SEO Tips for Local Business Shopping & Retail

Zac Nevab
. October 1, 2015

If you wanted to buy a television 25 years ago, how would you have begun your search? You would have gone to a nearby electronics store, one that you saw on your morning commute or in an advertisement. You would have browsed through a dozen or so models. You may have asked a salesperson a few questions, but you likely would have chosen the model that best fit your needs and price range and made that purchase on the spot.

Today, the buying process has completely changed. 81% of consumers perform online searches before they even visit a store. Potential buyers have thousands of options at their fingertips. What makes your business stand out from all this competition?

With a local business listing, you can provide enough information so you come out on top when potential consumers research your business. Read on to learn why local listings matter and which details people want to see when they search.

81% of consumers search online about products before going to a store.
58% of consumers visit a business’s Facebook page before buying.
When looking online, 66% of people are looking for warranty information.

seo for retail

Source: http://www.kendall.edu/blog/how-to-get-the-most-from-your-local-business-listings/

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Zac Nevab

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3 Comments

M Andrew Eagar, October 9, 2015 @ 9:46 am

It is so true, false advertising, defective products, late/no delivery and rebate issues are my biggest concerns. That is probably why so many people stick with Amazon, who I think have done a great job in helping users feel safe ordering products from them.
Tonya Davis, October 23, 2015 @ 8:53 am

I personally hate mail in rebates. I would rather have a discount right up front, than have to mail in a rebate and wait six weeks before I see any of my money back. It’s a hassle, and one that I would like to avoid. I do always do research online before buying a product though. From games, to electronics and more, I like to read up on reviews and see if it’s really worth spending money on. Back in the day, I remember just going to Blockbuster and picking a movie based on how the cover looks, now I have to watch trailers and read critic reviews before going to see it! Ah, how times have changed.
Reliable Carpet & Upholstery C, October 24, 2015 @ 1:09 pm

We’ve studied this subject in great detail. We have determined that our customers are driven by price, with warranty a distant second. Our challenge is how to set forth the quality of our service and our legions of satisfied customers prior to discussing price. Part of that solution is putting a number of our testimonials above the fold and the conversion form below the fold. That has helped.