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Don’t Fall Victim to These 7 Deadly Digital Marketing Sins
Digital marketing is a term that encompasses all strategies of communicating with your customers using technologies such as the internet, mobile phones, display advertising and other digital media. Catering to the various needs and expectations of such a diverse set of consumers through so many channels presents a unique set of challenges for businesses trying…
Read MoreOvercoming Common Agency and Partner Pain Points
Online marketing agencies have several pain points when dealing with big business. Finding the right partner helps overcome these common agency and partner pain points and delivers a higher level of service and expertise. Where do some of the breakdowns happen for both businesses and agencies? Partial SEO Service Offerings Every business with an online…
Read More8 Tips on Designing Landing Pages That Retain Customers
If you want to drive sales of a marketing product or service, no tool works quite as well as designing landing pages. This standalone web page serves no purpose other than to sell that single thing. It doesn’t link to other pages. It’s not a product page. It’s a mini celebration for this one product.…
Read MoreDigital Marketing Strategy Approach for 2019
Your digital marketing strategy approach should be different in 2019. Every digital strategy boils down to increasing customer expectations and the consumption of information. The digital world is a busy place but creating sound digital plans is not as easy as it seems. Brands often stumble when they aspire to reach new heights with expansive…
Read MoreHow to Use LinkedIn to Find Marketing Partnerships & Contractors
Finding LinkedIn marketing partnerships isn’t as difficult as it sounds. LinkedIn differs from all other social media platforms in a couple of ways. For one thing, it is designed for purely professional purposes. For another, it helps you connect with people and businesses who don’t yet know you, rather than just allowing you to stay up…
Read MoreSEO Acronyms Your Small Business Owners Need To Know
As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a number of essential terms that your SMBOs should know…
Read MoreBoostability Named as One of the Best Digital Marketing Firms
The year is off to a great start and Boostability received even more awards in February than last month. As well as awards for February, we found out that we had won multiple awards for our successes in 2018. Among our awards was Best Web Design Company from Promotion World. Boostability Named as One of…
Read MoreSEO Update: What’s New in SEO in February?
Hopefully, your 2019 is off to a great start. Let’s look at what’s new in SEO in February so far. In the first two months of the year, organic search has continued to evolve as we would expect, with several minor updates and just a few larger updates released. We have continued to monitor and…
Read More4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment. To make matters worse, if…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MorePivot Marketing When Your Strategy Is Failing
When your strategy is not working and you change it, instead of saying that you failed, you can say that you implemented pivot marketing. In fact, pivot marketing should be critical for any business that wants to grow or remain relevant. Pivot marketing applies not just to businesses but also to agencies providing marketing services.…
Read MoreWhat Is Partner Marketing & How Can I Use It to Grow My Business?
You may be wondering why partner marketing grows business and how. Partner marketing involves joining forces with another business, and together, running marketing campaigns and sharing resources. By taking advantage of the connections and skills of the other business, you’ll reach a wider audience and enhance your range of offerings. Partner marketing has been used…
Read MoreAgile Marketing: How to Improve the Business as Usual Cycle
There’s a word I want to focus on today: agile marketing. As someone who is a fan of sports and enjoys being active, I know building up your agility makes you a better athlete. And those professional athletes who are more agile on the court or field have a greater advantage over their competition. I…
Read MoreThe Hidden SEO Opportunities for Small Business Owners
Many digital marketers see trouble ahead, especially when it comes to gaining traction with search results. What do you see when you search online?  A recent Clutch survey found that only 44% of online businesses used SEO as part of their marketing budget in 2018. Nearly twice as many (81%) used social media marketing, and…
Read MoreWhat To Expect In Marketing For 2019
As we approach the end of another year, we all tend to look at everything we’ve accomplished during the past 12 months, and then see how we can learn from it into the new year. 2018 turned out to be a big year for marketers with big shifts in effective practices that have kept people…
Read MoreHow To Plan And Execute Your Mobile Strategy
In recent years, mobile trends have been thrust to the forefront of app development. These days, there are apps for just about everything, from retail, to groceries, to traveling and more. If you want your product to stand out amongst the competition, you need more than a well-designed solution. You’ll need to understand how to launch…
Read MoreBoostability in January: What Has Happened in 2019 So Far?
It’s only January and already plenty has happened in 2019 — for Boostability and in digital marketing overall. Let’s take a look at the most significant events, announcements, and more. Boostability Moves to Talkdesk Boostability decided to move to Talkdesk to reduce service interruptions, improve support, and receive consistent data reporting. We have now made…
Read MoreWhere to Shift Your Marketing Budget for 2019
Marketing objectives in 2019 need to ensure advertising models do not become obsolete. This can be the case with the introduction of ad blocking technology. Be proactive and adapt, adjust your marketing budget for 2019 to encompass new SEO standards, content sharing, and algorithm changes. Adapt SEO to New Standards Adaptation to new SEO standards…
Read More2018 Organic Search Recap and 2019 SEO Predictions
Several key topics dominated the World of Search in 2018 and focused on the need to thrive in organic searches. The algorithm updates focused on specific website needs like mobile friendliness, topical authority, and user intent. My 2019 SEO predictions emphasize this. Below, I will cover these topics in detail and what they mean for…
Read MoreHow to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
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