SEO
How to Get More Website Backlinks
There’s always been some debate over backlinks and where they fit in an SEO campaign. Google has never officially weighed in on their stance. And nearly every year, some SEO’er boldly declares “backlinks are dead!”. And yet, they live on as an important part of any SEO campaign. In recent years, Google has put increased…
Read More6 Hacks for Better Video SEO
Video is king of the marketing game. Around 81% of businesses are using video in their marketing strategies, and that’s because it works. But with all that video fighting for space online, how do you give yours a fighting chance in the search results? So glad you asked. Although video SEO might be a beast…
Read MoreInternationally, There’s an Increased Focus on Local Search Because of COVID-19
On July 30, the World Health Organization (WHO), marked the 7-month anniversary of the COVID-19 outbreak. When the virus first began to spread, none of us could have imagined how our world, and our lives, would be impacted by this virulent disease. All over the world, we have seen innovation, resilience, and solidarity as we…
Read MoreHow Google My Business Helps Your SEO
As a business owner, it’s more important than ever to improve and optimize your digital presence. With the changes in the current global economy, more customers are shifting their focus and buying habits online. If you haven’t already started, it’s a good idea for your business to update and fine-tune your online local presence. More…
Read MoreWhat is DuckDuckGo and Do I Need to Have an SEO Strategy for it?
DuckDuckGo is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. With today’s privacy focussed landscape it was only a matter of time until a service arrived that responded to this need. With DuckDuckGo’s emphasis on protecting privacy there are a few questions that you might…
Read MoreThe Best Way to Rank Your YouTube Videos on Google – A Checklist
With more than two billion active monthly users, YouTube is the second largest search engine in the world today. As a venue to promote your content, YouTube is an essential asset that can draw a lot of attention to your creative work. But as you know, the most important aspect of any successful video production…
Read MoreWhat Happens When I Stop an SEO Campaign?
We’re an SEO agency, of course we want you to take advantage of the opportunity that SEO can provide for your website and your business. But through our blog, we also want to help you understand the ins and outs of SEO. We’ve been in the business for a long time and we’ve seen it…
Read More3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on and on. We can say the in the PPC advertising…
Read MoreIs Guest Posting a Good SEO Strategy?
In the past we’ve written fairly extensively about how crucial good link building is to an SEO campaign. Links on the internet point back to your website, showing Google that it can trust your site and the content on it. The higher the trust, generally the higher the ranking. One of the highest quality links…
Read MoreWhy Website Traffic Can Drop, Even When Ranking On the First Page of Google
When users type a query in a search engine, they are presented with results that include paid ads and organic search results. Organic traffic refers to visitors that come to a website from a search engine that was earned naturally, not paid for via advertising. And Search Engine Optimization (SEO) is the work that goes…
Read MoreFAQ Structured Data Markup: A Short Term Win
There’s no substitute for search engine optimization when it comes to competing for top rankings in the search results. The competition is steadily increasing. While publishing optimized SEO content is somewhat of a long-term strategy, why not opt for some quick wins where you can get them? Enter FAQ structured data markup. Apart from link…
Read MoreSearch Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreBoostability’s Most Frequently Asked SEO Questions
Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We wanted to answer them simply and effectively for anyone who wants to better understand SEO. Read here for our 11…
Read MoreHow Content Clusters Can Help Your SEO and Bring in More Traffic
Content and SEO go hand-in-hand. In 1996 Bill Gates wrote his “Content is King” essay emphasizing that, that is where the money would be made. Google, and SEO in turn, has since adopted the saying as content has always been in the forefront of the digital era. This philosophy begs the question, “How do I…
Read MoreLearning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing of the not-so-distant past, thousands of us find ourselves…
Read MoreHow Often Should I Post New Content on My Website?
Content marketing is an interesting beast. We cannot undermine the importance of good, quality content on your website. It’s an absolute necessity. Good content marketing can be hard to pull off at times as well. You have to know how to write the with keywords, make it conversational, and make it relevant. It takes time…
Read MoreSearch Sessions | SEO Reopening Checklist: How to Restart Your Digital Marketing Efforts
Due to COVID-19, many businesses have had to make quick changes to their marketing and SEO strategies to stay afloat. As different parts of the country seek to reopen, it’s important to take inventory on your SEO strategy to stay competitive. Our SEO checklist is a great starting point for SMBs who want to get…
Read MoreDoes Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…
Read MoreHow Local Review Management Can Help Your SEO
Keys? Check. Wallet? Check. 5-star guac and queso? Double check. If you’re anything like me, before heading out on the town you like to see what restaurants are nearby. And if you’re even MORE like me, you want to know that not only will food be easily accessible, the food is GOOD. Not 2 or…
Read MoreWhat Does a Google Algorithm Update Mean?
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance the algorithm, and key changes to the core algorithm. It’s…
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