SEO
Google Helping You Learn More About Where Your Results Come From
In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to almost every SERP that will tell you exactly where the information comes from. Google says this new tool is an…
Read MoreUnderstanding the Value of SEO
Think about how you attract customers as a business owner. What’s your most successful lead gen channel? Is it through traditional advertising, word of mouth? Maybe digital channels like a paid advertisement or SEO? After you attract a customer, how do you keep customers coming back after you convert them from potential to paying? It’s…
Read MoreSearch Sessions – 2021 Digital Trends You Need to Know
The first Search Session of 2021 was full of great information for small and medium sized businesses to implement into their strategies in the new year! Boostability’s VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller broke down key SEO, business and marketing trends you need to know…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreHow to Better Optimize for Query Intent
When we don’t know the answer to something, where do we go to find it? For most individuals, search engines are one of the most common places to help search for what you’re looking for. Today, more than ever, individuals go to search engines on Google and enter around 1-3 words in their search query.…
Read MoreWhat’s the Best Website Platform for SEO?
If you’re just starting your business or creating a business website, you might feel a little overwhelmed about all the choices. Just typing in website services on Google gives you hundreds of options to choose from. Most digital marketing agencies will offer to build or host your website for you. Even Boostability can do it…
Read MoreOn-Page SEO Checklist for Affiliate Marketers
Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus increase its visibility online. If executed properly, that traffic can then be converted into paying customers, which ultimately boosts your affiliate commission and the ROI of your small business. When…
Read MoreRich Snippets: Complete Guide
What are Rich Snippets? Rich Snippets define the structured data markup that site operators may add to their current HTML. It can help search engines to better understand what information is on the web page. However, major search engines have taken this step further and are now using this markup to present richer search results,…
Read MoreWhat is a Sitemap? A Success Guide
Unlock the secrets of improving your website’s online visibility with our in-depth Success Guide to What is a Sitemap? Whether you’re a seasoned pro or new to SEO, our comprehensive guide will explain how to create a sitemap, where to upload it, and how to troubleshoot possible issues. Read it today!
Read MoreHow to Get Your Business to Bounce Back In the New Year
Through all the whirlwinds and chaos 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Boostability, we love helping our partners and small businesses grow to their fullest potential. In the…
Read More2020 SEO Recap and 2021 Predictions
Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…
Read MoreHow to Track Keyword Growth
Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords. A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…
Read MoreGoogle 2020 Search Report
As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in the year 2020. The list contains…
Read MorePPC versus SEO in 2020
So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Don’t worry, you’re in the right place because, in this article, we’ll compare the…
Read MoreCreating an SEO Pitch Strategy
Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every small business whether they know it or not and we’re here to help you better connect and grow your SEO…
Read MoreHow the Google Crawl Works and How to Request It
The whole point of SEO is to get you noticed where people search. Google. But have you ever wondered how the Google algorithm works? How does it crawl your site? Why do SEO tasks manage to help improve the way Google sees your site. Maybe you’ve updated a few pages, how can you help Google…
Read More3 SEO Trends Every Small Business Needs For Stable Organic Traffic
One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out there, the competition is very tough. It isn’t easy being relevant without site visitors and stable traffic. That’s why SEO plays a very important role in boosting one’s traffic. Almost…
Read MoreWhat Continual SEO Tasks are Needed for Success
You’ve likely heard before that SEO work is never done. You always need to work to optimize and improve your website. And that is true. As soon as you stop website work, it’s likely that you’ll drop off the first page within a matter of months. But you don’t always need to work on your…
Read MoreHow to Incorporate GIFs Into Your SEO Strategy
As the world continues to improve online, functions within the world of SEO continue to grow. Different platforms and applications are expanding their reach and GIFs are becoming a part of the SEO world as well. GIFs give individuals an opportunity to express their emotions and feelings through moving interchangeable graphics rather than words. For…
Read MoreImpact of COVID on SEO in 2020
Now that we’re late enough into the year, we’re starting to really see the big picture of 2020 and what it entails in trends throughout the business world. We want to break down the data of how COVID and the craziness of 2020 has impacted SEO. And how you can prepare for 2021 to set…
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