SEO
Things to Consider When Partnering for Your Business
Very rarely can businesses survive just on their own. Successful businesses are made up of successful partnerships that help them along the way. That’s what we do at Boostability. We provide SEO at an affordable rate so our partners can offer a new and affordable product to their customers that can really help their small…
Read MoreWhy You Need to Avoid Keyword Stuffing in Your Content
Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher on Google, you may want to start seeking different strategies…
Read MoreHow Does Amazon Display Search Results?
If you are familiar with SEO and search engines, then you know what best practices help rank your website higher in the SERPs. It takes a combination of on- and off-site optimizations and cohesive planning to rank on page 1 of Google. But what happens when you aren’t trying to rank a website but rather…
Read MoreSEO Basics for SaaS Companies
SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software as a Service(SaaS) model is often more creative and brings new innovation to the market. Sometimes they even create a new market altogether. Look no further than companies like Adobe or Zoom for great examples…
Read MoreThe 15 Questions to Ask Your SEO Prospects
Of course we all want every single sales call to close. Who doesn’t? But That’s unfortunately not how it works. And sometimes not every single potential customer you talk to is a good fit for your company. And that’s ok. Every customer has specific needs, and sometimes they need to go other places in order…
Read MoreMaking an SEO Product Profitable for Your Agency
A dollar invested in search engine optimization doesn’t turn into new customers and new revenue overnight. It’s a process that takes time. But if you stick with it, your investment will pay off. In fact, if you sign up through Boostability, we can have you selling a high revenue product within a week. With that…
Read MoreWhy is a Link Portfolio Important?
In the world of SEO, there’s a term that regularly floats in and out of conversations. It’s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why it’s important. Why do links…
Read MoreHow COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…
Read MoreThe Best SEO Strategies for Business Verticals During COVID-19
Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO strategies you can use to find success even when the markets seem uncertain. Read below for certain industries where we…
Read MoreWhy User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent. Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…
Read MoreThe #1 Factor to Rank on Google
Psst, c’mere. We have a secret. It’s the secret to the success of your business online. In this blog we’re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google to find answers to their questions. And because of…
Read MoreHow to Best Utilize “Near Me” Searches
Think about how you get people to your business. Are they mostly local customers found through social media or directories? Or is it by search engine? The “near me search” has become a key part of the customer purchase journey. In fact, 60% of people use it to research products and services on their mobile…
Read MoreStrategies for Ranking on Yahoo!’s Search Engine
Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some time. For this very reason, Google is also more saturated.…
Read MoreWhere SEO Fits Into the Digital Marketing Landscape
Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…
Read MoreStrategies to Help Your Blog Rank on Bing
When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide. This is no small feat and competition is stiff. While Bing accounts for only 3% or less of the international…
Read MoreSEO Expectations Versus Reality
It’s hard to understate the value of SEO. It is a service, when done right, that can really help a business grow simply by helping more customers find it. And as simple as that description is, SEO is a process. It takes time to get those extra eyeballs to a website, and more people taking…
Read MoreWhy Offshore SEO Is Rarely a Good Idea
Offshore SEO is becoming more and more prevalent—and more and more readily available. It can seem like an option worth exploring, and in an age where costs for digital marketing keep rising, we understand why your clients may be considering it. But we’re here to talk about why offshore SEO is rarely a good idea.…
Read MoreDo Follow Links for Content Creators: What to Look For
Link building is an important skill in SEO. When reputable websites send links back to your website, it signals to Google that your brand or company is a respected source. While there is a lot of focus on the importance of having a link building campaign, there is not enough focus on the type of…
Read MoreWebsites With Ranking Snippets Are Only Featured on Page One
When Google first launched SERP Position Zero, it rocked the marketing community. SEO specialists were already facing growing pressure to bring clients to the top ten results of the SERP (search engine results page). Getting into the top three results was even better. This was getting harder to do in an increasingly competitive market. Then…
Read MoreHow To Tell If Google Is Updating Its Algorithm
As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has no intention of slowing down. Though experts can make…
Read More