Digital Marketing
How to Simplify Content Marketing for Small Businesses
Marketing agencies and partners work hard to offer services to their clients, but doing it all yourself can seem a daunting task. You may dream of the day when you can hire employees for content writing, recruiting and other functions within your company. Instead, save money by taking advantage of the gig economy. Hiring writers…
Read MoreOffer Treats, Not Tricks, With These Halloween Marketing Ideas
Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want to get in on the fun and profits? Even if your business doesn’t seem geared towards the spooky fun of…
Read MoreHow SEO Boosts Reputation Management
Forbes estimates that 97% of business owners believe in the importance of reputation management. Further research shows that companies could lose as much as 22% of revenue or sales if customers see a negative article about the company on the first page of the search results. This climbs to 59.2% if customers see three negative…
Read MoreHow SEO Partnerships Increase Your Web Traffic
Did you know there are more than 65,000 searches performed every second on Google? Many of those searches are for services or products your business currently offers. But how can you make sure your target audience sees your website when they type in keywords that relate to your business? The answer is search engine optimization.…
Read MoreInsights from Hubspot’s 2019 Inbound Conference
Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the head of our content team here at Boostability, my time…
Read MoreHotline Bling: How SEO Helped SaaS Company Text Request Grow by 120%
One of the biggest complaints about the modern digital age is the refusal to answer the phone— in fact, nearly two thirds of Americans regularly dodge phone calls, even from people they know. But Text Request, a SaaS company based in Chattanooga, Tennessee, figured out how to solve that problem. The company wanted to spread…
Read MorePaid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…
Read More6 Secrets Your Web Designer Won’t Tell You (But We Will)
Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good enough for your website to look cool. To bring in…
Read MoreThe Boostability Partner Treatment
At Boostability, we’ve built our formula for success around helping small businesses succeed. That happens with our clients who come to us directly. But we also work with hundreds of partners who have small business clients of their own, and we do the white label SEO work for them under their brand. Becoming a white…
Read MoreTitle Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…
Read MoreBoostability Webinar on Featured Snippets
On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…
Read MoreSales Support in the Tech Industry: Why You Need It
Technology is a rapidly changing industry. What is new today could be quickly ousted tomorrow. In spite of this volatility, tech companies are some of the wealthiest in the world. Among the elite are Google, Microsoft, Apple and Facebook. All of these companies have different sales processes, which may or may not involve sales representatives…
Read MoreUtah DMC 2019 | The Marketing Team’s Take
The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their position functions on our team. Here’s a quick recap of each team member’s favorite part. Tommy Le, Project Manager Michael…
Read MoreHow Good Partnerships Should Reduce Your Workflow
Ideally, if you invite a business partner to work with you, it should reduce your stress, workload and workflow. Setting aside the legal aspects of a business partnership, you may partner with other types of businesses to boost sales, increase SEO marketing or outsource jobs for efficiency. As a result, these types of partnerships reduce…
Read MoreHow Digital Marketing Services Differ for the Little Guys
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong Kong. However, the truth is, the competitors that big companies…
Read MoreHere’s How To Prove the Value of SEO for Your Customers
Business executives often ask search engine optimizers to prove the value of their work. This may happen whether you’re an SEO reseller or you offer SEO services directly to your clients yourself. In fact, this is a situation all marketers have faced. It started around the same time that businesses first discovered the value of…
Read MoreIs Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…
Read More4 Keys to Retention
Matt Tennison, VP of Business Development and Partners recently spoke at the Conquer Local conference, and was part of their podcast. Listen here, and read more about the four keys to retention below. Did you know it costs five times more to acquire a new customer than to retain one you already have? Too…
Read MoreSEO: A Marathon, Not a Sprint
While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality, SEO takes much longer than a few days to…
Read MoreHow To Prove SEO Value to Clients
SEO (search engine optimization) can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After all, it’s a new, long-term expense. Clients who…
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