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What’s the Difference Between Voice Search and Regular Search?
The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give them answers from trustworthy web pages. It’s important for online…
Read MoreThe 7 Pages You Need On Your Website
Web design is incredibly important for every kind of business. The internet has revolutionized how people make purchases, and its effects reach further than just online orders. According to recent studies, 82% of smartphone owners use the internet to inform their in-store purchases. To make the best impression on customers, you need a professional, well-made…
Read MoreBoostability’s Launchpad Platforms Wins 2019 SIINDA Lead Generation Tool Award
In October of 2019, SIINDA awarded Boostability the Best Lead Generation Tool award for their one-of-a-kind internal lead tracking platform Launchpad. The SIINDA judges considered Launchpad an “innovative solution for SME engagement which helps SMEs generate leads and supports the SME in the digital economy.” What’s Launchpad? Launchpad was born in 2009 alongside Boostability. The…
Read MoreThe Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses may struggle using a more traditional method is imperative to offering the right products and services for your clients. We’ve found client types that may seem tricky to tackle, as…
Read MoreYou Ain’t Got No Alibi: How to Fix Your Ugly Website
A good website is a mix of elements that are both functional and artistic. You want to turn your website visitors into customers, but you also want to have an easily navigated site that the search engine crawlers can easily index for better search results. The best web design is easy to navigate and has…
Read MoreWhat are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience can’t discover what you sell, they can’t buy it. But…
Read MoreWhen Is the Right Time To Focus on an SEO Strategy?
Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients’ customers need to find them. Search engine optimization is a vital component for connecting with an identified…
Read MoreThe September 2019 Google Core Algorithm Update
The latest 2019 Google update began rolling out on September 24th. When it comes to search engine optimization, keeping up with any new Google algorithm update is a big part of the job. Updates change the way search engines calculate high-quality results. This, in turn, affects where webpages rank for search queries. It also affects…
Read MoreWebsite Design Affects SEO. Here’s How.
When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in common? How can they affect each other? Business owners who…
Read MoreHow To Tell the Difference Between Small Business and Enterprise SEO
A strong web presence is essential for success in today’s world. Your company’s website often makes the first impression on customers before you ever meet them in person. There are so many sites on the web, though. How do potential customers find your site? How can it compete with the larger sites of enterprise corporations…
Read MoreWhy Getting to Page One Matters
Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive 1.2 trillion searches annually! People looking for products lead to…
Read MoreHow to Simplify Content Marketing for Small Businesses
Marketing agencies and partners work hard to offer services to their clients, but doing it all yourself can seem a daunting task. You may dream of the day when you can hire employees for content writing, recruiting and other functions within your company. Instead, save money by taking advantage of the gig economy. Hiring writers…
Read MoreBoostability Wins 2019 Comparably Award for Best Work-Life Balance
SILICON SLOPES, UTAH – Comparably named Boostability as one of the best workplaces for work-life balance in 2019. This list is compiled through anonymous employee feedback for companies around the country. “I love that we have a healthy work-life balance in our company,” says Boostability CEO Gavan Thorpe. “We have a culture that takes care…
Read MoreOffer Treats, Not Tricks, With These Halloween Marketing Ideas
Halloween might not be the first holiday you associate with shopping, but the $9.1 billion spent on the occasion might give you pause. Forbes reports that consumers only spend about $2.7 billion on candy. Want to get in on the fun and profits? Even if your business doesn’t seem geared towards the spooky fun of…
Read MoreHow SEO Boosts Reputation Management
Forbes estimates that 97% of business owners believe in the importance of reputation management. Further research shows that companies could lose as much as 22% of revenue or sales if customers see a negative article about the company on the first page of the search results. This climbs to 59.2% if customers see three negative…
Read MoreEmployee Feature | Burak Dalkilic
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Burak Dalkilic, ladder-climber and Berlin-lover A first for our employee feature series, we’re highlighting one of our Boostability Berlin employees, Burak Dalkilic. A native to the…
Read MoreAbove the Cloud: An LSA Insider Interview with Boostability CEO Gavan Thorpe
On August 29, 2019, Boostability CEO Gavan Thorpe sat down for an interview the Charles Laughlin from Local Search Insider on his podcast Above the Cloud. Gavan and Charles talked about the current state of SEO, as well as the state of the industry as the digital age expands. Here are a few of the highlights.…
Read More5 Things Boostability Doesn’t Do (And 5 Things We Do)
When Boostability began in a basement back in 2009, our goal was simple: provide step-by-step SEO to small businesses to help them get found online. We’ve come a long way in the past decade, but the heart of our business model has remained unchanged; affordable, small business-focused search engine optimization is our top priority. Inspired…
Read MoreHow SEO Partnerships Increase Your Web Traffic
Did you know there are more than 65,000 searches performed every second on Google? Many of those searches are for services or products your business currently offers. But how can you make sure your target audience sees your website when they type in keywords that relate to your business? The answer is search engine optimization.…
Read MoreInsights from Hubspot’s 2019 Inbound Conference
Boostability recently got to attend Hubspot’s Inbound 2019 conference in Boston on September 3-6th. We had an amazing time in an amazing city and learned about all kinds of great ideas and tactics that we’re excited to implement in our various marketing efforts. As the head of our content team here at Boostability, my time…
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