can Teach Us About Digital Marketing Success
I’m going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and partly because of all the really good looking actors that…
Read MoreHarvesting ROI Takes Patient SEO Cultivation
Beginning an SEO campaign is a little like planting a garden. First, you visualize the result of the beautiful fruits you will harvest. Then you design a plan of action and work begins. You till the ground, plant the seeds, fertilize and water the soil. The anticipation grows as you daily check in on your…
Read MoreHow Google’s Latest Algorithm Change Affects the Customer Journey
Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998, and Google has changed its focus to match the way…
Read MoreDon’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…
Read MoreOvercoming Common Agency and Partner Pain Points
Online marketing agencies have several pain points when dealing with big business. Finding the right partner helps overcome these common agency and partner pain points and delivers a higher level of service and expertise. Where do some of the breakdowns happen for both businesses and agencies? Partial SEO Service Offerings Every business with an online…
Read MoreSEO Acronyms Your Small Business Owners Need To Know
As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a number of essential terms that your SMBOs should know…
Read MoreSEO Update: What’s New in SEO in February?
Hopefully, your 2019 is off to a great start. Let’s look at what’s new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a few larger updates released. We have continued to monitor and…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MoreThe Hidden SEO Opportunities for Small Business Owners
Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online? A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly twice as many (81%) used social media marketing, and…
Read MoreWhere to Shift Your Marketing Budget for 2019
Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt SEO to New Standards Adaptation to new SEO standards…
Read More2018 Organic Search Recap and 2019 SEO Predictions
Several key topics dominated the World of Search in 2018 and focused on the need to thrive in organic searches. The algorithm updates focused on specific website needs like mobile friendliness, topical authority, and user intent. My 2019 SEO predictions emphasize this. Below, I will cover these topics in detail and what they mean for…
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