SEO
Best People to Target for an SEO Campaign
There’s a lot of moving parts when it comes to creating an effective SEO campaign for your business. One of the most important factors within an SEO campaign is your audience. Narrowing and targeting a select audience can be a difficult task. Here at Boostability, we know how to target the right audience that is…
Read MoreGoogle Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone with it installed on their site to better track data which provides better ways to make data-driven decisions. Why update…
Read MoreFull Steam Ahead: How SEO helped Clayton Industries Maintain and Grow Online Presence
Did you know that in the industrial world, steam powers many of the incredible machines that keep our world running? From aerospace, pharmaceutical, to even food and candy, these industrial processes require a steam source that can meet each of their specific manufacturing needs. Established in 1930, Clayton Industries has supplied high-quality steam and a…
Read MoreWhy Am I Not Ranking?
In the SEO world, probably one of the most frequently asked questions is “why am I not ranking?” This question comes at various stages of a campaign. Perhaps at the beginning as someone tries to figure out why they’re not getting customers or showing up in search results. Maybe it’s a couple months in as…
Read MoreHow to Acquire High Quality Backlinks
Backlinks are a beneficial attribute to your SEO strategy and help drive traffic to your website. They can also be included as an important factor on where your website ranks amongst your competitors. When high quality backlinks link to your website, this sends a positive signal to search engines letting them know your website is…
Read More2020 SEO Trends – Secrets to Year End Success
It’s likely that we’ve all seen the meme around social media that says that in 2015, NONE of us guessed right in what we would be doing in 5 years. For both good and for bad, 2020 has left an impression on all of us. And as we head into the holiday season and end…
Read MoreThe Top SEO Fears and How to Conquer Them
It’s spooky season! And we’re ready to de-bunk some of the most common SEO fears and myths. Don’t fear SEO! It’s here to help your website succeed. I’m Afraid SEO Takes too Long 👻 One of the most common questions we get at Boostability is why should I even try SEO when it takes…
Read MoreWhy Local SEO is Foundational to Your Online Marketing Strategy
As a new small business owner, it can be difficult stepping into a new business world full of competitors offering the same services and products as yours. Setting yourself apart can be a difficult task to take on. However, you should know that there are tools out there to help promote and expand your business…
Read MoreHow to Best Incorporate Meta & Alt Tags into Your Website
There always seems to be a long checklist when it comes to creating your businesses website. From adding content, visual graphics, and using important keywords on your site, the list goes on and on for what you need to add. Along with what needs to included, SEO plays a major role in creating further context…
Read MoreBroad Versus Exact Match SEO Keywords
Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings on the SERP. A main component to any SEO campaign is your keyword strategy. Choosing the right keywords is crucial…
Read MoreShould I Buy A la Carte SEO or a Full Service SEO package?
I remember the first time I learned about “a la carte”. It was the first day of middle school. I walked into the lunchroom and saw this sign for a la carte items. And my little 7th grade brain had no idea what that meant. What I did know was that I could buy ice…
Read MoreDoes Shared Hosting Negatively Affect Your SEO?
It’s difficult to know where to begin when starting your business’s journey with SEO. SEO has lots of different factors and elements that go into your website’s rankings. The goal for most business’s content is to be ranking on the first page since more than 90% of searchers never go to page 2 of a…
Read MoreWhat Should I Expect from my SEO Agency
Have you ever thought of your business interactions as a relationship? Essentially every single business transaction or interaction between you and another business is a relationship. Some may be short lived, like the relationships when you’re just making a quick purchase. But the ones you work on for years as you improve your own business…
Read MoreThe SEO of FAQ Pages
Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we will explore how webmasters can utilize a FAQ page to…
Read MoreLong-Tail Vs. Short-Tail Keywords: What’s the Difference?
Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. In order to differentiate your business from the competition and show customers that they want what you have to offer, you have to niche down in some way. That could…
Read MoreWebsite Accessibility and How it Plays a Key Factor in SEO
Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant. In 2019 and 2020 we have seen high-profile businesses being sued under the Americans with Disabilities Act (ADA)…
Read MoreMap Packs and SEO. How do they Go Together?
2020 has seen the rise in a lot of things. Rise in social media usage, streaming services and entertainment options, and in time spent at home. In the digital marketing world, we’ve also seen a dramatic increase in the need for local SEO. And a big part of that is making sure your website, your…
Read MoreThe Rise of M-Commerce in Europe
Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And it’s easy to see why smartphones became so popular. With advances in technology, many programs and tasks you could only perform via laptop or desktop, you can…
Read MoreGoogle Core Web Vitals Update – What You Need To Know
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. On May 5 2020, Google announced a new program from their Chromium team, called Web…
Read MoreUsing Translation Services to Deliver Website Localization for Good SEO
46% of all Google searches are local searches. That makes sense since many of us use Google to look for local services, from dry cleaners to takeaway food outlets. But what does that mean for SEO? If you want to serve a specific location, you need to use local SEO. And if you serve multiple…
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