Content Brings You To The Here-And-Now
Being consistent in providing new updates or information about your business and opening up more forms of two-way communication for your business through online solutions, are two of the biggest favors you can do for your online success. Here-and-now content is not only reliable; it is relevant. Relevancy is the main focus of a good SEO strategy.
Content Is How You Get Involved
Your social media strategy works side-by-side with your content strategy. Each time you have business information to update – new hours, closing times, or a new location – you make the update to your website and announce that update through social media. When you update a new page, provide a new answer to a frequently asked question, or roll out an exclusive online offer, your website is the hub for this new content and social media is your announcement. Social media provides an important element of two-way communication that allows you to listen to prospects and customers as they comment, email, and request more online.