Tommy Le, Project Manager
Michael Janda’s Maximizing Micro=Moments was one of my favorite talks. Though it’s not surprising to me when Michael said that most people check their phones anywhere from 80-300 times per day, as marketers, we should be aware of how much time our users have to consume our content depending on the hour of the day or medium in which we publish the content. It could be a quick glance at an Instagram photo while waiting in line at the bank or a longer article read while waiting at a doctor’s office. Overall, we should be more deliberate with the length of the content that we publish. He emphasized that great content should start as long-form which gets broken-down into more “snackable” chunks of easily digestible content.
Michael Marsh, SEO Manager
The annual Utah DMC conference was packed with a plethora of great presenters, but the one that stood out to me the most was Marcus Sheridan. He gave us examples of how we can better use video in our business model and the importance of the videographer position. Marcus also gave us insights on how using videos in our email signatures to help break the ice for our sales team.
Kenna Flanders, Graphic Designer
Cory Henke’s talk about Instagram Stories (“The Most Valuable Impression on the Web”) posited an exciting question to creative teams all over tech: how do we optimize Instagram stories – and the content we create – to make for an engaging experience within 10 seconds or less? After being fully convinced by Mr. Henke that Instagram Stories are the next creative advertising frontier, I’ve been brainstorming all the ways I can get users engaged with our content through quizzes, polls, live videos, user-submitted videos, and more!
Cabe Higgenbotham, Salesforce and Pardot Admin
Neil Patel and many others constantly talked about evergreen content and the content that always gets you visitors even after many years. Learning that we should be updating meta information or actual article information is so important. One of our goals is to now identify that and curate it even more so that it will always be of value to our readers.