Digital Marketing
Don’t Miss These Top Holiday Marketing Campaigns
Consider the holidays a ramp up to Super Bowl season as several big-name companies compete for the most memorable holiday commercials and active holiday marketing campaigns. Who can forget last year’s KMart Jing Bells commercial or the annual march of Clydesdale horses romping through the snow? These commercials go down in holiday marketing history, right…
Read MoreThese Holiday Statistics Might Surprise You [Infographic]
2014 Holiday Shopping Statistics Overall, commerce is predicted to grow 16.6% this holiday Tweet This 23.7% of this year’s total retail sales will be ecommerce driven in the USTweet This 33% of holiday sales this year will happen on a Mobile deviceTweet This Almost 95% of shoppers are compelled to buy because of a saleTweet…
Read MoreSurviving the Holidays: A metaphoric way to prepare your website for the holidays
Preparation When it comes to surviving the holidays there is a secret to keeping your cool and coming out ahead. The simple step to keep your holidays happy is preparation. There is no greater feeling than being stress free and enjoying your time with family and friends. This is especially true if you own a…
Read MoreTop 3 Things You Should Do To Market Your Business Over The Holidays
Hopefully you get to step away from your desk for a much-deserved little break this holiday season and spend some time with family and friends. However, just because it is the holiday season doesn’t mean that your business and the business world stops. In fact, quite the opposite – the holidays are the busiest time…
Read MoreHow Boostability Anticipates & Reports on the Penguin 3.0 Update
Hey there Boosters! It has been almost two months since Penguin 3.0 started rolling out, and it seems like a great time to review this historic update and provide a summary of what has occurred. Review of the Penguin Algorithm Update: First, let’s quickly review what the Penguin Algorithm Update is designed to do. Penguin…
Read MoreHow SEO & Customer Service Go Hand-in-Hand
Customer Importance When it comes to SEO, we know that improving a company’s online presence is a long-term investment. It isn’t always easy to have patience with a campaign, especially in competitive markets. Tweet This That is why it is essential we understand customer importance and its relationship to the SEO process. Keeping a customer…
Read MoreHow to Place Your Keywords Like a Boss and Improve Onsite Content Rankings
Unless you’ve been living under a rock for the past few years, you know that today’s businesses live or die by the click of a mouse or a verbal question to Siri. And keywords are the common denominator in both instances. Well-chosen keywords and phrases answer basic customer questions: Where’s the nearest dentist? What’s the…
Read MoreThe Online Marketing Trifecta: Web, Content, & Social Media
Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them, or better yet, how to buzz through these buzzwords with great success. As a small business owner interested in driving…
Read More5 Lies Shady Lead Generation Companies Tell Their Clients
Lead generation is a different process than closing a sale. The ability to find new potential customers for your business is invaluable to keep your business running, but it’s difficult to ensure you’re doing it properly. You could also outsource to a lead generation company to do the finding for you. However, since lead generation…
Read MoreReviewing Website Ranking Account Trends
Website Ranking Trends and Fluctuation When reviewing organic success it is paramount to pair rankings and analytics together. This is more crucial than ever given the intelligence of search engines now days. With over 2.5 quintillion (1018) bytes of data produced daily. There has never been a bigger data set for search engines at their…
Read MoreHow to Get Rid of a Google Penalty Once and for All
Uh-oh. You’ve hired a sub-par small business SEO company or you’ve used old SEO tactics and now you’re the recipient of a Google penalty . Is there any way to recover from a Google penalty or are you doomed to be on Google’s bad side for the rest of time? Don’t worry – this banishment…
Read MoreTo Have or Have Not: How Exact Match Domain Affects Your Rankings
Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s…
Read More4 Ways You’ll Definitely Get a Linking Penalty
When it comes to linking, you’re probably aware of most of the rules. Still, many of you are practicing linking habits that are common and that you may think are harmless, when in reality these practices may be hurting your rankings. Make sure you aren’t committing these four linking sins and you should be protected…
Read MoreUnderstanding Site Conversion Paths as a Customer
It’s all too often that I hear how disappointed a customer is with Organic SEO. When I begin to dive deeper I find that their rankings are good and that their organic traffic is increasing. So then the golden question becomes “what is there to complain about?” The response traditionally given is something to the…
Read MoreHow Google’s Panda 4.1 Update May Affect Your Website
Earlier this week Google started a roll out for an improved Panda algorithm update – Panda 4.1. Google’s most recent Panda update focuses on giving smaller websites a boost and attacking Internet “fluff” by continuing to push quality over quantity when it comes to relevant site content. Pulling data from a variety of clients, Boostability…
Read MoreCommon Duplicate Content Mistakes & How to Fix Them
Most people understand that using plagiarized content on their websites isn’t the most honest practice. These people also know that Google, Bing, and other search engines are constantly combing the web for the best and most original web pages to rank on the first page of their search results. What they might not realize is…
Read MoreWhat Is Semantic Search?
Semantic search sounds like a foreign language, I know. It’s not. It’s a big word to describe a pretty simple concept. Semantic search is the reason you get pretty decent search results when you type “bad hair day.” Instead of taking you just to pre-teen forums where the words “bad hair day” are repeated over…
Read MoreHow Is Google Plus Important to My Business?
Did you know over 300 million people are currently active on Google’s Social Media platform, Google+? Internationally, Google+ is considered the second most used social media platform seen in over 31 markets – the largest of which is the United States, followed by India. Don’t forget that Google+ IS Google! When it comes to the…
Read MoreWieso ist Google Plus wichtig für mein Unternehmen?
Wussten Sie, dass mehr als 300 Million Menschen aktuell bei Googles Social Media Plattform Google+ aktiv sind? International gesehen ist Google+ die am zweithäufigsten genutzte Social Media Plattform in über 31 Märkten – der größte ist die USA, gefolgt von Indien. Vergessen Sie nicht, dass Google+ Google ist! Wenn es zum Thema Social Media kommt,…
Read MoreCOMMENT GOOGLE+ EST-IL IMPORTANT À MON ENTREPRISE?
Saviez-vous que le site de média social de Google, Google+, a plus de 300 million utilisateurs actifs? Google+ est considéré comme le site de média social le deuxième plus utilisé au monde. On le trouve dans plus de 31 marchés, dont le plus grand est les États-Unis, suivi de l’Inde. Il faut se rappeler que…
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