Utah DMC 2019 | The Marketing Team’s Take

Sara Beth Preston, Partner Marketing Manager

I thoroughly enjoyed Dan Gingiss’ talk about how a remarkable customer experience can become one of our greatest marketing opportunities. People will talk about your brand online, whether you have a presence there or not, so why not engage with people and find unique ways to connect with them? This is a great way to solve problems and find a way to turn a “meh”  experience into a memorable moment that will have them talking more positively about your brand.

Curtis Warren, Leads Acquisition Manager

This year’s DMC conference was crammed with fantastic presenters and sponsors. However, the presenter that stood out most to me this year was Neil Patel. I really enjoyed Neil’s personal testing style and predictions for the future of digital. Hi remarks gave great insight to help me as a marketer to prepare for up and coming strategies.

Niki Hansen, Marketing Acquisition Specialist

One of the most insightful sessions I attended at DMC was Michelle Morgan’s presentation on PPC lead generation strategies for quantity, quality, and revenue. She touched on the topic of terrible CTAs and how we shouldn’t always jump to the most expensive CTAs like demos. Instead we should provide value through whitepapers, industry reports, webinars, etc. because consumers are 131% more likely to convert after reading educational content. I am looking forward to working with the content team to provide our consumers with more education and see the difference in our lead generation efforts.

Krystin Pipkin, Social Media Coordinator

I was able to go to several sessions throughout the day, but one of my favorite sessions was Dennis Yu’s “Facebook—Cracking the Code.” He stressed the importance of your content feeling authentic. I loved when he said, “Our best 9 pieces of content are your greatest hits.” Also, a one-minute Facebook video, if done right, is extremely impactful. Lastly, mentorship is critical. Finding a good mentor to guide you in your digital marketing journey will help you succeed.

Madeline Thatcher, Content Specialist

One of my favorite parts of the conference came from Michael Janda’s presentation on maximizing micro moments. He broke down content curation into different timed categories, all while showing how the same narrative could be used differently depending on the number of minutes or seconds an audience has to devote to that piece of content. It’s a way to be “green” with your content, and I’m excited to try it out with new articles and social posts moving forward.