Digital Marketing Industry News SEO

3 Ways You Can Win At PPC in 2020

2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their

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Digital Marketing Partner

The Worst Industries for SEO (and How to Make Them Work)

SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses

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Digital Marketing SEO

Paid Search vs. SEO — Can PPC Hurt Your Campaign?

The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of

Digital Marketing SEO

PPC vs. SEO Keyword Research: What’s the Difference?

Whether you’re running pay-per-click (PPC) ads on Google or trying to use search engine optimization (SEO) to rank organically on the search engine results page

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Digital Marketing SEO

6 Simple Steps to Start Your First PPC Campaign

PPC, SEM, paid search, search engine marketing. Whatever you call it, the simple definition of this marketing strategy is “gaining website traffic by purchasing ads on search