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How Voice Search is Transforming SEO
Virtual assistants and smart speakers have moved from a fad to the mainstream. The average American adult spends more than 10 hours a day interacting with digital media. They spend approximately half of that time using a mobile device. An increasing number of people use voice search on their devices to find the products and…
Read MoreThe Secret Relationship Between Website Building and SEO
Every minute, the internet gets bigger by 380 websites thanks to the ever-expanding list of website building platforms. These tools help people create websites without much technical experience. This is an attractive option for many business owners. With more and more people searching for business online, a great online persona is more important than ever.…
Read MoreSEO & Social Media: YouTube
Trying to make an impact on YouTube is no small feat. YouTube SEO can be a challenge, since the web’s biggest video platform sees approximately 500 hours of content uploaded per minute. That’s a lot of competition. So how do you stand out from the billions of creators? Fortunately, there are strategies you can use…
Read MoreSEO & Social Media: Amazon
When we think of SEO, it’s often in a narrow way. Of course, you want your website to have high search engine rankings. But it’s not just your site you should have concerns about. If you sell products through an Amazon page, you want that storefront to perform well, too. Amazon is a profitable yet…
Read MoreSEO & Social Media: Why Google Isn’t the Endgame
When it comes to search engine optimization, Google is the King of Visibility. For many companies, SEO campaigns are not acknowledged as successful unless Google agrees. This means a web page or blog should appear within the first few pages of results for a relevant query. Your search engine ranking is important. However, you shouldn’t…
Read More5 Criteria of B2B Content for Better SEO Results
In 2019, properly optimized and meaningful content remains one of the top SEO requirements for websites to dominate SERPs. But in the B2B sector, criteria for “optimized” and “meaningful” vary. B2B SEO is about reaching professionals via search engines. To convince Google that your content is good enough to satisfy experts in your niche, it…
Read MoreDo Businesses Still Need To Worry About Yahoo and Bing?
Today, Google is the acknowledged leader in internet searches. Digital marketers and creators of SEO content tend to focus on working with Google’s algorithms to increase rankings. Because Bing and Yahoo do not have the same prominence, many question whether it is worthwhile to be concerned about one’s rankings with these search engines. There are…
Read MoreSEO Insights: Boostability at the Pleasant Grove Chamber of Commerce
In April 2019, Boostability was asked to be part of the joint Lindon-Pleasant Grove Chamber of Commerce marketing panel, which was held in Utah County. This monthly panel was designed to help local small businesses have a better understanding of their marketing options and how to implement them into their business marketing strategy. “We want[ed]…
Read MoreHow to Produce a Company Story Video That Matters
Company stories or culture videos are powerful pieces of media you can add to a marketing campaign. You get to establish a connection with your audience, humanize your brand, and give it a unique voice and personality, all in the span of a single piece of content. How’s that for efficient marketing? That said, those…
Read MoreWhy It Matters to Google that You E-A-T.
Google makes hundreds of changes to its algorithm every year. In most cases, they are minor tweaks that fix issues or streamline processes. However, there are a few significant broad core algorithm changes that affect entire industries and market segments worldwide, such as the E-A-T algorithm update of August 2018. The update reflected Google’s continuing…
Read MoreWhat You Need to Improve on Your Website for Better SEO
Google’s goals have changed from finding the best keyword match to giving people the results with the best relevant content. Although similar, this approach provides distinctly different results. By adding the sophistication of machine learning, Google can infer a user’s intent and go beyond keywords. Search results now present information that users find more relevant…
Read MoreQuality Content Matters More Than Ever Before
As internet searchers have become increasingly savvy about sales and marketing tactics, the digital marketing landscape has changed. Companies need more than a website and an order form to attract customers and grow its business. Effective content marketing is about creating and sharing material online that informs and captures the reader’s interest. Google’s algorithm has…
Read MoreMobile First Indexing Has Arrived: 8 Ways Your Site Can Benefit
Google still rules as the undisputed king of search engines. The site handles more than 35 billion queries per day from users all over the globe who are looking for everything from advice on how to handle personal relationships to finding a local coffee house. Google is a part of most people’s everyday lives and…
Read MoreIt’s Not Just Google: Other Places You Should Consider Improving Your Rank
Google’s meteoric rise to internet supremacy is historic. However, as the World Wide Web continues to grow and evolve, this internet giant’s control is waning. If you have all your SEO eggs in the Google basket, you may be overlooking a significant marketing advantage. That search engine, although the largest, is not the only game…
Read MoreHow to Increase Ecommerce Sales through Data Feed Optimization
One of the most important (and often overlooked) aspects of successful ecommerce sales and revenue is good quality product data. Plenty of businesses pay attention to the appearance of their online store and focus on driving traffic there. However, if a store owner is also selling across multiple platforms like Amazon, Google Shopping or Facebook…
Read More11 Magic Keys to Unlock the ROI Riches of SEO
To the uninitiated, Google can seem mysterious. It’s almost like a magical, all-powerful force that guides your destiny based on your worthiness. Your fate of prosperous abundance or grim failure is in the hands of this unseen force that guards its secrets jealously and rewards only the cleverest of champions with its unfathomable power of…
Read MoreWhat the Avengers Can Teach Us About Digital Marketing Success
I’m going to let my nerd flag fly here for a minute. I jumped on the Marvel Cinematic Universe bandwagon around the time the first Avengers movie came out. I stayed on the bandwagon partly because my friends introduced me to these amazing characters, and partly because of all the really good looking actors that…
Read MoreHarvesting ROI Takes Patient SEO Cultivation
Beginning an SEO campaign is a little like planting a garden. First, you visualize the result of the beautiful fruits you will harvest. Then you design a plan of action and work begins. You till the ground, plant the seeds, fertilize and water the soil. The anticipation grows as you daily check in on your…
Read More6 SaaS Tools that Help You Grow Faster in 2019
Which business doesn’t want to go from good to great or small to medium? The few that actually make early progress here discover all too soon that the path is strewn with complications at every step. Things get even trickier if you’re an agency or service provider, and if your business happens to be in…
Read MoreHow Google’s Latest Algorithm Change Affects the Customer Journey
Without a doubt, the internet has changed the way people think about and search for information. In the beginning, the goal of Google’s algorithm was simply to provide users with the best answer based on their question. Things have come a long way since 1998, and Google has changed its focus to match the way…
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