SEO
Local Lead Generation Tips For Small Businesses
97% of people use some form of online media to research local services or products before making the actual decision. It means that if you really want your small business to thrive, you have no right to ignore its online presence. There is a common misconception that online marketing would cost you a fortune. And…
Read MoreHow to Build on Your Construction Company’s SEO
When an individual is in need of a product or service, most of the time the first place they go to find it is through a search engine. For a construction company, it’s important for your business to be there when your customers are looking for your services. Some individuals might think that SEO isn’t…
Read MoreBlack Hat vs. White Hat vs. Gray Hat SEO
Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…
Read MoreSteps to Plan a Winning SEO Tactic for Your E-Commerce Business
For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales. Above everything else, a well-planned SEO strategy helps business organizations attain targeted goals within a fixed budget. No doubt, SEO is a rewarding strategy, but you need to spend both…
Read MoreGoogle Outlines How to Get Your Videos Ranking Online
Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video marketing has been rapidly climbing in popularity over the past several years. And it’s peaking even more in 2021 with…
Read MoreWhat Is Brand Monitoring and Why It’s Important
Public perception of your brand plays a critical role in your business’s health and persistence. With the advent of new social media technologies, people are talking about you in more ways than was ever possible. Now, when it comes to finding out what is being said out there about you, your competitors & the industry…
Read MoreGoogle Algorithm Update: Page Experience & Core Web Vitals [June 2021]
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. Update: Google announced that Safe Browsing has been removed as a ranking factor signal for…
Read MoreChoosing the Best Keywords to Attract Business
This article was first published on March 25th, 2021 and was last updated December 2021. Why is it important to choose the right keywords? For a new business creating content, finding and implementing the right keywords can come off as a harder task than meets the eye. Choosing the best keywords for your content helps…
Read MoreSEO-Friendly Web Design Tips For Your Website
If you are trying to make a website that creates an impact in the modern age, you need it to be SEO-friendly. Without that, your website is just a waste of your time. What is SEO-friendly and why is it so important? Essentially, being SEO-friendly means that your website is visible and optimized for search…
Read MoreHow to Dominate Your Local Competition in 3 Easy Steps – Search Sessions
For local businesses, it’s important to stay on top of your local search presence, stay ahead of the competition, and find ways to modernize your business to attract and convert new customers. On this week’s Search Sessions, we talked with Zeke Kuch, Co-Founder and CRO, and Danny Laneri, Director of Business Development with Swell –…
Read MoreWhat Does It Take to Have an SEO Ready Website?
Did you know that there’s approximately 1.2 billion websites out there on the internet? Yes, that’s billion with a B. And I’m not calling these individual web pages. That’s an even higher number. I’m talking just a website with all its pages and data included. That is a lot of information. A lot of products…
Read MoreBlog Commenting in SEO: Helpful or Not?
Most blogs have the option of including a comments section to their blog posts. Blog commenting gives viewers the option to express approval, discontent, or add additional information to the post that might have been missing from the viewer’s point of view. Blog commenting in SEO does make you wonder what works and what doesn’t.…
Read MoreBest Practice for Image SEO
Images are a crucial part of the internet. They can literally make or break the traffic to a web page. Just text on a page isn’t engaging. You need a visual element to keep your web page looking good and keeping people engaged to learn more. So it’s important to make sure you optimize your…
Read MoreThe Factors That Can Impact Your SEO Price
SEO has multiple factors that should be taken into consideration when estimating the right price for your business. While most SEO companies use pre-packaged pricing deals, they sometimes lack to consider your business’ specific intentions. While SEO has it’s goals and standards, so does your business! SEO packages should be based on the needs and…
Read MoreIs Your FAQ Page Optimized for Organic Search?
We all know the value of a great FAQ page. There’s no question about the fact that having an efficient, well-written, and presentable FAQ section on your site is a surefire way to demonstrate great customer care. Interestingly, these pages are as popular with search engines as they are with customers. They provide ample opportunity…
Read MoreProtecting Your Site Against Bots
See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…
Read MoreWhat You Need to Know for Voice Search SEO
How many of us have a smart device in our home? Be it an Amazon Alexa speaker, a Google Home, Siri on our phones, voice remotes, etc. We live in a crazy connected world where almost anything you need is just a question away through a search. And thanks to technology, we can ask that…
Read MoreWhat’s the Difference Between Local and National SEO?
As we go further into the future, investing in SEO is more beneficial now for your business more than ever. Devoting efforts into organic SEO benefits any business by providing authority, reputation, and visibility to help attract new customers. Pursuing different SEO strategies will take time to grow organic traffic and produce the same goals.…
Read MoreWays to Boost Click-Through Rate (CTR) Using SERPs
Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they aren’t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…
Read MorePR Boosting Your SEO Strategy
There are several different factors that affect your business’s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital presence but to operate successfully online. That success includes the trust of your current or potential customers. Along with the…
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