Whether you’re an agency or provide services directly to your own business clients, a white label partnership can help your business grow. When you partner with another company that specializes in a certain area, you can outsource some of your work and focus on your core competencies. This can help you save time and money, and ultimately increase your bottom line. 

White label partnerships are a win-win situation for both agencies and resellers – if done right. In this article, we will learn what a white label partnership is, its benefits, and how to make your partnership successful. Let’s get started!

What is a White Label Partnership?

A white label partnership is when a partner provides products or services to another company or agency under their own branding. For example, an agency that offers SEO services can sell their services to another agency for them to resell and present to their clients as their own. While white label marketing might sound like a unique plan of action, it is more common in the digital marketing world than you might think.

Utilizing a white label partnership helps make services and products more valuable for partner’s clients as a result of them coming from professional experts. Having a white label partnership helps agencies and businesses add more expert services to their lineup. Meanwhile, they only have to worry about the tasks that they need to accomplish. 

Four Benefits of White Label Partnerships

There are a variety of different services that a white label partner could add or provide for their clients. From SEO services, social media marketing, keyword research, link building, or content services. There are many additional services your agency can add to benefit from a white label partnership. Here are some benefits for your business to consider:

1. Cost Effective and Utilize Tools

Having a white label partnership can be beneficial to your agency when it comes to cost. You may choose to hire someone in-house or freelancing. You’ll also have to budget for factors such as tools, software, and other needs to help them achieve their goals.

When it comes to white labeling, all of these factors are included with additional expert resources to help achieve higher results that could take in-house employees longer. White label marketing is a very cost effective way to help expand your revenue options.

2. Access to Expertise

When you add additional services and products to your lineup, it’s important to showcase your expertise and value to your clients. When you choose a white label service, you choose to work with experts who know what they’re doing in their fields of expertise. Why not take advantage of those quality expert services?

Especially in digital marketing, changes and updates are ongoing and inevitable. A white label partnership keeps your agency current when you’re not able to stay on top of current trends. Having access to this valuable expertise helps your business stay ahead of the competition.

3. Focus on Your Own Tasks

Of course your agency wants to provide high quality services for your clients. However you might not have the time or bandwidth to give them the quality results you both want. Having a white label partnership helps your agency focus on the most important things. When you’re able to pass some of the responsibilities to a partner, it helps build value within your business on both sides. 

4. Expand Services

Your agency might not always be ready to expand its services. However, when you partner with a white label agency, it becomes much more reasonable. A lot of digital marketing services compliment each other, which could be to your agency’s benefit.

Adding additional services that relate well with each other helps potential clients find more reasons to choose your business. Just like the previous benefits mentioned above, having a white label product helps it so your business doesn’t fall behind when adding an additional service.

Becoming Successful with a White Label Partnership

Between juggling your day-to-day responsibilities within your agency and finding ways for your business to grow it can be hard to find ways to succeed. Here are a few ways in which your agency or business can succeed with a white label partnership:

Look Local

Looking at what’s near your agency can help give you the biggest leverage to grow. That’s your local area and community! When you go for a smaller target, such as your local area, you can find more opportunities to succeed. Adding a white label partnership can help your agency offer new opportunities for you to connect with those locally.

Use Complimenting Services

Like we mentioned in the benefits of white label marketing, there are a variety of digital marketing services that can complement each other. When you add new services to your agency’s lineup, more clients will want to utilize your services and products. The more your business can offer, the more opportunities for success.

Having a white label expert at your fingertips can become a great solution for your business. Complimentary services help expand your business with new clients and give them room to grow. 

Don’t Run Out of Leads

Even after your business brings in new clients and revenue, there’s always more room to grow for your business or agency. Whether you’re looking for new leads or learning to manage them all, having a white label digital partnership can help in either situation. When it comes to managing leads, your white label partner can help leverage them with your business. When you determine and find the best approach that works for your agency, your efforts should result in more leads.

How to Find the Right White Label Partnership

It’s important to find a partner that has excellent values and work culture that strategically align with your business. In this next section, we will lay out a process to help you find the right partnership.

1. Establish the Goals and Objectives of the Partnership

When working with a white label partner, it is important to know your business goals and objectives. Having this understanding will help you and the partner collaborate more effectively. It also means both parties will remain aligned with what they would like to achieve. Clarity of purpose and open two-way communication ensures success as you work with a white label partner.

2. Identify Quality Partners Based on Industry and Expertise

When identifying quality partners based on industry and expertise, you should look further than the number of services provided. Consider these questions when measuring their expertise:

  • How long has the company been in business?
  • How many years of experience do they have within the industry?
  • What technologies are required for success in the industry? How knowledgeable is the potential partner when it comes to working with those specific technologies?
  • What kind of Partner Support do they offer?
  • How well do they troubleshoot technical problems?
  • What is their track record like with other companies they have worked with?

A quality partner will have consistent delivery of their promised service offerings without fail. Keep all these criteria in mind as you begin searching for the perfect fit for your business.

3. Pilot their Programs and Commit

Before you sign a contract, pilot their program to make sure it is the right fit for your business. If this isn’t an option, explore ways to text out the perspectives partners system in any way possible. Test out their process, technologies, and partner/marketing/sales support options to set proper expectations. This will give you an idea of what you can expect once the partnership officially begins.

Remember, you may not have as much control when outsourcing work. However, you can trial the process to make sure it’s a good fit within your strategy. In an increasingly competitive environment, such actions can make all the difference.

Once you find the right white label partner, commit! Work with that partner just as closely as you would with an internal, in-house team. Continually find ways to improve the relationship and process to make sure both parties stay successful.

If you follow these three steps when making a decision, you will be on your way to a prosperous and fruitful business relationship. 

Partner with Boostability Today!

If you’re looking for an SEO product to resell to your customer base, look no further than Boostability! As the #1 white label SEO company for small businesses, we work with partners to help with their SEO needs. We operate under your company name to provide SEO services to your customers with our expertise backing the product.

We provide customer service, fulfillment, sales support, partner management, and marketing support to all of our partners. Our goal is to make sure each partner gets the most of their partnership with us to maximize ROI. 

Learn about our SEO Partner Program today to get started growing your business or agency!


Aaron joined Boostability in 2012, bringing with him 10 years of digital marketing and e-commerce experience. Prior to Boostability, Aaron was co-Founder and CEO of Limebloo, an e-commerce consulting and marketing agency. Aaron launched and operated 11 e-commerce stores in highly competitive industries, directing all revenue efforts from email marketing to paid marketing, traffic generation and returning customer transactions. Aaron grew up with an entrepreneurial spirit, washing cars in England and enjoys traveling with his wife and 4 kids, running extreme relays and relaxing in the sauna!