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How To Prove SEO Value to Clients
SEO (search engine optimization) can be invaluable to businesses of all sizes and across industries. However, it may be difficult to convince those who could most benefit from it. Although most companies have a vague idea that they should invest in SEO, they may be reluctant. After all, it’s a new, long-term expense. Clients who…
Read MoreWhat You Missed at MozCon 2019 | Day 3
The three days spent in Seattle at MozCon 2019 were a great experience that I would recommend to any digital marketer or SEO specialist. As someone who works as the latter, the insights gained and actionable items were too many to count. We here at Boostability are dedicated to bringing you the best SEO focused…
Read MoreHow to Improve Local SEO Through Local Content
The greatest gift that Local SEO gave to SMBs was a way to stay relevant in a digital age. And a way for larger businesses to get in front of more good-fit consumers at the very moment they are ready to purchase. Sure, Google basically owns the world of online search with around 93% of…
Read MoreEmployee Feature | Tommy Le
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Tommy Le, modern-day Li Shang and web designer extraordinaire Tommy’s been at Boostability since September of 2016, but he’s a recent addition to the marketing team,…
Read MoreHow Is SEO Different From Paid Search?
Outside of marketing circles, many people attribute anything to do with keywords to search engine optimization. This is only partially correct. SEO mostly focuses on the use of keywords to drive organic traffic to a website. However, so does paid search. This is the fundamental similarity that allows one strategy to feed into the other.…
Read MoreThe Big Impact of Google for Small Business
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the often-formulaic experience of doing businesses with household names. Google then…
Read MoreWhat You Missed at MozCon 2019 | Day 2
Day 2 of MozCon 2019 was packed with great insights and powerhouse presentations from industry leaders. As the Boostability marketing SEO specialist, I was able to attend and glean some highlights from each of the presenters. Here’s a quick rundown of my notes. Building a Discoverability Powerhouse: Lessons From Merging an Organic, Paid, &…
Read MoreWhat You Missed at MozCon 2019 | Day 1
If you didn’t have the chance to attend MozCon 2019 in Seattle, then you missed out on a wealth of knowledge. The conference covered every aspect of digital marketing with never a dull moment. I’m Mike Marsh, the SEO specialist for the Boostability marketing team, and I’m going to fill you in on what you…
Read MoreWhy Everyone Needs a Retention Mindset
Did you know that it costs five times more to acquire a new customer than to retain one? Yet most companies spend the majority of their marketing dollars on finding new customers instead of nurturing the ones they have. Why is this? Retention Starts Early Most people don’t think about retention until they are about to…
Read More50th Anniversary of the Moon Landing—Why It’s Important to Keep Dreaming
From the time I was a little girl, I remember being fascinated with space. In 2nd grade, we studied the planets, the solar system, and all about the first moon landing. At that time, a comet appeared in the night sky, and we built model rockets that we launched during a fun night at my…
Read MoreHere Comes the Sun—And Changes To Your Web Traffic
Summer is a time many people throw their cares out the window and make the most of life. Depending on who you are, the ideal summer might look like a beachside vacation complete with cold martinis and tan lines. Or, it might look more like a few months of hard, fulfilling labor completing a service…
Read MoreSeeing Is Believing: Crafting a Visual Content Strategy
Consumers typically scan digital content, rather than read it start to finish. Â As a result, you only have a few seconds to catch their interest. Humans process images 60,000 times faster than text and retain 80% of what they see. This means that content accompanied by visual aides are more effective in those few seconds…
Read MoreAll the Major Google Algorithm Updates and How They Impact Your Business
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular basis. Why? Because a Google algorithm update can drastically affect your SEO in the blink of an eye. Before you get out the pitchforks, it’s important to note that Google…
Read MoreThe Insider’s Guide to Small Business SEO
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses. However, some agencies are still struggling with effective small business SEO on a tighter budget. Here’s what they need to…
Read More3 Lead Generation Pitfalls Every B2B Marketer Should Avoid
Ask any B2B marketer what their biggest daily goal is, and you’ll get a unanimous reply—lead generation. Leads are the raw material that paying customers are made of, so it goes without saying that generating as many leads as possible is the key focus of every B2B marketing team. Now, simply collecting a bunch of…
Read MoreEmployee Feature | Sweta Kalyankar
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Sweta Kalyanker, plant whisperer and IT genius Sweta’s been working at Boost since January of 2018, and spends her days in the Database and Reporting department…
Read MoreBoostability Wins 2019 Comparably Award for Best CEO for Women
For the second time in a row, Boostability CEO Gavan Thorpe has won Comparably’s Best CEOs for Women Award. Comparably, a company culture and career monitoring website, gathers sentiment ratings based on several factors. These include compensation, a challenging work environment, getting valuable feedback, and other workplace metrics from employees who anonymously rated their places…
Read MoreThe Lowdown on Direct Response Marketing
Most business owners understand that marketing is how you get customers. The thing is, marketing comes in all shapes and sizes. It can be overwhelming to know which type fits your company the best. Instead of trying to shove a square peg into a round hole, think about your primary goals. For many small businesses,…
Read MoreBoostability’s Fun Culture on Display in Q2
Boostability had a busy and fun Q2! In addition to working hard for our customers every day, check out some of the exciting activities from the last few months at Boost: Earth Day Clean-up at the Murdock Canal Trail For our Q2 BoostCares project, our employees celebrated Earth Day by volunteering their time to help…
Read MoreA Guide to Google’s June 2019 Broad Core Algorithm Update
According to Business Insider, Google and YouTube capture more than 90% of the internet search market. In fact, Google processes more than 3.5 billion search queries daily. Companies compete through SEO to make it as close to the top of the search results as possible. So, when a new Google algorithm update rolls out, it’s…
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