Executive Team


Gavan Thorpe has over 15 years of experience in developing, deploying, and managing corporate technologies. Prior to working at Boostability, Gavan served as the VP of Technology at OrangeSoda (acquired by Deluxe Corp), where he handled defining and executing on corporate directives. Gavan also served as the Director of Operations at Ah-ha.com prior to its acquisition by Ancestry.com. While at Ancestry.com, Gavan built out a production network that grew by over 400%. His proven track record of leadership and vision has led to remarkable growth and improved functionality in each company he has been a part of.

Gavan Thrope

Chief Executive Officer

Jared Turner, one of our founders, has served as our Chief Technology Officer since our beginning in 2009. With more than 14 years’ experience as a software developer, engineer, and technology manager, Jared has gained extensive experience in software development, application architecture, database design, and operational management. He has experience with start-up organizations and a deep knowledge of what is required to grow and scale over a company lifetime.

In his career, Jared has built and managed teams of software developers responsible for building PPC search engine and click processing systems that handled over 300 million daily search queries, and creating a cutting-edge SEO campaign management platform that managed tens of thousands of customers.

Jared Turner

Chief Technology Officer

Russ Larson brings over two decades of financial experience to Boostability. Russ holds an MBA from Yale University and a Bachelor of Science in Finance from Brigham Young University.

Prior to joining Boostability in 2009, Russ held key financial leadership positions including CFO and Controller at a regional real estate development and general contracting company named J Ballard Construction. Russ also worked as a Financial Analyst Manager at several public companies, including IBM Global Services, ExxonMobil Corporation, and the CIT Group.

Russ directs all aspects of Boostability’s financial operations, including accounting, tax, treasury, forecasting and budgeting, capital raising, financial analysis and reporting, strategic planning, and HR.

During basketball season, Russ is a part-time radio broadcaster and statistician for IMG College Network (formerly KSL Newsradio), broadcasting the Brigham Young University men’s basketball games. In fact, until Jimmer Fredette’s prolific scoring career as a collegian at BYU, Russ held the title of 4th leading scorer in the history of BYU men’s basketball. Russ now accepts his 5th-place position and can admit Jimmer was better. Hesitantly.

Russ Larson

Chief Financial Officer

Matt Tennison has nearly 20 years’ experience in the marketing and advertising field and over 15 years’ experience in high-level business development and partner relations. Over his career, Matt has worked for large advertising publications and national agencies where he achieved great success in advertising sales, business development, and sales management. Prior to joining Boostability in 2011, Matt ran his advertising agency for eight years, where he became very familiar with both traditional marketing methods and new digital marketing techniques. He has an intimate understanding of the small business marketplace and an expertise in forging high-performing partner relationships.

Matt Tennison

Vice President of Business Developement and Partners

Nathan Judd has worked in the search marketing industry for over 13 years. During this time, he has contributed to the eventual acquisition of multiple internet marketing agencies through the implementation of various processes and systems. These crucial strategies enabled the prolonged success of these firms in the ever-changing world of search marketing. Nathan’s project management experience prior to Boostability allows him to see the big picture when it comes to connecting technology and a workforce. Nathan holds a Bachelor of Science degree in Information Technology with an emphasis in Administration.

Nathan Judd

Vice President of Fulfillment
Kelly Shelton

Kelly Shelton has served as our Vice President of Marketing since June 2011. He began his marketing career in 1996 at Financial Freedom International, Inc. where he spent 12 years serving in various executive positions, including Licensee Manager and VP of Marketing. He later served as Marketing Director of Family Financial Education Foundation, a nonprofit 501 (c)(3) organization. Kelly has successfully managed large marketing departments and budgets and has handled major growth in each of the companies he has worked for. He holds a Bachelor of Arts in Latin American Studies and Business Management from Brigham Young University.

Kelly Shelton

Vice President of Marketing

Trish Stines has over 15 years of experience developing and managing partner relationships. Prior to working at Boostability, Trish spent 10 years at Dex/RH Donnelley in numerous positions including Product and Channel Marketing Manager. Trish also spent three years at Webvisible, serving as the Director of Partner and Business Development where she was instrumental in large-scale partnership acquisition and relationship management. Most recently at Deluxe Corporation, Trish identified, developed, and maintained strategic partnerships as the Business Development Executive.

Trish has proven her ability to profitably grow and maintain business relationships at all levels. Her efforts have resulted in millions of dollars of incremental revenue throughout her career.

Trish Stines

Vice President of Client Services

Johanna Fawson has over 15 years of experience in the Human Resource field. Her background is helping start-ups, like Boostability, get their HR departments up and running, and defining and implementing company policies and processes. She worked at Ancestry.com, the leading online network for connecting families, helping the company establish a Human Resources department as they grew from 60 employees to over 1,000 employees. At Boostability, she oversees talent acquisition, retention, corporate training, employee benefits, performance management, and employee relations.

Johanna holds a Bachelors degree from Brigham Young University in History.

Johanna Fawson

Director of Human Resources