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Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

This article was first published on April 19th, 2018, and was updated September 2021. Whether you’re running pay-per-click (PPC) ads on Google or trying to

Digital Marketing Industry News SEO

3 Ways You Can Win At PPC in 2020

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their

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Digital Marketing Partner

The Worst Industries for SEO (and How to Make Them Work)

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses

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Digital Marketing SEO

Paid Search vs. SEO — Can PPC Hurt Your Campaign?

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of