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SEO vs PPC Keyword Research: What’s the Difference?
This key difference between SEO and PPC has important implications for keyword intent. Let’s take a look at how SEO and PPC keyword research differs.
3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their
The Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses
Paid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of
