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PPC vs. SEO Keyword Research: What’s the Difference?
This article was first published on April 19th, 2018, and was updated September 2021. Whether you’re running pay-per-click (PPC) ads on Google or trying to
3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their
The Worst Industries for SEO (and How to Make Them Work)
SEO is a vital part of a modern digital marketing strategy, but for some industries, it requires a special approach. Knowing what types of businesses
Paid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of
