Digital Marketing
Google My Business Posts: Are They Valuable to Searchers?
It goes without saying that few platforms have the impact on business discoverability that Google does. From Google Maps results to organic search traffic, the success of countless companies hinges on the customers that come from the Google ecosystem. Google My Business Posts enable businesses to share dynamic content like upcoming events, GIFs, and videos.…
Read MoreWhat Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also prompt business owners to work with marketing agencies that keep…
Read MoreWhy Should Digital Marketing Agencies Offer SEO in Their Product Lineups?
With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Understandably, not every agency is comfortable selling SEO. After all, online content creation is a…
Read MoreMobile First Index: One Year Later
The World Wide Web revolutionized the way people shop, consume media and interact with friends and loved ones. As cell phones became smartphones, users could access data from anywhere at any time with just a few taps. No longer were people tied to a desk and stuck in front of a monitor. They were free…
Read MoreWhat is Boutique SEO and How Does it Differ From Full-Service SEO?
When it comes to business, there’s a general feeling that bigger is better. This makes the appeal of a full service SEO partner an obvious one. Owners of businesses large and small often prefer to work with companies trusted to manage household names. This speaks to the expertise of the company and the strength of…
Read MoreGive My Regards to Broadway… and Yext Onward19, too!
The iconic Theater District in the center of midtown Manhattan, New York City was the perfect backdrop for Yext’s annual tech conference called Onward. Like the neighborhood in which it was held, the conference was vibrant, fast paced, and crackling with excitement. As the Partner Marketing Manager for Boostability, my job at Yext Onward19 was…
Read MoreHow Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal customers as top-notch service providers. If asked to name their…
Read MoreTreat Yo Self: Boostability’s Best Black Friday Articles
It’s one of the biggest marketing and shopping days of the year. It can also be one of the worst for small business owners and employees. Black Friday is one heck of a beast, especially for small businesses. But we’ve got your back. Over the years, Boostability has written about all sorts of Black Friday-related…
Read MoreThe Latest in Google Search News
Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up. While this can be frustrating, it’s important not to get…
Read MoreClosing Out 2019 on Top: A Boostability Webinar
On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren, Lead Acquisition Manager here at Boostability, shared a lot of tips for businesses who want to take advantage of the holiday shopping season. With 7 years of digital marketing experience,…
Read MoreWhat’s the Difference Between Voice Search and Regular Search?
The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give them answers from trustworthy web pages. It’s important for online…
Read MoreThe 7 Pages You Need On Your Website
Web design is incredibly important for every kind of business. The internet has revolutionized how people make purchases, and its effects reach further than just online orders. According to recent studies, 82% of smartphone owners use the internet to inform their in-store purchases. To make the best impression on customers, you need a professional, well-made…
Read MoreThe Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We’ve found client types that may seem tricky to tackle, as…
Read MoreYou Ain’t Got No Alibi: How to Fix Your Ugly Website
A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results. The best web design is easy to navigate and has…
Read MoreWhat are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience can’t discover what you sell, they can’t buy it. But…
Read MoreWhen Is the Right Time To Focus on an SEO Strategy?
Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients’ customers need to find them. Search engine optimization is a vital component for connecting with an identified…
Read MoreThe September 2019 Google Core Algorithm Update
The latest 2019 Google update began rolling out on September 24th. When it comes to search engine optimization, keeping up with any new Google algorithm update is a big part of the job. Updates change the way search engines calculate high-quality results. This, in turn, affects where webpages rank for search queries. It also affects…
Read MoreWebsite Design Affects SEO. Here’s How.
When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in common? How can they affect each other? Business owners who…
Read MoreHow To Tell the Difference Between Small Business and Enterprise SEO
A strong web presence is essential for success in today’s world. Your company’s website often makes the first impression on customers before you ever meet them in person. There are so many sites on the web, though. How do potential customers find your site? How can it compete with the larger sites of enterprise corporations…
Read MoreWhy Getting to Page One Matters
Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive 1.2 trillion searches annually! People looking for products lead to…
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